Is it unethical for psychologists to help companies take advantage of consumers’ biases?

1)Psychologists know a great deal about how people think and behave in certain situations. Many companies have found that this information can be used to increase the effectiveness of marketing and advertising campaigns. Some people, however, feel that marketers use psychological principles to manipulate consumers into buying products they would not otherwise want.

*Is it unethical for psychologists to help companies take advantage of consumers’ biases? What is your opinion on this issue. Do you believe some marketing techniques take advantage of consumers? Please provide at least one example?



another question

Even when personality tests indicate that a person has a certain trait, the person’s behavior may depend greatly on the situation. Describe how your own “personality” (or, if you prefer, that of someone you know well) seems to change according to the situation, and speculate about why these changes occur.


3)The following is a clip of the famous ‘Eve’. Give me your opinion as to whether this is a ‘real’ disorder or not. Provide evidence to support your opinion from the textbook and at least one website.







Instructions: Read each of the statements below and ask yourself if they apply to you. For each question, mark whether these statements apply to you using this scale:




1—none or a little of the time


2—some of the time


3—a good part of the time


4—most or all of the time




1 2 3 4       I prefer things to be done my way.


1 2 3 4       I am critical of people who don’t live up to my standards or expectations.


1 2 3 4       I stick to my principles, no matter what.


1 2 3 4       I am upset by changes in the environment or in the behavior of people.


1 2 3 4       I am meticulous and fussy about my possessions.


1 2 3 4       I get upset if I don’t finish a task.


1 2 3 4       I insist on full value for everything I purchase.


1 2 3 4       I like everything I do to be perfect.


1 2 3 4       I follow an exact routine for everyday tasks.


1 2 3 4       I do things precisely to the last detail.


1 2 3 4       I get tense when my day’s schedule is upset.


1 2 3 4       I plan my time so that I won’t be late.


1 2 3 4       It bothers me when my surroundings are not clean and tidy.


1 2 3 4       I make lists for my activities.


1 2 3 4       I think that I worry about minor aches and pains.


1 2 3 4       I like to be prepared for any emergency.


1 2 3 4       I am strict about fulfilling every one of my obligations.


1 2 3 4       I think that I expect worthy moral standards in others.


1 2 3 4       I am badly shaken when someone takes advantage of me.


1 2 3 4       I get upset when people do not replace things exactly as I left them.


1 2 3 4       I keep used or old things because they might be useful.


1 2 3 4       I think that I am sexually inhibited.


1 2 3 4       I find myself working rather than relaxing.


1 2 3 4       I prefer being a private person.


1 2 3 4       I like to budget myself carefully and live on a cash-and-serve basis.


*Now, total your score, and compare your total to the numbers in my next post (see below). Do you feel the interpretation fits you, why/why not? Might you make changes due to your score? What changes could you make (no matter your score).

All of us experience occasional obsessive thoughts. However, in obsessive-compulsive disorder these thoughts and their related behaviors are often uncontrollable and generate high anxiety. Gardner provided a test designed to measure obsessive-compulsive thoughts and behaviors, reproduced in our main post. After you have completed the test, add the total value of the circled numbers. Gardner’s proposed scoring and interpretation of results are as follows:

25 – 45 Not obsessive-compulsive

46 – 55 Mildly obsessive-compulsive—it is adaptive and generally beneficial

56 – 70 Moderately obsessive-compulsive—although still adaptive, you experience short periods of high tension

71 – 100 Severely obsessive-compulsive—although adaptive, you may be insecure and hard-driving, experiencing extended periods of high tension

(Because Gardner didn’t provide any information concerning the development of this test, you should know that this exercise is simply meant to help you understand obsessive-compulsive behavior, and it is not meant to be used as a diagnostic tool. For example, there are test construction issues related to ambiguity in the wording and interpretation of some of the test items.)

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