What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)

This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a two- to three-page paper in which you discuss the following:

  • The key marketing objectives found in your chosen HCO’s strategic plan
  • Why the objectives fit the role of the health care organization
  • What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)

The paper

  • Must be five to Six double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources in addition to the course text.
  • Must document all sources in APA style
  • Must include a separate references page that is formatted according to APA style

What are the business advantages of an art collection? How does “art appreciation” extend to the business and professional world?

This is a case study to help you discover connections between the appreciation of art and the workplaces and other spaces that people inhabit.

 

Part 1

 

The chief executive officer (CEO) of a pharmaceuticals company wants to invest in new architecture and art for the company headquarters. You have been chosen to recommend artwork for the new location. Review the following information in preparation for your work on the project:

 

  • Company Profile and Project Overview

    Part 2

    The vice president (VP) of human resources has asked you to develop some initial information in a report.

    Answer the following questions keeping the project overview details in mind:

 

  • What are 3 initial works, on the market, that you might suggest that the international company consider for acquisition or loan, and how much should the company budget for these works?
    • Look specifically at paintings, sculpture, and photography.
    • Use information from auction houses such as Auction House 1, Auction House 2, or others, along with other sources of art, sculpture, and photography for sale or lease.
  • What security considerations would you have to take into account?
  • What are the business advantages of an art collection? How does “art appreciation” extend to the business and professional world?

    For each of the 3 pieces, create a brief informational card that might also go into a brochure, explaining the following, in a condensed form:

 

  • The subject of the work
  • The biography of the artist
  • The techniques and media used
  • Some key interpretive, historical, or descriptive information about the piece

    Be sure to address the following questions:

 

  • How do the characteristics and style fit the organization and environment?
  • Why might employees be interested in them?

    Prepare your response as a report to the VP, using Word. Include photos of the recommended pieces of art. Be sure to include citations and references as needed, although it is not necessary to format this as an APA document.

 

 

Our country, the USA has lots of resources that gain for it a great comparative advantage over other countries. Explain at least TWO resources that clearly identify and give that comparative advantage.

Microeconomics: Ch. 2 section “Globalization and the Law of One Price”

1. Explain the production possibility curve by (a) definition  (b) description and direction of the shifts  (c) description of the points of efficiency and inefficiency.

2. a.  What are the positive and negative effects of International Trade on the US economy.

 

b. “Buy American” is a protectionist trade policy. How does or how would this policy affect your place of work or an industry that you are familiar with?

3. Our country, the USA has lots of resources that gain for it a great comparative advantage over other countries. Explain at least TWO resources that clearly identify and give that comparative advantage.

4. Explain why a strong US dollar is or is not good for the industry you work for or a firm you are familiar with. How do changes in income, productivity, interest rates and productivity from a macroeconomic level affect exchange rates?

 

 

 

 

 

5.How does the trade deficit affect the US economy? Explain the positive and negative effects of the trade deficit in your industry or firm you are familiar with.

6. What is your understanding of balance of trade and balance of payment? How would you distinguish one from the other?

 

 

 

7. The US had entered into many trade agreements with other countries. Cite an example of one and how does this affect you and your place of work at the microeconomic level?

Based on the philosophy of Dewey, the beliefs of John Seeley Brown, and the idea that study groups are essential to success and can take place virtually, what type of online learning environment would best meet the needs of virtual study groups?

John Seely Brown, professor at USC, spoke at MIT and said, “We learn through our interactions with others and the world and there’s no more perfect medium for enabling this than an increasingly open and organized World Wide Web.” To learn more about his talk on “Relearning learning” please watch the video below from MIT World – a free and open site aimed at distributing intelligence to the world: Relearning Learning – Applying the Long Tail.

The Cartesian method of learning views knowledge as a substance, pedagogy as a knowledge transfer. A more social view of learning approaches knowledge as a socially constructed (others inform others) – we learn through our interactions with the world. Advocates of social learning might not be surprised then that one of the strongest determiners of success at Harvard is how fast you develop a collaborative study group. These study groups also exist virtually.

Dewey, in “Democracy and Education” warns of the dangers of informal to formal learning. He argues that students learn best in environments free from constraints and natural to the learner. Based on this notion, you might reflect on moments where you have seen counter culture classrooms with bean bags, couches, open spaces for learning where students can move freely around the room in a more relaxed manner. The educators who designed these classrooms had educational progressives like Dewey in mind.

Based on the philosophy of Dewey, the beliefs of John Seeley Brown, and the idea that study groups are essential to success and can take place virtually, what type of online learning environment would best meet the needs of virtual study groups? What would the role of the teacher be in managing and facilitating these groups?

Explain the liberal and conservative sides of the case: Which decision would a liberal likely support? Which decision would a conservative likely support? WHY?

You must choose a case that will be heard by the U.S. Supreme Court in its upcoming session, which begins October 5, 2015 and continues through June 30, 2016. Since the paper is due before the Court will make any rulings, you won’t find a case that has been decided, but you can still find a case that has been placed on the docket.

BEGIN HERE: Use The SCOTUS Blog or The Oyez Project to help you locate a case. All of the cases in the lists are clickable and will help in your research. Note, though, that more cases will still be added to the docket over the coming weeks, so these lists will continue to grow.

Legal sites, such as the The American Bar Association, or news sites, such as National Public Radio, or a general Web search about current 2015-16 cases may also be helpful in your search for a current case.

3. RESEARCH THE TOPIC.

You will need to research the case, using the Internet, electronic databases, search engines, scholarly journals, newspapers, magazines, etc. as your sources.

You must use at least THREE computer-generated sources for research and have up-to-date, 2015-16 research.

Be sure that you are using legitimate, objective and scholarly sources for research. Avoid using biased or opinionated

information as fact.

4. DESCRIBE THE FACTS OF THE CASE.

Provide background (historical) information and details.

Briefly summarize what the case is about, how it originated, who the petitioner(s) and respondent(s) are, the arguments that both sides are presenting, the case’s journey through the lower court system, and the main issues and questions that the Supreme Court must consider.

WRITE IN YOUR OWN WORDS. AVOID EVEN THE APPEARANCE OF PLAGIARISM. 5. EXPLAIN THE COURT’S RULING(S) OR POSSIBLE RULING(S).

Since the Court has not yet ruled, what are the possible outcomes of the case?

6. EXPLAIN THE IDEOLOGICAL ISSUES THE CASE INVOKES.

Page 1 of 2

 

Explain the liberal and conservative sides of the case: Which decision would a liberal likely support? Which decision would a conservative likely support? WHY?

7. PROVIDE YOUR PERSONAL OPINION.

How do you feel about the case? If you were a Supreme Court Justice, what would your decision be and WHY? What factors have influenced your choice? How have you reached your decision?

8. CONSIDER PRECEDENT AND EVALUATE THE IMPACTS OF THE CASE.

Which earlier cases is the Court relying on for precedent? How will the current case you are covering set precedent for the future?

In terms of the Court’s setting of precedent (stare decisis), what is the significance of the case, and what are the possible long-term implications of the Court’s ruling? How will the case affect our interpretation of the Constitution?

Explain the role and significance of precedent in the Court’s decision-making.

9. RELATE THE CASE TO WHAT YOU’RE STUDYING IN CLASS.

Use your textbook to provide you with information that will enable you to tie the case to information learned in the course. Where possible, you should include textbook references and page numbers in your paper.

Why do you care about this case and its ruling in the context of your study of American Government?

Your grade on the paper will be based largely on your ability to make connections between the case and the

course material.

10. FOLLOW THE PROPER FORMAT AND STYLE.

Write in MLA or APA style. (Format examples and guidebooks are available online.)

Your paper must be at least 1000 WORDS, double-spaced, and in a standard size (10 – 12 point) type. It should be free of grammatical and style errors. Be sure to save your file as a Word document (ending with a .doc or .docx extension) or in Rich Text format (ending with an .rtf extension) before uploading it.

Additionally, it must contain a Works Cited or References page and parenthetical citations throughout (with page numbers where appropriate).

Your paper will be graded for both content and style; in other words, for what you say and how you say it.

11. DO YOUR OWN, ORIGINAL WORK.

Do not submit the same paper to two or more instructors or submit a paper previously presented in another course without first discussing the matter with all instructors involved.

The instructor may require verification of the paper’s authenticity and/or authorship. It is wise, therefore, to save all of your notes, rough drafts, materials used in preparation of the paper, copies of sources, etc. until the paper is graded.

Describe the implementation of the program and any anticipated limitations.

Create a Community Initiative Program that will attempt to reduce and prevent juvenile delinquency in Centervale. Using APA in-text citations to cite external sources that link to corresponding references on a separate page, compose your 5–7 page proposal based on the following questions:

  • The Mayor has indicated that reducing and preventing truancy, larceny or theft, and underage drinking are the city’s top priorities.
  • Choose one of these target issues as your program’s focus.
  • Select a target population—individual, family, community, or society—and discuss your analysis for determining why this issue is a problem, then create an outline with a minimum of three specific goals for your program.
  • Building upon a foundation of current trends in juvenile justice and research on juvenile delinquency, discuss how the goals of your program are consistent with current trends and your research findings. Compare similar successful programs and suggest ways to improve on an area of limitation.
  • Summarize a theory of juvenile delinquency and discuss how it specifically addresses your selected target issue. Critically evaluate the theory and provide examples of how the theory demonstrates the concepts proposed in your program.
  • Describe the implementation of the program and any anticipated limitations.
  • Briefly describe how the program will be evaluated. Use external sources as your guide, explain how the program’s success will be measured, and describe new actions that will demonstrate program success to the mayor and citizens of Centervale.

Analysis that evaluates the tools and techniques used by operations managers.

Refer to the Nissan case study, your own independent research, and the course materials to complete this milestone. Specifically, the following critical elements must be addressed:

 

I. Generating Value

 

 

 

A. Evaluate how the company in the case study uses operations management functions to provide products and generate value for its customers. Support your claims with examples from the case study or outside sources.

 

B. Assess how this company achieves a competitive advantage using operations management. Provide examples found in the case study or outside sources to support your reasoning.

 

C. Compare and contrast service operations and manufacturing operations at the company in the case study. How are they the same? How do they differ? How does each of these operations provide value for their customers?

 

 

 

II. Theories and Techniques

 

A. Compare and contrast the critical path method (CPM) and the program evaluation and review technique (PERT). What types of projects at this company would favor PERT over CPM? Why? What types of projects at this company would favor CPM over PERT? Why?

 

B. Explain the steps used to develop a forecasting system. How would these steps be specifically utilized by this company? What do you predict would be the result of implementing a forecasting system for the top-selling product line at this company?

 

C. List the major categories of supply chain risk and associated risk reduction tactics. How could the company mitigate exposure to supply chain disruptions caused by natural disasters? For example, consider the 2011 earthquake and tsunami that devastated parts of Japan.

 

 

 

Guidelines for Submission: The format for this assignment will be a Word document using a business writing format of your choice. There is no minimum page length requirement, but the submission should be no more than four pages in total. Copy and paste any data analysis from Excel into your Word document for submission. You may include your original Excel documents as supplementary material if you believe this will strengthen your contribution.

 

Why do you think the authors of this article took to the time to write it and get it published?

For this assignment, you will need to answer the questions below. Type your responses where indicated — and delete the words in the square brackets: [ ]. In order to successfully answer these questions, you’ll need to:
⦁    Navigate to ⦁    http://azhin.org/nau/EG⦁    R⦁    -186-Homework-Fall-2015.  You’ll need to read everything on that page, and then follow the prompts for answering specific questions below.
⦁    Download the research article: Comparison of Three Household Water Treatment Technologies in San Mateo Ixtatán, Guatemala (provided on Bb Learn).
⦁    Note, research articles are difficult to read unless you are an expert.  As you study this article, you will be able to get a general idea of what it is about. The questions below relate to this article.

1 . Notice that the article you are reading is divided into these sections: Title, Abstract, Introduction, Methods, Results, Discussion, Conclusion, and References. Most research articles are divided into these same sections. The Introduction section of an article will describe the research problem that the authors investigated. Look over the Introduction and summarize the research problem that the author’s investigated:
[type your response here]
2. Notice that the authors cite a lot of other research articles in the introduction, before they start describing the research that they investigated. It is typical for authors to do this in the Introduction section. Why do you think authors do this? What purpose does it serve?
[type your response here]
3. Which section of the article provides a short summary of the entire article?
[type your response here]
4. To find out what the authors learned from their research project, you can skip to the Discussion and Conclusions sections of the article. Take a look at those sections. Were the authors successful in solving their research problem? Explain your answer.
[type your response here]
5. Why do you think the authors of this article took to the time to write it and get it published?
[type your response here]
6. Imagine that you are the owner of a private engineering company and you want to manufacture and sell high-quality, long-lasting, ceramic water filters to people at risk from using unsafe water. Would reading this article be useful to you? Explain why or why not.
[type your response here]
7. Do you think this article is a reliable source of information? Think about reasons why or why not. List at least two reasons in any mix of categories below.

Compare and contrast service operations and manufacturing operations at the company in the case study.

Refer to the Nissan case study, your own independent research, and the course materials to complete this milestone. Specifically, the following critical elements must be addressed:

 

I. Generating Value

 

 

 

A. Evaluate how the company in the case study uses operations management functions to provide products and generate value for its customers. Support your claims with examples from the case study or outside sources.

 

B. Assess how this company achieves a competitive advantage using operations management. Provide examples found in the case study or outside sources to support your reasoning.

 

C. Compare and contrast service operations and manufacturing operations at the company in the case study. How are they the same? How do they differ? How does each of these operations provide value for their customers?

 

 

 

II. Theories and Techniques

 

A. Compare and contrast the critical path method (CPM) and the program evaluation and review technique (PERT). What types of projects at this company would favor PERT over CPM? Why? What types of projects at this company would favor CPM over PERT? Why?

 

B. Explain the steps used to develop a forecasting system. How would these steps be specifically utilized by this company? What do you predict would be the result of implementing a forecasting system for the top-selling product line at this company?

 

C. List the major categories of supply chain risk and associated risk reduction tactics. How could the company mitigate exposure to supply chain disruptions caused by natural disasters? For example, consider the 2011 earthquake and tsunami that devastated parts of Japan.

 

 

 

Guidelines for Submission: The format for this assignment will be a Word document using a business writing format of your choice. There is no minimum page length requirement, but the submission should be no more than four pages in total. Copy and paste any data analysis from Excel into your Word document for submission. You may include your original Excel documents as supplementary material if you believe this will strengthen your contribution.

 

Analyze Legal Compliance and Employee Benefit Issues.

 

For this assignment, analyze the current legal and regulatory environment for pay and benefit programs. Examine the current environment and determine future trends which may challenge organizations in designing and maintaining effective pay and benefit programs. In particular, assess the trends and challenges facing employee benefits. Compare and contrast three organizations in how these organizations have demonstrated best practices in offering employee benefits.

Support your paper with a minimum of three (3) scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.