Why are brevity and clarity important goals for the editing process?

  1. Effective Headlines

    What are the components of an effective headline? Why should you pay attention to headlines in the editing process? From the media around you (newspapers, magazines, online sources) locate one headline that is effective, and another that is not effective. Explain why each headline is effective or not effective. Respond to at least two of your classmates’ postings.

  2. Editing for Brevity and Clarity

    Why are brevity and clarity important goals for the editing process? What are some strategies for incorporating these components during the editing process? Respond to at least two of your classmates’ postings.

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