Discussion Questions, doesnt have to be all in depth
1. All, what are the 3 steps in the decision process in building an IMC campaign? What are the 4 Ws we need to consider when developing a promotion program?
2.can you think of any other IMC campaigns running currently? What are some of the promotional channels are they using? What is the consistent message they are communicating?
3.What are the strengths, weaknesses, advantages and disadvantages of the promotional element you selected? Share at least one example of how a real company is using it in their promotional mix.
4.what is the role that social media plays in the communication process? Feel free to share examples!
5. what are some other ways that companies can use social media to increase sales? Please “share” an example!
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