1. How is the firm doing? Think in terms of performance over time or in relation to the leading organizations in the industry. Base your analysis on research using Mergent Online, 10-K filings, and industry reports
2. What are the factors – internal and external factors — that explain the performance of the organization? For the purposes of analysis use the BIG PICTURE diagram used in class.
3. All things considered, what factors explain performance of this firm at this time?
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