Recall a time when you experienced an unethical situation at a work place. What events led up to this situation? Do you think it could have been avoided? Did the company take the right action?

Recall a time when you experienced an unethical situation at a work place. What events led up to this situation? Do you think it could have been avoided? Did the company take the right action?

 

MKT100

Find a recent article related to loyalty programs (either discussing a particular company or the concept in general). Paraphrase the article and share your opinions with the class; discuss the article with your peers in a written post. Be sure to give us your take on the effectiveness or ineffectiveness of consumer loyalty programs and whether or not they are worthwhile in terms of profitability. Include a link to your chosen article for additional reading.

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