Outline the steps that the key decision-maker(s) should take and justify your suggestions.

Problem analysis– Select an actual problem/ issue from a LOCAL organization that you have read about or have seen/ uncovered in the organization that you are interviewing.  Gather information on the problem and integrate the information from all your sources into an analysis of the central issues in your case. Your writing should focus on problem or problems identification and evidence supporting your interpretation of the problem or problems

Application of Customer Relations in BusinessTheories and Concepts: Select theories and concepts from the organizational behavior textbook that offer guidance in solving these problems. Justify your choice of theories and explain their relevance. The textbook is a starting point but you must not rely solely on your textbook as a source of information about organizational behavior. Peer reviewed articles are recommended.  Be sure to include a list of references with your paper.

Suggested Solutions– Outline the steps that the key decision-maker(s) should take and justify your suggestions. Your suggested plan of action must be derived from the theories you have discussed. In some cases, you must develop a solution that integrates across more than one theory. Your plan of action must be specific and include enough detail that the decision-maker(s) could begin implementation.

Specifications for the Final Application Paper


  • Type report using MSWord ®
  • Title Page with Title of the assignment, Students’ Names, Date, Course, & Instructor’s Name
  • Table of Content format
  • Length of report:minimum 7 pages, double spaced, text font size 12 (titles and headers maybe 12-16). The title page, table of contents, abstract, references, and appendices are not included in the 7 pages
  • APA style
  • Appendix format (research information, charts, graphs or others visuals should be placed in the Appendix section, when appropriate)
  • Bibliography (sources of information, cited references, etc.)

o    Peer Reviewed Journal Articles (see list provided)

o   The textbook can be used as a reference.


Individuals will use a minimum of 5 sources for the application paper. All references must be from Academic Journals. An acceptable list is provided in the syllabus. The journals are available online through the library. Papers will be evaluated for content, style, spelling, grammar and punctuation. (Papers must be “A” work in order for an “A” to be awarded.)

Application papers will be graded using the Application Grading Rubric on the last page of this syllabus.

* APA format is discussed comprehensively at http://www.APAStyle.org.



Find articles from any of these peer-reviewed journals to support your main theme for the individual paper and for the group project/paper:

NOTE: The article journals below should only serve as guidance not a mandate; you are free to use any other academic sources

Ø         Academy of Management Review

Ø         Academy of Management Journal

Ø         Administrative Science Quarterly

Ø         Journal of Applied Psychology

Ø         Journal of Business Venturing

Ø         Journal of Management

Ø         Management Science

Ø         Organization Science

Ø         Organizational Behavior and Human Decision Processes

Ø         Strategic Management Journal

Ø         Journal of Supply Chain Management

Ø         The Journal of Business & Industrial Marketing

Ø         International Journal of Value – Based Management

Ø         Industrial Marketing Management

Ø         Journal of Marketing Theory and Practice

Ø         American Business Review

Ø         Journal of Business Research

Ø         Educational and Psychological Measurement

Ø         Journal of Business Ethics

Ø         European Journal of Marketing

Ø         The Journal of Business & Industrial Marketing

Ø         Health Marketing Quarterly

Ø         Academy of Marketing Science. Journal

Ø         Marketing News

Ø         Journal of Applied Business Research

Ø         Review of Business


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