Marketing:Choose an organization form the following Industries.

assignment topic

–       Australian Dairy farmers

–       Hybrid car (choose one brand)

–       Australian wool industry

–       Business schools in Australia

–       HSBC

–       Bank of China

–       Organic food

–       Health and fitness industry

–       Research industry (example CSIRO)

–       Any non profit organization like Red cross or Salvation army

–       Any small to medium size company in Australia


assignment critaria as follows

–       Executive summary

-Situation analysis (SWOT), industry analysis

– Marketing strategy

– Market opportunities

-Financials (project profit/loss)

–       Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

–       Comments on both Micro and Macro environmental forces affecting the company

–       Brief analysis of consumer perceptions and behaviour about the brand/company

–       Marketing Mix (brief discussion)

–       Controls

–       Your comments or any recommendations


  • References Harvard style


word limit (3000)

  • Research at least 3 to 4 academic articles on the topic
  • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
  • To do well groups need to do a quality research and follow the structure with application of marketing concepts.
  • 12 slide for presentations, regarding about the assignment so I have to present. Which assignment you going to do need power point slide.

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