Watch the video, “Integrated Marketing Communications at Ogden Publications.” Answer the following:
http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/resources/week5.WMV
What are the challenges of maintaining a consistent look and feel across different media?
What are the editorial and design differences between a Web magazine and a print magazine?
What in-house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities?
Your assignment should be at least 1-2 pages in length. Perform and cite outside research on all individual work.
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