Identify and briefly describe the organization you are going to use. Why do you think it will be an interesting focus for your application of macroeconomic ideas?

Choosing a Reference Organization

For the Session Long Project, you will be asked to select an organization to use as a focus for your application of economic ideas. You must use the same organization for all 5 SLPs.

Just below is a link to a listing of 27 companies, all have common stock that has been issued to the public (called a public corporation), and all are on the most widely used index of how well or poorly the general stock market is doing, the S&P 500 Index.

In the left column is the trading symbol of the company, if you have seen a stock ticker these are the symbols that crawl by. The next column is the company name, and the third is a brief identification of the industry the company is a part of. I have provided companies from several different industries so that you have a good variety from which to choose.

See company choices.

Using Google will be an excellent way of finding out more details of what the main business is of the chosen company, and other general information that will be useful for the assignment. If you know how to use a financial data base you can use the trading symbol to access information, but this will not be necessary so do not worry if you do not know how to do this, the use of Google should be more than sufficient.

For the Module 1 component of the Project, please address the following questions in a 2 to 3-page MS Word document:

  1. Identify and briefly describe the organization you are going to use. Why do you think it will be an interesting focus for your application of macroeconomic ideas?
  2. Select three macroeconomic indicators from the link below that you feel have the greatest impact on the operations and/or planning for your SLP organization. Remember that an economic indicator measures a change in the general or in a specific aspect of the economy and you should be assessing how each macro-economic change you have chosen affects your company.

http://www.investopedia.com/university/releases/

  1. Explain why they are important to the current or future condition of your organization.

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