Final Project- Step Two : Includes both week One(1) and Five(5): See Below

For this assignment, you will clarify your message and expand upon it, filling in any gaps that either you or your classmates identified in the discussion forum over the past week. Be sure to incorporate the feedback you received from your classmates and the instructor.

Your paper should be at least two pages and include the following elements:

A description of your message and discussion of the desired results
A description of the intended audience for your message. Be specific and include the appropriate demographic information for your target audience.
A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use or the tone you want the type to achieve). Include an explanation for why the typography you chose is appropriate.
An explanation of how you plan to utilize visuals to support your message. To provide support for your explanation, be sure to discuss one of the alternatives you considered before settling on your approach.
Identify the platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, web application).
An explanation for the platform or medium you selected.

Submit your two-page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

This is the assignment:

Week 1 Discussion:

Using Visuals to Communicate

Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visualmedia in your communication can dramatically enhance the effectiveness of your message.

As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.

For this discussion, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.

Whatever you choose to communicate, address the following items in your post:

Describe your message in as much detail as possible, being sure to explain what your desired results for the message are.
Describe the intended audience for your message.
Explain how you think the use of visuals could help you effectively deliver this message to your audience.

My Response:

I am still unsure what topic my final project will focus on, but for this discussion I would like to focus on process improvement within an organization. Within my current place of employment, we have seen a rapid increase in personnel and with the growth has come a desire for those more tenured employees to move on throughout the organizations to bigger and better opportunities. However not many of the lower level employees have a clear understanding as to what other opportunities there are within the company and the exact level of skill and education they need to possess to move forward. This leave many feeling dismayed and pessimistic about their future with the company. While it is understandably important for a business to continue to grow, that growth could potentially be in vain in the employees are not performing a peak levels and if they feel underappreciated and over worked. My specific message that I would communicate in the workplace would be that of “Process Improvement and career pathing”, with a targeted audience of Managers, Supervisors, Employees, as well as HR and Corporate. This message would provide a better understanding of the companies’ organizational layout detailing the various positions from top to bottom as well as a breakdown of: job description, desired skills and education. Creating a visualization of the company and the numerous career path will allow a clearer understanding of what one would have to do to move forward with the company or how they could even stay in their current position and potentially increase their income. The presentation would be a quick reference tool used to determine if ones’ choice in education and training will set them up to fall in place where they want to be within the company and hopefully lay the foundation for engaging in a conversation with their managers about how they can get to where they aspire to be within a certain amount of time.

WEEK FIVE FINAL:

Ashford 6: – Week 5 – Final Project

Final Project: Using Visuals to Communicate a Message

Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.

Throughout this course, you decided on a message to communicate, determined the most effective platform or medium for that message, and selected the most appropriate visuals to support the message. For the Final Project, incorporate a minimum of three different types of visual design, such as typography, graphics, and images to deliver your intended message. Note that if you did not create the visual, you must include a reference for the visual(s) contained in the project.

For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to use any of the examples listed below, or if you choose to select examples not included on the list, be sure to request instructor approval prior to completing the Final Project.

Examples of Business Communication	How Each Example Might Look for Your Assignment
Presentation on department achievements	PowerPoint slides with visuals such as video clips, images, and charts and associated speech in the Speaker’s Notes section at the bottom..
Print advertisement for your own business	Word document or PDF version of an advertisement, complete with appropriate image(s), embedded (or links to) video clips, composition, typography, and company logo and website.
Training materials on your job responsibilities	Word document or PDF version of job instructions using typography, composition, and relevant images and video to promote clarity.
Company website	Word document, PowerPoint, or PDF mock-up that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, video clips, and shapes representing where the buttons would be.

Your Final Project must contain aspects of each element discussed in the course as it applies to your example communication piece. It must use appropriate typefaces, deliver a clear message, and have clear brand identity. It must also use an appropriate composition of graphics, photos, video, or other visual media. In addition to the text, your paper must contain a minimum of five scholarly sources, two of which must be from the Ashford University Library.

In your five- to seven-page paper (not including the title and reference pages or the three visual media examples), be sure to address the following:

Discuss the rationale behind choosing each of the three media elements and support your discussion with concepts from the course material.
Explain why the media elements contained in your Final Project deliver the message you intended to communicate.
Describe the intent of the message.
Apply a minimum of five concepts from the course material to support your choice of media elements. For example you may use concepts such as visual literacy, perception, visual marketing, storytelling, design, branding, social media, communication theories, or any of the other concepts presented during the course. Be sure to discuss the relationship of the concepts to the media elements that you have chosen.

Writing the Final Paper

The Paper:

Must be five to seven double-spaced pages in length (not including the title and reference pages or the three visual media examples) and formatted according to APA style as outlined in the approved APA style guide. Title page, reference page, and any exhibits or appendices are not counted in the paper length.
Must include a cover page that includes:
1. Title of paper
2. Student’s name
3. Course name and number
4. Instructor’s name
5. Date submitted
Must include a title page and an abstract.
Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use a minimum of five scholarly in addition to the text, two of which must be from the Ashford University Library.
Must use APA style to document all sources.
Must include a reference page that includes the scholarly sources that you relied upon in constructing your paper per APA guidelines.
Must be written in the third person.

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