In your final project, you will analyze an investment opportunity applying key components of advanced microeconomics theories to typical business decisions.
You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you will
carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm
strategy. You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price
strategies to support product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of
the proposed new product using approximate figures. You will determine whether or not to recommend investing in the development and commercialization of
the investment opportunity to your business partners.
Prompt
In task 2-2, you will identify an appropriate investment opportunity specific to introducing a new product or service and submit a 2-3-page paper on the
background and demand of the investment opportunity you identified. Include the following:
⦁ Background: Provide a brief background on the company, product line, and proposed product specific to this opportunity. This is where you would lay
the foundation for the analysis that will follow. What is the significance of this opportunity?
⦁ Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with specific sources. For example, this is where you want to include rationale for your selection, such as empirical data for this type of
product/service.
Format: The topic and background information paper should follow these formatting guidelines: 2-3 pages, double spacing, 12-point Times New Roman font, l-
inch margins, and citations in APA format.
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