Describe the environment of your industry pick as chaotic? Why or why not?

In this week’s Books and Resources, the Bloomberg’s Industry Market Leaders website lists 49 industries along with a presentation of the leading firms in those industries.  In this first assignment, you are tasked to write a paper about one of those industries that you believe to be one of the most global in nature. Base your paper on the information in the required resources and at least two additional resources of your choice (do not use Wikipedia because it is not considered a scholarly website). In your report, be sure to include the following:

  • Select an industry from Bloomberg’s Industry Market Leaders that you believe to be one of the most global in nature.
  • Provide a brief description of the industry (beyond the one presented in the Bloomberg source), along with a brief discussion about the competitive environment among the top two to three market leaders in that industry.
  • Compose a list of characteristics that makes the industry one of the most global in nature as compared to others on the list.
  • Based on Tetenbaum and Laurence’s (2011) description and discussion of chaos, would you describe the environment of your industry pick as chaotic? Why or why not?

Length: 2-3 pages not including assignment cover sheet, title page, and references page. Begin your assignment with the NCU cover sheet, followed by a title page, and then an introduction, where you will state the purpose of the paper. Use topic section headings for each of the bullets (centered and bolded). Remember to cite your sources within the text of your document. End with a concluding paragraph, followed by the references page. If you have in-text citations, they must appear on the references page.

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect professional business writing and current APA standards.

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