We have chosen Brazil because of the closeness to cocoa beans and the cultural acceptance of chocolate. We are tweaking the original Hershey bar recipe to fit their culture. We are going with a colorful wrapper (colors of the flag?). Hershey factories already exist in Brazil. Selling to middle class since it is the fastest growing populace.
Make sure to include citations in-text and in the bibliography (8 sources total with 2 coming from the Economist)
Management Objectives
1)Who will the consumer be
2)The recommended price range for the product
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