Discussion 1

Regulation and the Greater Good

After viewing The Crisis of Credit Visualized video, respond to each of the following:

1. How could government regulations have prevented or mitigated the credit crisis of 2008?
2. Discuss whether too much governmental regulation of business or too little governmental regulation of business presents the greater danger to:
3. the greater good

1. business

Jarvis, J.  (2009).   The crisis of credit visualized  [Video file].  Retrieved from http://vimeo.com/3261363

Discussion 2

Administrative Law and Business

Some argue that government needs to increase its regulation of business for the good of society as a whole, while others believe that the marketplace is self-regulating and that government intervention through needless regulation places an unfair, costly burden on businesses in general and on small businesses in particular.

What role do you believe government regulation should play to ensure ethical conduct by businesses?

How do different political viewpoints potentially shape the answer to this question?

Text Book>Seaquist, G. (2012). Business law for managers.  San Diego, CA: Bridgepoint Education, Inc.

Assignment 3: Market Position Analysis

Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.

In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

Part I: Interview

To gain an understanding of your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

Use the interview to solicit the manager’s perception of his or her business unit’s product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

Part II: Analysis

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

Make sure to include the following points in your analysis:

Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.
Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
Assess the long-term sustainability of the source of differentiation and competitive advantage.

Include appropriate information from the interview in support of your answer.

Part III: Matrix

In comparing your product/service to that of the competition, construct a simple matrix in the following way:

List the key customer wants or needs on the left-hand vertical axis.
List the competing products on the top horizontal axis, starting with your product/service on the left.
For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0–2.
0 = need not met
1 = need partially met
2 = need fully met

This is a simple but effective visual mechanism for comparing the relative position of multiple offerings from competing sources.

“e-Marketing and Social Networking”

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“e-Marketing and Social Networking” Please respond to one (1) of the following:

Use the Internet to access one (1) of your social media accounts (i.e., Facebook, Twitter, Pinterest, Instagram, etc.) and take note of the ads on the site. Describe the brands that are being marketed on your page. Discuss whether or not these ads catch your attention or compel you to purchase the product or service and explain why or why not.
If you do not have any social media accounts, use the Internet to visit the Website of your favorite store, and take note of the type of social media (i.e., Facebook, Twitter, Pinterest, Instagram, etc.) that it uses in order to promote its brand. Describe the store you researched and explain the type(s) of social media the store is using to market its products / brand. Describe two (2) elements of the advertising on this store’s social media page(s) that do you like or dislike.

Examine a policy or program that is intended to address social inequality. Please include the following: 1) discuss how this policy o

Discussion Question for Healthcare Marketing – 150-200 words must cite work.

From the e-Activity, determine the best method of setting the health care provider’s communications budget. Explain your rationale. From the e-Activity, outline the basics of an effective integrated communications program for the health care provider you chose.

The e-activity was:

1) Write a paper (1,000-1,250 words) that addresses types of health care organizational structure and how each type of structure impacts the process and effectiveness of change. Address the following:

a) Why it is necessary for a health care organization to develop a strategic management model that addresses both the concept of change necessary for the growth and sustainability of the organization, and the processes of changing, that is, how does the organization go about accomplishing change?

b) Differentiate between organizational change and transformational change.

c) Where might an organization obtain examples of leadership models that have proven successful in today’s health care environment?

d) Identify and explain tools and advice that can be utilized to assess leadership effectiveness.

2) Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

3) This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

part 1

Analyzing Policy”  Based on your reading and research,

• Evaluate one example of how conservatives use a label to describe a liberal policy position.  What are the benefits and shortcomings of this label?
• Evaluate one example of how liberals use a label to describe a conservative policy position.  What are the benefits and shortcomings of this label?

part 2

Public Policy” Please respond to the following based on the e-Activity for this week:

• Briefly describe a policy that matches one of the policy types (you should have as many policies as policy types). If a policy significantly overlaps with another type(s) then describe this as well.
• Using the Daily Journal of the United States and a policy of your choice, discuss any proposed and/or final rules, and presidential documents of the policy.

In 2006, a Virginia high court held that a brutal assault on a disabled patient is governed by tort law and not by the state’s Medical Malpractice Act. In this assignment, you will analyze this case and identify the scope of medical malpractice and tort law.

The Case

Alcoy was 79 years old when she suffered a stroke that left her physically helpless and mentally damaged. She was moved to a nursing home. Four days later, she was brutally assaulted sexually; the assailant was never identified. Alcoy died several months later. Her estate administrator sued the nursing home for negligence and assault. The nursing home responded that the case was governed by the state’s Medical Malpractice Act, and that Act controlled the extent of the nursing home’s liability. The district court held in favor of the nursing home; the administrator appealed. Virginia high court held that the case is governed by tort law and not by the state’s Medical Malpractice Act (Alcoy v. Valley Nursing Homes, 2006).

Reference:

Alcoy v. Valley Nursing Homes, Inc., 272 S. E.2d 301 (Sup. Ct., Va. 2006).

Analyze the scenario and respond to the following questions:

• Why did the state change the case from medical malpractice to tort law?
• Do you agree with the state’s decision? Why or why not?

Compile your analysis in a 3-to-5-page Word document. Cite your sources in your work and provide references for the citations in APA format.