Michelle has asked you to send her a memo that explains the target market for MM’s new product. Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.

Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says,

“We’ve discussed a lot of different market segments to target with the new product, but the choice comes back to you,” says Elena. “What’s your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally?

You sigh, knowing this is a key decision in your marketing strategy. “I appreciate our discussion today. I’m going to have to do some more research to determine the exact market and if we should go global or not.”

You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.

What are the demographic characteristics of your target market and why are they important?
Where is your target market located geographically and why is that important?
What psychographic characteristics define your target market? How do these impact your marketing strategy?
What behavioral characteristics are shared by your target market? Why are these important?

Marketing homework help

What were the common patterns Latin American revolutions?

1. Discuss and compare the Nicaraguan and Cuban revolution.

2.What is the meaning of privatization and neoliberalism in Latin America?

Each part of the United States has at least one ecological crisis based on location, biome, and industrialization pattern. For example, the Midwest was once a prairie with very fertile soil. However, when people realized that with the right watering and drainage system this area could become productive farmland, there arose ecological problems. The conversion of the prairie to farmland is the root cause of many ecological problems in this region.

Regardless of what biome you consider, humans have likely had an impact on the ecology of that area.

For this assignment, identify the biome in which you live. The following are a few examples of biomes:

Tropical rainforests: This biome has high average temperatures, high moisture levels, and high species diversity.
Prairies: The prairies have grassland-variable temperatures, variable moisture levels—depending on proximity to mountain ranges—and are mainly dominated by grasses and ungulate herbivores.
Deserts: These biomes have hotter average temperatures, low moisture, lower species diversity, and a composition of species limited mainly to those that are adapted to hot temperatures.
Temperate forests: The temperate forests have variable temperatures, high moisture levels, and higher species diversity.
Taigas: These biomes have colder average temperatures, lower moisture levels, and lower species diversity.
Tundras: The tundras have cold average temperatures, low moisture levels, and low species diversity.
Coral reefs: These biomes have high average temperatures and high species diversity.
Open oceans: These biomes have a wide range of temperatures and species diversity varies.
Chaparrals: The chaparrals have higher average temperatures, lower moisture levels, and are dominated mainly by grasses and shrubs.
Alpines: These biomes have low average temperatures, low precipitation, and receive high ultraviolet (UV) rays due to high elevation.

Using the readings for this module, the Argosy University online library resources, and the Internet, respond to the following:

Explain how humans have impacted the biome in which you live. List the types of environmental damage that have been caused and the species that have been impacted.
Describe the major pollution issues for your biome, and elaborate on the sources of this pollution.
List any species that have become extinct in this biome.

Identify moral dilemmas in healthcare informatics that would best be approached with the use of an ethical Decision-making framework, such as the use of smartphones to interact with patients as well as to monitor and assess patient health. Try to share an actual situation/scenario you have witnessed or experienced at your institution, but you can be creative and make up your situation/scenario if you wish.

 

Cite References

 

1 page

 

Nursing Informatics and the foundation of knowledge, 3rd edition, Dee McGonigle and Kathleen Garver Mastrian

 

APA style

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Create a 300- to 400-word response answering the following:

Which products are best suited for an intensive distribution strategy and why?
Provide an example of a product you buy that is always available.
How does this influence your brand loyalty toward the product?
Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

Be sure to properly cite your sources using APA; include your references and in-text citations.

What is values-based service? How can a company create value for customers and other stakeholders?

Values-based service is defined as service that is firmly based on the core company values as well as social and environmental responsibility. When the core company values and the social and environmental values are in accordance with the values of customers and other stakeholders, resonance (rather than dissonance) occurs. To be successful, a values-based service business must seek resonance with its customers and other stakeholders in terms of values and avoid any suggestion of dissonance. Companies, such as IKEA, nurture and communicate values in their customer relationships.

Read the article “Values-Based Service Brands: Narratives from IKEA” by Edvardsson from the readings for this module. Using IKEA as the company in point, conduct research, using the  University online library and the Internet, to better understand the “IKEA environment.”

Based on your research, write a report addressing the following points:

 

• IKEA’s Marketing (1 page) 

  Corporate strategy begins with marketing and understanding the key elements of the marketing plan. For IKEA, describe the following elements of its marketing strategy:

  • How do IKEA’s products, services, and related attributes satisfy the wants and needs known as its value proposition?
  • How does IKEA create a well-defined market position that appeals to customer wants and needs and differentiates its offering from competitive offerings in a process known as positioning and differentiation?

• Assess IKEA’s strategy using the criteria listed below:
  • Value Chain (1 page)

    Analyze the three sources of value (economic, social, and environmental) in IKEA’s value chain.

    • Explain sources of value as they relate to the wants and needs of IKEA’s core customer.
    • Explain how IKEA’s supply chain supports its value proposition.
    • Explain how IKEA’s focus on customer value (economic, social, and environmental) is reflected in its supply chain.
  • Intangible Products (1 page)
    • Explain IKEA’s intangible products and benefits.
    • Explain how other firms employ this concept of intangibles to erect barriers to entry for competitors.
    • Explain how the concept of intangible benefits is used to increase profits.
  • Customers (1 page) 

    IKEA considers the customer to be a critical stakeholder. The IKEA message is directed to the majority of people and what they can afford, and its pricing is dependent on the economic values that serve a majority of its customers.

    • Explain how this approach may or may not maximize profits for IKEA.
    • Explain if this premise is at odds with supply and demand economics. Give reasons for your answer.
  • Performance Measures (1 page)

    Suppose you are a vice-president of manufacturing for IKEA and are responsible for establishing operating performance measures.

    • For all of the performance factors other than quality and cost, create a set of 4–6 performance measures for evaluating your managers that integrates IKEA’s values (economic, social, and environmental) as discussed in the article written by Edvardsson.
    • For each performance measure, identify one specific process measure that demonstrates how well these values are being upheld in the manufacturing activities including suppliers of the company.
    • Recommend how you would develop the workforce to livethese values in the workplace. Suggest types of hiring, training, and performance management criteria that you will apply to the workforce.

Why do you think many in the general public doubt the Theory of Evolution? Provide at least two reasons THEN critique your reasoning by finding a source that backs up your thoughts. Cite your source(s) at the end of your post.

What is the relationship between the IMF, The World BAnk, and the Latin American elites in relation to privatization of State enterprises in Latin America?

Compare three similar provisions in U.S. Constitution and the Articles of Consideration.