Author: chris

 

A good business plan can take many hours of research depending on the niche and desired scope of a particular product or service. “In all thy ways acknowledge him, and he shall direct thy paths.” (Proverbs 3:6) Failures in new businesses are quite common within their first year and many early failures are due to lack of complete planning for a desired outcome. While it is impossible to plan for every variable that could possibly happen to a business venture, implementing traditional planning strategies will offset the chance of failure significantly.

 

1. Discuss the various factors that need to be considered when planning to launch an e-commerce website.

2. Explain how e-commerce planning is similar to and different from traditional brick-and-mortar store planning.

3.Post a message that explains whether the physical location of a business matters in today’s global economy.

4.Support your post with TWO scholarly journal references. (300-400 word count range)

Pressures to provide improved products at lower costs are an important factor prompting offshore outsourcing.  Explain the concept of “globally right source” and detail how a firm can “globally right source” their value-adding activities to maximize their global competitive position.

• Using Table 11-1 in your textbook, determine what type of breakfast, lunch, dinner and refreshments will be served along with the style of service.
• What are some “hot” menu items as described in your textbook in Table 11-2. How will you incorporate these items into your menu?
• When planning menus for a large group what is the most important information to consider?
• What are your service requirements?

TABLE 11–1 Types of Functions

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Continental Breakfast	This meal is typically a bread or pastry, juice, and coffee, although it can be upgraded with the addition of sliced fruit, yogurt, and/or cold cereals. Most are self-service, although table service is an option.
Full (Served) Breakfast	This would be plated in the kitchen and would normally include some type of eggs (such as eggs Benedict), a meat (such as bacon or sausage), a potato item (such as hash browns), fruit, and coffee.
Breakfast Buffet	An assortment of foods with a variety of fruits and fruit juices, egg dishes, meats, potatoes, and breads would be served.
Refreshment Break	This is often beverages only but may include snacks such as cookies, bagels, or fruit.
Brunch	This is a late-morning meal and includes both breakfast and lunch items. A brunch can be a buffet or a plated (served) meal.
Buffet Lunch	This can be a cold or hot buffet, with a variety of salads, vegetables, meats, etc. A deli buffet can include a make-your-own sandwich area.
Box Lunch	This meal is made to carry away from the hotel and eat in a remote location. It can be eaten on a bus if there is a long ride to a destination (such as a ride from San Francisco to the Napa Valley for a day’s activities) or eaten at the destination (such as a picnic area to hear the Boston Pops Orchestra). Box lunches can also be provided to attendees at a trade show.
Full (Served) Lunch	This is a plated lunch, usually a three-course hot meal, and often includes a salad, a main course, and a dessert. A one-course cold meal, such as chicken salad served in a pineapple half, is sometimes provided.
Reception	This is a networking event where people stand up and mill around. Food is usually placed on stations around the room on tables and may be butlered. There are often bars. Light receptions may only include dry snacks and beverages and often precede a dinner; heavy receptions would include hot and cold appetizers and perhaps a meat-carving station, and they are often planned instead of a dinner.
Dinner Buffet	This would include a variety of salads, vegetables, meats, desserts, and beverages. Often meats are carved and served by attendants.
Full (Served) Dinner	This could be a three- to five-course meal, including an appetizer, soup, salad, main course, and dessert. Food can be pre-plated in the kitchen (American service) or served from trays to guests at the table (banquet French service).
Off-Site Event	This is any event held away from the host hotel. It could be a reception at a famous landmark, such as the Queen Mary in Long Beach, or a picnic at a local beach or park.
Theme Party	This is a gala event with flair. It can be a reception, buffet, or served meal. Themes can run the gamut; for example, it might have an international theme, with different stations set up with food from Italy, China, Japan, Mexico, Germany, etc.

TABLE 11–2 “Hot” Menu Items

Seasonal Foods	Locally grown produce, in season, was first popularized some years ago by Chef Alice Waters. These items include foods at their peak flavor.
Ethnic Foods	With the influx of peoples from other cultures into the United States has come unique cuisines from many areas of the world. The American palate has grown beyond the ethnic foods of the past, such as Italian, Chinese, and Mexican, to include the foods of many Asian countries, the Middle East, and South America.
High-Quality Ingredients	People may pinch pennies at the grocery store, but when they eat out at a banquet, they want the best. No longer satisfied with frozen, sweetened strawberries, they want fresh Driscoll strawberries on their shortcake. They want giant Idaho baked potatoes and Angus beef.
Fresh Ingredients	Frozen, canned, and dried foods, once seen as the newest, greatest technology, have worn out their novelty. The loss of flavors during preservation of these foods has made fresh food highly prized.
New and Unusual Ingredients	With the increased means of transportation in recent years, new foodstuffs have appeared in marketplaces that were previously unknown to most Americans. These include kiwifruit, lemongrass, Uglis, star fruit, Yukon Gold potatoes, purple potatoes, and blood oranges.
Safe Foods	Organic foods and foods free from pollution and pesticides are considered safe.
Highly Creative Presentations	Plate presentations are increasingly important. We eat with our eyes before anything hits our taste buds.
Excellent Service	Food served promptly (while still hot) and friendly, courteous service are important considerations in the enjoyment of a meal.

 

Discussion Questions, doesnt have to be all in depth

 

 

 

 

1. All, what are the 3 steps in the decision process in building an IMC campaign? What are the 4 Ws we need to consider when developing a promotion program?

 

 

2.can you think of any other IMC campaigns running currently? What are some of the promotional channels are they using? What is the consistent message they are communicating?

 

3.What are the strengths, weaknesses, advantages and disadvantages of the promotional element you selected? Share at least one example of how a real company is using it in their promotional mix.

 

4.what is the role that social media plays in the communication process? Feel free to share examples!

 

5. what are some other ways that companies can use social media to increase sales? Please “share” an example!

 

 

6.

Good point, Demetrius, about the bigger brands! Speaking of McDonald’s, have you ever wondered how the “big brands” handle social media? This video interview with Rick Wion, Social Media Manager for McDonald’s, provides an interesting perspective on social media monitoring. How does customer service factor into the social monitoring process? What are some of the key skills you need to work in social media for a brand like McDonald’s? How do they manage the social aspect of communication? Good stuff! https://www.youtube.com/watch?feature=player_embedded&v=bprXzCPWUnU

Case Study:

Ann is a seventy-seven-year-old grandmother. She has one daughter and three grandchildren. Two years ago, she was diagnosed with moderately advanced Alzheimer’s disease, which causes her to have periods of confusion, frustration, anger, and obsessive thinking. When speaking, she is uncertain and her speech patterns are choppy. Before her mental deterioration, Ann was a woman of love, intelligence, and patience. Realizing they were getting older, she and her husband, Frank, discussed their wishes should anything happen to them. She told Frank that if there was no chance of survival, she would not want to be hooked to a breathing machine. They never got around to filling any papers.

Frank is a sweet and sensitive man. His wife’s state frightens him. Ann’s love for him has been the focus of his life for sixty years. His urgent desire for the best care for Ann shows his devotion and love. Their daughter, Sarah, is a businesswoman. She is a hard worker and a good mother. She is forty-five, successful, and intelligent. Although she loves her parents dearly, she lives ten hours away. She regrets not seeing much of them, especially recently. Frank feels his role is to take care of Ann. He has spent the past year with her, watching after her, cooking for her, cleaning the home, and witnessing her deterioration. Finally, Ann is unable to walk alone safely and he finds he must have her admitted to a long-term care facility. He calls Sarah to come and help with the arrangements. After having Ann admitted to a local nursing home, both Frank and Sarah remember the pleading look in Ann’s eyes as they walk away.

After three weeks in the nursing home, Ann starts to cough and run a fever. She is seen by doctors and diagnosed as having pneumonia. She is transferred to a local hospital, where she is given intravenous antibiotics. Although the progress of her pneumonia is halted by the antibiotics, she stops talking and refuses to eat. The physician calls Frank to insert a feeding tube. Frank calls Sarah to ask what to do. They wonder, Is a feeding tube equivalent to a breathing machine? Would it be possible to allow Ann to lie there and die of starvation? Is that murder? What would she want? What is the right thing to do? (Burkhardt & Nathaniel, 2008).

Respond to the following with these headings:

• Discuss the ethical decisions you would make.
• Discuss the legal decisions you would make.
• Explain, as a nurse, what advice would you give to Frank and Sarah.

Support your responses with examples.

Cite any sources in APA format.

Criminal Prosecution for Nursing Practice

Submit a 1- to 2-page essay

Case Study:

Until recently, the risk of criminal prosecution for nursing practice was nonexistent unless nursing action rose to the level of criminal intent, such as the case of euthanasia leading to murder charges. However, in April 1997, three nurses at the Centura St. Anthony Hospital, outside of Denver, were indicted by a Colorado grand jury for criminally negligent homicide in the death of a newborn. Public records show that one nurse was assigned to care for the baby. A second nurse offered to assist her colleague in caring for the baby. A third nurse was a nurse practitioner in the hospital nursery. Because the baby was at risk for congenital syphilis, the physician ordered that the nurses give 150,000 units of intramuscular penicillin, which would have required five separate injections.

In relation to other problems the same day, the baby was subjected to a lumbar puncture, which required six painful attempts. To avoid inflicting further pain, nurse two asked the nurse practitioner whether there was another route available for the administration of the penicillin. Nurse two and the nurse practitioner searched recognized pharmacology references and determined that intravenous administration would be acceptable. The nurse practitioner had the authority to change the route and directed nurse two to administer the medication intravenously rather than intramuscularly. Unrecognized by the nurses, the pharmacy erroneously delivered the medication, prepared and ready to administer, in a dose ten times greater than was ordered—1.5 million units. As nurse two was administering the medication intravenously, the baby died. The Colorado Board of Nursing initiated disciplinary proceedings against nurse two and the nurse practitioner, but not against nurse one. The grand jury indicted all three nurses on charges of criminally negligent homicide but did not indict the pharmacist (Calfee & Plum, 1997).

Respond to the following with these headings:

• Identify what emotions are evoked as you consider the Colorado Board of Nursing case stated above?
• Should the courts take into consideration the fact that the nurses’ error occurred because they wanted to avoid causing the baby unnecessary pain? Discuss your thinking.
• Can you think of other occupations in which the consequences of unintentional errors have greater legal implications? Discuss your answer.
• How should the nursing profession respond to this frightening new legal threat?
• Which sections of the State Nurse Practice Act did the nurses violate?

Application

Write 1–2 page essay in response to the questions.

Case Study

Judie has been the nurse manager of her unit for the past ten years and is highly regarded by the hospital’s administration. For the past several months, however, she has been feeling more frustrated and less satisfied with her work because of staffing cuts and other institutional decisions related to managed care. Attending to patient needs has always been the most rewarding part of her job. However, recently she feels that she has been forced to overlook these needs and attend more to the needs of the organization. She considers leaving, but she has seniority, good benefits, and two children to support. She is also aware that her distress at work is affecting her family, because she carries a lot of the frustration home with her.

Respond with following headings:

1. Summarize the case and solution in the introduction and provided a conclusion.

1. Identify values evident in this situation.
2. Which of these reflect your personal values?
3. What conflicts might arise from these values?
4. If you were in Judie’s position, what beliefs, ideals, or goals would guide you in making the decision to stay or leave? Identify potential consequences of each choice.
5. What do you think Judie should do?

Prepare a 350- to 700-word paper describing the basic theories associated with the creation of the ocean floor.

Include the following in your paper:

• Identify three different plate boundaries and list the outstanding features of each boundary.
• List one natural event that occurs as a direct result of plate boundary interactions.
• Compare and contrast ideas behind plate tectonics and the theory of continental drift. Does one idea seem more plausible than the other? If so, why? Base your findings on the natural event you identified earlier in the paper.
• A plagiarism check is required to be submitted with this assignment.

Format your paper consistent with APA guidelines. Reference a minimum of two outside sources, other than your text, such as credible websites and articles that support your findings.

Voice of the Customer

In the “Understanding the Voice of the Customer at LaRosa’s Pizzerias” case study found in your textbook, LaRosa’s Pizzerias implemented the Voice of the Customer process to its restaurants design to address customer needs and expectations and ultimately allowed the restaurant chain to gain significant market share.

Answer the following:

• Develop a customer satisfaction survey of eight questions. The questions must be relevant to the case study that the project team would use to solicit appropriate responses on the restaurant design concept from current and potential customers both inside and outside the restaurant’s current market area. Explain your rationale for each question selected.
• Evaluate the two critical to quality (CTQ) performance characteristics for each survey question and discuss the reason they are important to customer satisfaction.
• Examine the customer profile (age, lifestyle, etc.) that the restaurant is targeting based on the customer requirements that LaRosa’s has identified and considered as the design concept the restaurant has adopted.

The Assignment:

• Must be submitted in an MS Word document.
• Must be 900 – 1,400 words (excluding title page and references page) in length, double-spaced and formatted according to APA style as outlined in the Ashford Writing Center. Contextual (Level One) headings must be used to organize your paper and your thoughts. Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must include an introductory paragraph with a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least two scholarly resources, including a minimum of one from the Ashford Online Library, in addition to the textbook
• Must document all sources in APA style, as outlined in the Ashford Writing Center.
• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

1.You are a captain assigned to an engine company that is in the process of completing a preplan for an old textile mill that is currently being converted into a new apartment building. The building is four stories high. As you and your crew take a walk through of the building, what concerns do you have for this occupancy conversion? What specific concerns do you have in relation to the construction type and what is the likelihood of building collapse in the event of a fire at this occupancy?

2. Heavy timber and mill construction may not seem as common as ordinary construction in today’s building industry. Compare the advantages and disadvantages that heavy timber construction has in withstanding loads and stresses in comparison to ordinary construction types.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

3.   Compare and discuss the differences between mill construction and heavy timber construction.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations