1. Identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?
2. Online marketing research seems to be the wave of the future. What drawbacks do you see associated with online research? What are the privacy issues?
3. How does the Internet help companies gain customer input on their existing and new products?
4. Assume you were hired by the local grocery store to help assess their service quality.; How would you go about undertaking this project?
5. On your weekly grocery shopping trip, you notice that the price of spaghetti has gone up 50 cents a pound. How will this price increase affect the demand for spaghetti sauce, rice, and Parmesan cheese? Explain your answer in terms of the price elasticity of demand

Research and analyze the US trade deficit. Answer the following questions.

• How large is the US trade deficit (relative to GDP)? 4 Points
• How has the trade deficit changed recently? Why? 4 Points
• Do you expect this trend to continue? 4 Points
• Is this trade deficit a bad thing or a good thing, and why? 4 Points
• Describe what would happen if we implemented more trade protection (tariffs, quotas, VERs) 4 Points

Note: Your assignment must be in expository essay form, comply with APA style formatting, be 3-7 pages long (not counting cover and references pages), and in MS Word.

Assignment 2: Creating an FAQ for a Website

 

Review the Strayer University Website to find an opportunity to write a FAQ that does not exist but would be useful to an intended audience. You will format the document as if it would be going on the Website, but you will write the document in Microsoft Word or equivalent word processing software.

 

Write a one to two (1-2) page FAQ sheet for the intended audience and purpose. On a separate page within the same document, write a paragraph that identifies the intended audience and purpose of the FAQ sheet you have created. (Submit one document in total with both components included.) Your assignment cannot be graded without this analysis. In your document, you should:

1. Match the intended audience and purpose for situation and tone.
2. Format FAQ Web page(s) accurately and according to the details in the textbook.
3. Ensure that content is measured, concise, and applicable.
4. Craft a document that is easy to read.

 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

 

The specific course learning outcomes associated with this assignment are:

• Illustrate the relationship between how audience characteristics match the context of technical writing.
• Explain ideas in proper format using accurate details and relevant examples.
• Use syntax, tone, and word choice appropriate to technical communications.
• Employ correct Edited Standard Written English (ESWE).
• Use technology and information resources to research issues in technical writing.
• Write clearly and concisely about technical writing using proper writing mechanics.

 

 

 

 

Assignment Objectives

 

 

Scenario: You are the Human Resources Specialist whose function within the company is to design and conduct performance appraisals of the different employees. However, recently, there has been concern that the appraisals being conducted are not a true objective measure of the employee, and as such, bonus determination is being adversely affected on some of the employees.

Appraisals of an employees’ job performance are used to provide feedback to the employee as to how well or poorly they are conducting their job requirements. Sometimes, appraisals can be used to determine if the person in the position is properly qualified to complete the tasks and assignments of the position.

Research 2 to 3 Fortune 500 companies and their performance appraisal policies:

1. Identify at least 2 different types of evaluation techniques utilized by companies and identify the purpose of or measure of each technique.
2. Describe whether the techniques identified  measure employee performance in a subjective manner, and if not, why you have come to that conclusion.

Write a 1,000- to 1,250-word paper in which you research and identify three prevailing philosophical perspectives at work during the 20th century. Provide an overview of each of the philosophies—where it arose, who created it, and its major tenets.

Consider the following scenario:

A mom is trying to increase the amount of peas that her two children eat. She uses a sticker chart to monitor the amount of peas they are consuming and rewards them based on the number of stickers they have at the end of the week. The mom has found that this works for one child, but not the other.

Write a 350- to 700-word paper discussing the following:

Identify the behavior that the mom is trying to reinforce.

Identify the method of reinforcement being used.

Explain possible reasons for this method working for one child and not the other.

Propose and outline three ideas that may work to increase pea consumption for the children, and include one method that uses negative reinforcement.

 

Format your paper consistent with APA guidelines; please be sure to use concepts and terminology from our text to address each topic.  (This means you’ll need to list and cite our text as a reference.)

1. Effective Headlines

   What are the components of an effective headline? Why should you pay attention to headlines in the editing process? From the media around you (newspapers, magazines, online sources) locate one headline that is effective, and another that is not effective. Explain why each headline is effective or not effective. Respond to at least two of your classmates’ postings.

2. Editing for Brevity and Clarity

   Why are brevity and clarity important goals for the editing process? What are some strategies for incorporating these components during the editing process? Respond to at least two of your classmates’ postings.

1)  Discussion:  Responsibility in Engineering

Directions: Please answer the question and support your ideas.

Discuss the rights and responsibilities of an engineer in the area of professional ethics. How is legal liability related to moral responsibility in engineering practice?

Should be 75 to 100 words.

 

2)  Paper: Responsibility in Engineering

1. Discuss some ethical issues faced in engineering design. Provide some examples from the internet and present ideas to resolve those issues. (write at least 3 paragraphs)
2. Research the case studies of space shuttle incidents of the Challenger” in 1986 and “Columbia” in 2003. Answer the following questions: (Use the attached template: Evaluation of Case Study)
   • What are the factors that contributed to each incident?
   • What were the similarities between the two cases? Do they reveal any common ethical issues?
   • Discuss the concept of blame responsibility and causation in relation to these incidents.

It is the management’s responsibility to maximize shareholder wealth as it is based on the organization’s future cash flows. To accomplish this, managers have to understand how to use financial statements for analysis.

In this assignment, you will explain the importance of the statements to the financial reporting process and management decisions.

Tasks:

• Locate the financial statements of a publicly-traded company of your choice by visiting the organization’s Web site or the investor section of the following Web site:
  • U.S. Securities and Exchange Commission http://www.sec.gov/.
• Review the information presented in the financial statements of the company you selected.
• Using the company you selected, calculate one ratio for a three-year period from each category located at http://www.netmba.com/finance/financial/ratios/.
  • Describe what the trends you see might mean for your company.
  • Compare your company’s ratios with those of the industry it is in.
• Analyze the financial reporting information and the financial health of the company with the help of the calculated ratios. Describe the information you did not see in the financial statements or the notes to the financial statements.

Provide an evaluation of the following in a paper:

1  What are the advantages of and disadvantages of changing the company organization from a sole proprietorship to LLC?

2  What are the advantages and disadvantages of changing the company organization from a sole proprietorship to a corporation?

3  Provide, recommendation when a company should move away from a sole proprietorship to another from of business (Please do not use the first person in your recommendation and provide sources)

Support your paper with minimum of five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 2-3 pages not including title and reference pages. 

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy.

Upload your assignment using the Upload Assignment button below.

Grading guideline –

• Introduction is attention getting with sufficient background information to establish the topic and a clear thesis statement.
• The three main points are each supported by at least 3 solid proofs (quote, statistic, example).  The topic is clearly tied to Business Finance.  At least one cause is presented followed by clear details for each of the main points.  At least one effect is explained based off the main points. The progression is clear and makes sense throughout the paper. The paper is at least 2 – 3 pages long. Paper is written in third person, past tense throughout without any contractions used.
• The conclusion summarizes the main points, and leaves the reader with a strong comprehension of the paper’s significance and the author’s understanding.
• All research is correctly credited with at least 5 sources: one book, one periodical, and one primary source. Using correct APA format.
• Grammatically correct – No spelling, grammar, or mechanics errors.