Explain the demographics and the psychographics of both segments.

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday. NOTE: All submission posting times are based on midnight Central Time. 

Scenario:

Your client wants to see new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site.

Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: Develop a brief customer profile for your client. The profile will include the following: 

 

  • Identify 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
  • Name which customer segments are the primary and secondary markets. 
    • The primary market is often larger than the secondary market. These customers are often the primary users of the product.
    • The secondary market can include in-between customers who might occasionally use or be interested in the product.

     

  • Explain the demographics and the psychographics of both segments. 
    • Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations.
    • Identify your customers’ lifestyles, such as hobbies and other interests.

     

Responses to Other Students:Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions: 

 

  • What did you learn from your classmate’s posting?
  • What additional questions do you have after reading the posting?
  • What clarification do you need regarding the posting?
  • What differences or similarities do you see between your posting and other classmates’ postings?Reference

    Oakes, S. (n.d.). Tips to create a customer profile. Retrieved from the M4B Marketing Web site: http://www.m4bmarketing.com/tips-create-customer-profile/

    For assistance with your assignment, please use your text, Web resources, and all course materials.

 

 

Discuss the impact alcohol and family violence can have on the life cycle.

Watch the video “Alcohol and the Family: Breaking the Chain”

Write a 1,700- to 1,950-word paper discussing the impact alcohol and family violence can have on the life cycle.

Include the following information:

  • A historical perspective on how alcohol and family violence have been impacted by legislative changes
  • The impact of alcohol abuse on both the addicted individual and those around them
  • The impact of family violence on both the perpetrator of family violence and those exposed to family violence
  • Intervention methods, which could be applied to this family in crises
  • How the family rituals may affect the family member in crises

Format your paper consistent with APA guidelines.

“Charismatic leadership is always appropriate in organizations.” Do you agree or disagree? Support your position.

Introduction

This assignment is divided into three parts. In Part A, you will look at a case study of motivation at Classic Hospitality and analyze how motivation theory could be applied to this business. In Part B, you will complete the exercise “Linking Concepts to Practice.” In Part C, you will write your thoughts and reflections about your experience with working in a team. Be sure to incorporate the information you have learned throughout this module into your answers.

Parts A and B will count for 10 per cent of your final course grade with marks distributed as follows:

Part C: Working in a Team contributes to your major project and will count for 4 per cent of your major project mark.

Instructions

Part A: Motivation at Classic Hospitality (60 marks)

  • Read the case “Motivation at Classic Hospitality” on page 278 of your textbook, Fundamentals of Management, and answer the following three questions (these three questions are on page 279 in your text):
    1. If you were interested in working in the hospitality industry, would you consider a job at Classic Hospitality? Why or why not?
    2. How many activities in this case can you tie into specific motivational theories? List the activities, the motivational theory, and how the activities apply
    3. Do you believe that bonus programs, such as an extra week’s pay if at least 95 per cent effectiveness of a job is achieved, transportation assistance, and the like, would work in other types of jobs? If so, which ones, and why? If not, why not?

Part B: Linking Concepts to Practice (40 marks)

  • The main topic in Chapter 8 is Leadership. Now it is time for you to link the concepts you learned in this chapter to practice. Answer the following two questions (these two questions are on page 245 in your textbook):
    1. “All managers should be leaders, but not all leaders should be managers.” Do you agree or disagree with this statement? Support your position.
    2. “Charismatic leadership is always appropriate in organizations.” Do you agree or disagree? Support your position.

Part C: Working in a Team (Major Project) (4% of your major project mark)

You have learned about the challenges of managing in a team environment. Now, it is time to apply your knowledge to your real-world experiences.

  • Reflect upon a time when you were involved in a team project. (It could have been in your work environment such as your work department, or in a more personal capacity, such as a church group or a soccer or football team, etc.).
  • Write a report approximately two pages in length (approximately 500 words) that answers the questions listed below.
    1. The project/team: What was it? Who was involved?
    2. The goal: What was the goal of the team? How was the goal communicated? Was it commonly held among members of the team?
    3. Your role: What role did you take on? Why? Looking back, should you have taken on a different role? Explain your reasoning.
    4. Management and Motivation: What management strategies did the leader of the team use? Was it effective? How did the leader motivate the team? Did his or her strategies work for you?

Describe the theory of Determinism and list the main supporters of this theory. (300 words and three refereces)

Q1) Describe the theory of Determinism and list the main supporters of this theory. (300 words and three refereces)

 

Q2) Describe the two major theories of ethics; what are advantages and disadvantages for

each? (300 words and three refereces)

 

Q3) Describe the differences in what Karl Marx and Buddhism deems important in life. (300 words and three references)

 

Q4) According to Kohlberg’s “Masculine” Ethics of Justice; there are stages of Ethical

Development, describe these stages. (300 words and three references)

Discuss the various communication features and social media that a website should incorporate in order to create and maintain a strategic advantage over its competitors.

Developing an interactive user-friendly e-commerce website can be challenging, however, it is vital for businesses that sell products or services through the Internet. Christian entrepreneurs can receive both personal and spiritual rewards for developing successful e-commerce businesses. They will have the opportunity to share products with others, along with sharing the love of God and praising Him through those products. “The Lord is my strength and song, and he is become my salvation: he is my God, and I will prepare him an habitation; my father’s God, and I will exalt him,” (Exodus 15:2).

Respond and Discuss

  1. Discuss the various communication features and social media that a website should incorporate in order to create and maintain a strategic advantage over its competitors.
  2. Answer the question: What are the critical design considerations?
  3. Support your post with two scholarly journal references. (300-400 word count range)

What is appreciative inquiry (AI)?

  1. What is appreciative inquiry (AI)?

 

  1. What are the implications of AI on defining project scope?

 

Create a two-to three-page word document in APA format to answer these questions. Include a title page and a reference page (not included in the total number count of pages)

 

Use source listed below:

Kloppenborg, T.J. (2015). Contemporary project management (3rd Ed.). Stamford, CT: Cengage Learning.

 

Briefly describe 3 living conditions in developed countries that have reached phase four, and contrast them with these same conditions in developing countries that remain in earlier phases.

You will write a research paper about the demographic transition model and global food production and distribution for a growing human population to meet global food security goals. You must use APA format for the paper and documentation.

Include the following:

  • Describe the demographic transition model and how it was developed by demographers.
  • Describe the 4 phases of demographic transition.
    • For each phase, compare crude birth rates (CBR) to crude death rates (CDR), and state whether the population is stable, growing, or declining in each. ·
  • According to demographers, what factors lead to a decline of the CDR in phase two and the CBR in phase three of the demographic transition? ·
  • Briefly describe 3 living conditions in developed countries that have reached phase four, and contrast them with these same conditions in developing countries that remain in earlier phases.
    • Note: When comparing and contrasting, include details for each of the entities being compared and contrasted. For example, if comparing availability of clean water in a developed country, contrast availability of clean water in a developing country.
  • Research and describe a program for developing countries that would help improve 1 of the 3 conditions that you compared.
  • Food security means that everyone has an adequate amount of nutritious food to lead healthy lives. Research and describe 1 specific program t

Identify the areas of multicultural competence needed for working with these clients or this student.

For this discussion, select one of the case vignettes from the presentationMulticultural Competence – Case Study from this unit’s first study and imagine that you are the counselor working with the clients or student in this situation.

  • Identify the areas of multicultural competence needed for working with these clients or this student.
  • Identity your personal values and beliefs. Detail how any biases you have might impact your reaction to the student or clients. What steps will you take to ensure ethical practice?
  • Discuss the skills and intervention strategies you might need to work with these clients or this student? How will you gain this knowledge?

**CASE STUDY**

You are a staff counselor working at a community mental health clinic. Your caseload includes working clients from diverse backgrounds who have serious and chronic mental disorders. One of your clients, a 20-year-old man from Central Africa, has been diagnosed with schizophrenia. One day his parents are present when you make a home visit. They want to invite the extended family to a healing ceremony for their son and have asked a local shaman to perform a ritual to banish any bad spirits that are interfering with their son’s cure. Because you have been successful in establishing a relationship with their son, they respect you and want you to take part in the ceremony.

Discuss the various communication features and social media that a website should incorporate in order to create and maintain a strategic advantage over its competitors.

Developing an interactive user-friendly e-commerce website can be challenging, however, it is vital for businesses that sell products or services through the Internet. Christian entrepreneurs can receive both personal and spiritual rewards for developing successful e-commerce businesses. They will have the opportunity to share products with others, along with sharing the love of God and praising Him through those products. “The Lord is my strength and song, and he is become my salvation: he is my God, and I will prepare him an habitation; my father’s God, and I will exalt him,” (Exodus 15:2).

Respond and Discuss

  1. Discuss the various communication features and social media that a website should incorporate in order to create and maintain a strategic advantage over its competitors.
  2. Answer the question: What are the critical design considerations?
  3. Support your post with two scholarly journal references. (300-400 word count range)

MUST COMPLETE EVERYTHING 300-400 word count NO PLAGERISM 2 SCHOLARLY SOURCE

What is appreciative inquiry (AI)?

  1. What is appreciative inquiry (AI)?

 

  1. What are the implications of AI on defining project scope?

 

Create a two-to three-page word document in APA format to answer these questions. Include a title page and a reference page (not included in the total number count of pages)

 

Use source listed below:

Kloppenborg, T.J. (2015). Contemporary project management (3rd Ed.). Stamford, CT: Cengage Learning.