Author: chris

I need help with this assignment.  you’re supposed to incorporate the assignment from last week which was

 

She has asked you to conduct research on the following for the launch of a new energy drink called V-Fusion + Energy:

• Analyze the marketing environment, including the macroenvironmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.
• Perform a competitive analysis. Who are the firm’s competitors and what is their positioning strategy for similar products? What are their marketing tactics?
• Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.
• Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?

This week, you will finalize your marketing plan for the V Fusion + Energy product line by incorporating information from that previous week’s assignment into the final marketing plan.

 

Complete the following for your marketing plan:

• Outline your product, branding, and packaging strategy.
• Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
• Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
• Develop your pricing and promotional strategy. How will it focus on your target market?
• Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?

Include a minimum of three peer reviewed articles for your paper.

Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 10–15-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:

• Cover page
• Agenda
• Product Overview
• Marketing Environment
• Competitive Analysis
• Target Market
• Positioning Strategy
• Research Study Proposal
• Product, Branding, and Packaging Strategy
• Distribution Strategy
• Pricing Strategy
• Promotional Strategy
• Summary

Preparation

Read the articles assigned for this unit. Pay particular attention to Zmuda’s 2012 article. In the Capella University Library, research taglines for resources you can use in this discussion.

Discussion

A newly launched product that creates disruptive innovation has a clear-cut and compelling tagline. For example, Apple’s tagline is “think different,” which clearly appeals to a market that sees itself as creative and innovative, while playing on a similar tagline from the competition (IBM’s “Think”).

For this discussion, complete the following:

• Describe why a tagline is an important part of blue ocean strategy.
• Evaluate a tagline for a product from a publicly traded company, in an industry you have not used in the course to date.

Your post to this discussion must include at least one cited scholarly reference (peer-reviewed journal or practitioner journal) in addition to the course assigned readings, and must be a minimum of 250 words in length. Remember to list your references in APA format at the end of your post.

Write a 3+ page, double-spaced essay: Change Management.

1. Describe change management.
2. What is the ultimate goal of change management?
3. Pick an example of a company that has dealt successfully with change management. Here are some examples: (http://www.brighthubpm.com/change-management/55056-examples-of-change-management-plans-that-worked/)
4. What did they do well? What could they have done better?
5. How do they compare to their competitors?

Write in APA format with complete paragraphs (4-8 sentences each).

Ethical Scenario # 9 (9)

You are the CEO of a baked-goods plant located in the South Bronx. You have gotten into the doughnut business and your marketing Vice President suggests using a brand name that suggests that the doughnuts are made in the old fashioned way. She suggests using the brand name, “Grandma’s Old-Fashioned Bakery” to evoke the image of a simple bakery using healthy ingredients. Should the company should use the brand name “Grandma’s Old-Fashioned Bakery” or not? Identify at least 3 courses of actions or alternatives.

1 What is the ethical dilemma or issue?

2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

 

Ethical Scenario # 10

(10) You are Chairman of the Board of a fairly successful company. Many of the shareholders have been complaining about excessive compensation for the CEO of your firm, especially since employee wages are very low. They cite a statement by Warren Buffett that “the ability of corporations to rein in skyrocketing CEO pay is the ‘acid test’ of corporate governance reform.” You find that the CEO earns $22 million a year and the lowest paid worker in the company earns $22,000. This ratio of 1000:1 seems a bit high to you. A recent study published by the Economic Policy Institute indicated that CEOs at large firms in the United States make about 300 times more than the typical worker. Other members of the Board feel that since the stock has been going up, the salary for the CEO should be raised. Should the salary of the CEO be raised or not? If it should be raised, by how much? Should the salary of the CEO be decreased? Identify at least 3 courses of actions or alternatives.

1 What is the ethical dilemma or issue?

2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

 

Ethical Scenario # 11

(11) You are Chairman of the Board of a successful technology firm. There is a nominal federal corporate tax rate of 35 percent, yet the effective tax rate of the typical corporation is about 12.6%. Your firm has been clever with use of transfer pricing and keeping money abroad and has barely paid any taxes over the last 5 years; during this same time period, profits were $28 billion. One member of the board feels that it is un-American to use various accounting strategies in order to avoid paying taxes. Others feel that these are legal loopholes and corporations have a fiduciary responsibility to minimize taxes. One board member quoted what the CEO of Exxon once said: “I’m not a U.S. company and I don’t make decisions based on what’s good for the U.S.” Should the company should continue or discontinue using accounting strategies to avoid paying income tax? Identify at least 3 courses of actions or alternatives.

1 What is the ethical dilemma or issue?

2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

 

 

Ethical Scenario # 12

(12) You are CEO of a small company that manufactures sophisticated drones. Your company’s drones are used for non-military purposes such as fighting wildfires, monitoring borders, aerial photography, and law enforcement (finding criminals). You have just received a huge order worth millions of dollars from a firm located in a country ruled by a vicious dictator. This dictator has been known to suppress human rights and has been waging a war against a group fighting for democracy. In the past, he has even used chlorine gas against his own people. The company assures you that the drones will not be used for military purposes. You suspect that the company is a front for the government and may modify the drones as weapons so that they can be used to target freedom fighters and terrorize civilians throughout the country. Should the company should sell or not sell the vicious dictator the drones? Identify at least 3 courses of actions or alternatives.

1 What is the ethical dilemma or issue?

2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3 What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4 What is your rationale for your recommendations? In other words, why do you recommend this course of action?

Walmart is the largest retailer in the US (and other parts of the world) employing 1.2 million in the USA. In February 2015 Doug McMillon announced a series of employment changes, among other things raising minimum starting pay to $9/hr. with plans to further increase it to $10.hr. within one year.

http://cdn.corporate.walmart.com/a1/0e/6fec066e4cf48b9ec4b9f09bcd67/associate-opportunity-fact-sheet.2.pdf

 

He also announced increases in employee benefits (e.g. healthcare, 401k plan, educational support, etc.) and career development and promotion opportunities, etc.

http://cdn.corporate.walmart.com/a1/0e/6fec066e4cf48b9ec4b9f09bcd67/associate-opportunity-fact-sheet.2.pdf

 

Of course, these changes increased their costs substantially, and information on these (and future) cost increases was included in the announcements (or could be estimated by external analysts). Since January, Walmart’s stock price has declined substantially (approximately 30% by mid-September. When WMT announced their quarterly results, documenting their increased costs, the stock price fell more than 13% in just a few days! Note that these declines in the market value of Walmart’s stock are predominantly (if not completely) due to its Human Resource practices!

 

 

 

1)   How (Price, Quantity, Customization, Availability) does Walmart compete?

2)   Who are Walmart’s competition, and what changes have occurred in the past several years?

3)   Why did Mr. McMillon (His HR head, the Board, etc.) make such broad changes in Walmart’s employment practices?

4)   Why was the Stock Market’s reaction so negative?

5)   Do you believe Walmart’s employment strategy will produce positive results?

6)   When do you estimate those results will be recognized by investors?

 

Can you have these done for me in 2 hours?? 200 words each…Please let me know asap!  Thanks

 

1)Prince George’s County Maryland Fire Department (PGFD) study determined�the�motives that are most often given by arrested and incarcerated arsonists.� List and briefly explain your thoughts on each motive given.� Which do you think is the most dangerous motive?� Why?

 

 

2)Comparisons of fire prevention programs in effect on this continent with those in other parts of the world reveal that there are probably as many differences as there are similarities.�What is the explanation for the differences and similarities?�What lessons can be learned from these comparisons to improve our fire prevention efforts?

• Address the following in 1,000–1,250 words:
  • Explain the similarities and differences between liquid-blood collection and dried/moist-blood collection.
    • What protective health measures must be taken? Why?
    • What techniques and processes must be followed? Explain.
    • How might evidence contamination occur? Explain.
    • How do forensic scientists collect data from the samples? Explain.
    • How would you package the samples? Explain.
  • What information would you have to supply in the documentation of blood evidence? Be specific, and explain why.
• Be sure to reference all sources using APA style.

Assume you are going to start a simple e-business from scratch, using no existing equipment or materials. (Please discuss a startup business of a clothing boutique).  Briefly describe the business, and then do a rough calculation of startup costs, following the list provided in

 

 

Section 4.1.1.Not every business has the same startup expenses. The following (listed alphabetically) includes some of the costs to build into a startup budget:

 

•Accounting, consulting, and legal

 

•Advertising, marketing, and public relations

 

•Business plan

 

•Business travel

 

•Communications (including telephone and cellular service)

 

•Computer equipment and software

 

•Feasibility study

 

•Insurance

 

•Interest on loans

 

•Internet Service Provider (ISP) and Web site hosting fees

 

•Inventory

 

•Labor (employees and contractors)

 

•Market study

 

•Merchant account fees

 

•Office furniture, equipment (such as copy and fax machines), and supplies

 

•Order processing/shipping

 

•Phone line (toll-free number, where applicable)

 

•Printing and design for marketing materials, business cards, stationery

 

•Rent and utilities (such as electricity, heat, water, and sewer)

 

•Taxes

 

•Web site design and maintenance (Holden 99-100)

 

Holden, Greg. Wiley Pathways E-Business. Wiley, 03/2008. VitalBook file.

 

The citation provided is a guideline. Please check each citation for accuracy before use.

 

 

 

 

Research costs that is realistic for the area in which you live. Be generous in your estimates and avoid cutting corners on any expenses.

Publicly held e-commerce companies (Yahoo.com, for example) must publish financial statements with their annual reports, which are available online. Access a recent annual report for one of these companies and review the balance sheet. List which company and record amounts for the following: current assets, total assets, current liability, total liability, and owner’s equity. Prove that the balance sheet balances by applying the appropriate equation which can be found in our text. (BTW it is not necessary to copy the entire financial statements of your selected company into your paper, just use the requested data elements – current assets etc.– to prove the balance sheets are in fact in balance)

Response should be no less than 2-3 pages (not counting the cover page and references page), supported with credible references and submitted in a APA format.

You must submit your assignment as a Word doc attachment on the Assignments tab for the week.  Assignments submitted via email or the Messages tab will not be accepted.

Midterm Paper:  Compare and contrast Thomas Jefferson’s Declaration of Independence with Thomas Paine’s pamphlet “Common Sense.” Which had the greater effect on revolutionary America? Are these documents still effective today?

Specifications:

• 3-4 pages; paper must include a thesis statement.
• Use specific examples to support your argument and cite all sources carefully.
• This is not a summary of the two primary source documents, but an analysis of their similarities, differences, and effectiveness. Make sure to show thought and analysis throughout the paper.

You work for a marketing department in a hospital within a suburban location of a large metropolitan area. Though it neighbors million-dollar homes, the hospital’s mission includes providing care to underserved and indigent populations in the area.

A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations.)

The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, 7 days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.

1. Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.
2. What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
3. Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.