Author: chris

Using Marketing Channels and Price to Create Value for Customers

Learning Outcomes

1. Marketing Channels.  Student can outline a multi-channel distribution system
2. Marketing channel strategy.  Student can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity.
3. Value chain.  Student can discuss how each channel in the product or service offering adds value to the customer.
4. Pricing strategy.  Student can analyze a current pricing strategy and make recommendations for modifications.

Directions

• This assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering.  You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.

• Prepare your assignment beginning with a title page to include your name, your product or service name, and the name of your target market.  Then answer each of the following four questions in order numbering each of your responses.  There is no need to repeat the question.

1. 1. Marketing channels.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.  Refer to Figure 6.2 for some ideas.  Most product and service offerings will have more than one channel, so your system should include at least two, for example (1)  a direct channel for internet sales:  manufacturer –> customer; and  (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why.  Would this channel strategy change as a result of your new target market?  Why or why not?
   2. Marketing channel strategy.  Why type of distribution intensity strategy does your product or service currently use?  How do you know this?  Would this distribution intensity strategy change for your new target market? Why or why not?
   3. Value chain.  Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
   4. Pricing strategy.  Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use.  Would you recommend any changes for your new target market?  If so, how would you change it and why?

Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:

• Prepare as a word processed document (such as Microsoft Word).

• Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.

• Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.

• Use a simple 12-point font such as Times New Roman.  Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.

 

Learning Outcomes

1. Integrated Marketing Communications.  Student understands how integrated marketing communications adds value for customers.
2. Marketing communications objectives.  Student can develop marketing communications objectives using the AIDA framework.
3. Promotion mix.  Student can select the appropriate promotion tool to be used for different marketing communications objectives.
4. Media strategy.  Student can design a simple message and media plan for a product or service offering.

Directions

• This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected.   Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.

• The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design.  A good one is:  http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf

• Prepare your assignment beginning with a title page to include your name, your product or service, and your target market.  Then answer each of the following four questions in order number them before your response.  There is no need to repeat the question.

1. 1. Integrated Marketing Communications.  Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
   2. Marketing communications objectives.  Write at least three marketing communications objectives using the AIDA framework discussed in the course content.
   3. Promotion mix.  For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.   One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
   4. Media strategy.  Discuss at least two of your media choices that you believe will best reach your target market with your advertising.  Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market.  Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers.  If using social media, discuss which social media and how they will be used to accomplish which objective.

• Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:

• Prepare as a word processed document (such as Microsoft Word).

• Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.

• Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.

• Use a simple 12-point font such as Times New Roman.  Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.

• If the writing assignment requires external research, be sure to use footnotes and include a bibliography.  You may use MLA or APA style, or any other college-level style guide.

HBS Case: Japan’s Automakers Face Endaka *

Questions: 

1. What happened to Japan’s Big Four Automakers in 1985, and then again in 1994-1995? Why did these changes occur?

2. Hoe well did the Japanese firms respond to the changes of 1985? What will they have to do differently in 1995?

3. What lessons, if any, can other firms take from the response of Japan’s automakers to endaka?

Briefly discuss the concept of mode, mean, median. What is it? How is it calculated? When would we use each one?

Following are the resting pulses of subjects, reported in beats per minute. Calculate the mean resting pulse, rounded to the nearest beat. Be sure to show your work.

60 53 58 48 56 50 62 51 52

A hospital kept track of the birth weights of babies measured in grams. The results are shown below.

2824 2973 3015 3025 3041 3102 3189

Find the median birth weight in grams. Provide an interpretation of your results.

Last year, ten former employees of a company passed away. Their ages at death are listed below.

79 75 72 55 66 80 77 79 68 70

Find the Mode. Provide an interpretation of your results.

Case Assignment Expectations

Use the information in the modular background readings as well as resources you find through ProQuest or other online sources. Please be sure to cite all sources and provide a reference list at the end of the paper. Submit the paper as a Word document through the link provided for the assignment.

Length: 2–3 pages typed and double-spaced.

Assignment Overview

Suppose that a 2012 National Health Interview Survey gives the number of adults in the United States which gives the number of adults in the United States (reported in thousands) classified by their age group, and whether or not respondents have ever been tested for HIV. Here are the data:

Age Group	Tested	Never Tested
18–44 years	50,080	56,405
45–64 years	23,768	48,537
65–74 years	2,694	15,162
75 years and older	1,247	14,663
Total	77,789	134,767

Case Assignment

1. Discuss probability. What is its history? What is the theory of probability? How is it calculated? What are the advantages and disadvantages of using this technique?
2. Identify and discuss the two major categories of probability interpretations, whose adherents possess conflicting views about the fundamental nature of probability.
3. Based on this survey, what is the probability that a randomly selected American adult has never been tested? Show your work. Hint: using the data in the two total rows, this would be calculated as p (NT) /( p (NT) + p (T)), where p is probability.
4. What proportion of 18- to 44-year-old Americans have never been tested for HIV? Hint: using the values in the 18–44 cells, this would be calculated as p (NT) / ( p (NT) + p (T)), where p is probability. Show your work.

Assignment Expectations

Use the information in the modular background readings as well as resources you find through ProQuest or other online sources. Please be sure to cite all sources and provide a reference list at the end of the paper. Submit the paper as a Word document through the link provided for the assignment.

Length: 2–3 pages typed and double-spaced.

The audience is the same as before: a friend who doesn’t know any philosophy. Make sure to clearly explain key terms; give examples wherever possible; offer textual support for your interpretive claims; acknowledge your sources; and consider reasonable objections to your critical claims. The recommended structure is the same as before, except that you must include a thesis statement at the beginning of your paper. Ask your TA what a thesis statement is. 1. Write 4 pages that addresses one of the topics below well.

 

TOPIC A Briefly explain what Glaucon’s challenge is to Socrates at the start of Book II of the Republic, and then briefly explain how Socrates’s analogy with bodily health at the end of Book IV of the Republic is supposed to respond to that challenge. Is the response a good one? Why or why not?

 

TOPIC B Explain Callicles’s view of what’s good and admirable in a human life. Is his view the right one? Why or why not?

 

TOPIC C Explain Aristotle’s “function argument” from Book I of the Nicomachean Ethics. Is the argument a good one? Why or why not?

 

TOPIC D Explain why the Dalai Lama thinks that universal compassion is a necessary condition for real happiness for human beings. Is the Dalai Lama right about this? Why or why not?

 

TOPIC E Explain Mill’s criterion for one kind of pleasure being qualitatively superior to another kind. Is Mill right that pleasures of the intellect are qualitatively superior to the kinds of pleasure that a pig could enjoy? Why or why not?

 

TOPIC F Is pleasure the only intrinsic good? Why or why not? (In writing on this

Explain how HIM Practice will be transformed with the EHR.  Course outcome assessed/addressed in this Assignment:  GEL-1.1: Demonstrate college-level communication through the composition of original materials in Standard American English.  View an introduction to the Assignment. Be sure to adjust your audio settings.  Instructions  Compose a 4 to 5 page paper that focuses on how the changes occurring in healthcare will affect the HIM professional’s career. The paper should address the topics studied throughout the term. During each Seminar the instructor will discuss how the unit topic applies to the RHIA exam and to your HIM career today and in the future. A number of AHIMA practice briefs and articles assigned throughout the term discuss the skills required today and in the future for an HIM professional to address changes such as the use of the personal health record, e-health, open source architecture, virtual doctors, and health information exchanges. Your textbook provides information about the changes occurring in healthcare.  This Assignment should follow the conventions of Standard American English (correct grammar, punctuation, etc.). Your writing should be well ordered, logical and unified, as well as original and insightful. Your sources should be cited according to APA formatting. The insights included should demonstrate an understanding of how the health informatics skills described in the AHIMA practice briefs and articles relate to the changes in healthcare discussed in your textbook.

Course outcome assessed/addressed in this Assignment:

GEL-1.1: Demonstrate college-level communication through the composition of original materials in Standard American English.

View an introduction to the Assignment. Be sure to adjust your audio settings.

Instructions

Compose a 4 to 5 page paper that focuses on how the changes occurring in healthcare will affect the HIM professional’s career. The paper should address the topics studied throughout the term. During each Seminar the instructor will discuss how the unit topic applies to the RHIA exam and to your HIM career today and in the future. A number of AHIMA practice briefs and articles assigned throughout the term discuss the skills required today and in the future for an HIM professional to address changes such as the use of the personal health record, e-health, open source architecture, virtual doctors, and health information exchanges. Your textbook provides information about the changes occurring in healthcare.

This Assignment should follow the conventions of Standard American English (correct grammar, punctuation, etc.). Your writing should be well ordered, logical and unified, as well as original and insightful. Your sources should be cited according to APA formatting. The insights included should demonstrate an understanding of how the health informatics skills described in the AHIMA practice briefs and articles relate to the changes in healthcare discussed in your textbook.

Unit outcomes addressed in this Assignment:

Course outcome assessed/addressed in this Assignment:

HS420-5: Critique the informatics systems life cycle.

View an introduction to the Assignment. Be sure to adjust your audio settings.

Instructions

Create a Systems Development Life Cycle (SDLC) checklist that provides three to five basic questions about records management and recordkeeping for each phase (systems analysis, design, implementation, evaluation, and maintenance) of the SDLC process. Once you have completed your checklist questions, write a critique of the SDLC by evaluating each phase to determine that the records management and recordkeeping requirements are identified appropriately for each phase.

Requirements

Your checklist must have at least 15 questions that cover all SDLC phases (systems analysis, design, implementation, evaluation, and maintenance), and your critique of the SDLC should be 2–3 pages in length.

Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written assignments.

View the Assignment directions.

 

1. Be a Congressman/woman for this Journal assignment
2. Go tohttp://www.centeroncongress.org/

   2. Click on Learn About Congress at the top menu bar.

3. Click onInteract with e-learning modules and online activities.
4. Click onHow a Member Decides to Vote

   5. Click on the image, and follow the instruction provided on the page. It’ll take 20- 30minutes to complete all aspects of the exercise.

5. Voting Preference:  Journal Topic

The first half, describe your experience from part A.

The second half, assume you are a member of Congress and now must cast the deciding vote on a very controversial issue. If you knew that your personal position was contrary to that held by the majority of the people in your district you represent, would you vote in accord with your beliefs or in the interest of the people? Why or why not? Will your action be constitutional? Explain.