It\’s a 4000 words report to analysis the attrition rate of Falaise Fitness Centre in Hastings and suggest methods to attract more people to join the membership.
Need to fulfill the following learning outcomes:
-To identify and evaluate the factors that lead to attrition in Falaise (Background of Freedom Leisure and Falaise Fitness Centre, list and evaluate some reasons that leads to attrition,( can use others gyms as reference))
-To verify+evaluate the marketing strategies to remain GYM membership (can use other gyms\’ strategies as references)
-To recommend and suggest methods to decrease the loss of members/membership at Falaise Gym (3-4 feasible methods, can be related to the strategies that mentioned in LO2)
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