the link is attached for the company that you will write about
also there are 2 attachment for this paper
http://www.goldwaterseafoods.com/index2.html
Assignment #1 –Communication Marketing Analysis (10 points). The goal of this first assignment is for you to understand the product you will be working with throughout the remainder of this course. You will perform a Communication Marketing Analysis on your product.
Your Communication Marketing Analysis should include a description of your product, a detailed description of your target market, competitor analysis (listing and describing 3 main competitors), and opportunities (gaps) in the market. You should include a one page SWOT analysis as an appendix. This assignment should be between 6-8 pages double spaced.
1) What promotional opportunities exist for your company?
2) Who is your target market? Why is this market appropriate?
Rubrics:
Product described – 1
Competitors – 1
Opportunities –3
Target Market – 3
Grammar/Spelling/Overall Structure – 2
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