Author: chris

The new service or product for example: Healthcare system or transportation system like underground metro or any new product thats ready to go to market.

 

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

• Describe the new product or service.
• Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

• Marketing objectives include goals for sales, profits, market share (as examples)
• Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

• State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
• Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
4. Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

CONCLUSION

REFERENCES

I decided to choose Three leaders CEO s in the Beverage companies (Soft drinks) to my project, The first one the CEO of Coca-Cola Mr. Muhtar Kent, Second one the CEO of Pepsico Ms. Indra Nooyi and the Third one the CEO of Dr Pepper Snapple Group Mr. Larry Young.

 

You have been encouraged by a colleague to write a brief article about “CEOs and presidents” for a management journal. You have decided to compare the leadership styles of three leaders. Using the Library, the Internet, and your course materials, write a 4-5 page document via Word that elaborates on the following:

In your article, provide the following:

• An introduction to the concept of influence processes
• A summary of the various types of influence processes and the factors that can affect them
• An analysis of the processes used by the three leaders. Identify the processes that the leaders and top management team (TMT) are using to impact the organization. Use the table below to organize your answers (you can copy the table from this browser window and paste it into your Word document). Please enter into each cell in the table how that leader is using that particular influence method (if applicable).

Influence Method	Leader 1	Leader 2	Leader 3
Direct decisions
Allocation of resources
Reward system
Selection and promotion of other leaders
Role modeling

Use the Library or other Web resources to support your argument. Be sure to cite your sources using APA Style 6th edition guidelines.

The Shoe Store Incident

You are the regional manager of a shoe store chain, which is one of many located in the metro area. Bob, a manager, works at a mall location. One day, Bob calls you with the following situation:

About an hour ago, the store’s best customer, Imelda, walked in and asked Bob if an employee could help her get the proper fitting for her shoes. Bob explained that Tom, a sales employee, would be happy to help her.

Imelda, however, said she would prefer to work with a female employee, and that if a female employee helped her, she would probably buy five pairs of shoes.

Bob explained to you that Mary, another sales employee, was working the back room. Each day, two employees work in the store: one working the front, and one working the back. They rotate on a daily basis because the person working the front gets the commissions for the day. This is company policy, and neither Bob nor you have the flexibility to change that policy—so there is no chance to split the commission. Today is Tom’s day to earn commission.

Bob asks you what he should do. Should Bob swap Tom and Mary so that the store gets the benefit of Imelda’s purchases, or should he stand firm that only Tom is available to sell her shoes?

In a 1400-word analysis, discuss what legal and ethical issues arise in this case, and what legal and ethical principles guide this decision? What choice would you make and why?

Research the following health care regulations and select one regulation to focus on for the written assignment:

• Patient Protection and Affordable Care Act of 2010
• HIPAA Privacy Rule
• HITECH Act
• Occupational Safety and Health Act of 1970
• False Claims Act
• Anti-Kickback Statute
• Stark Law (Physician Self-Referral Law)
• Human Subject Research

Write a 700- to 1,050-word paper that summarizes your health care regulation selection. Include the following:

• Identify selected health care regulation.
• Describe the reason for your selection.
• Identify 5 key points from your research.

Format your assignment according to APA guidelines.

Cite 2 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.

Written Reflection 3

Summarize the understanding of God, of creation, and of humanity for both Judaism and Islam and then compare the two traditions.  Such questions to be addressed in the summaries of each tradition are: Who/What is God?  What is humanity?  How should humanity relate to God and to each other?

Part 1: Summarize the understanding of God, humanity, and creation in Islam.  You should use evidence from at least two of the following: the Overview of Islam, the Creation accounts from the Qur’an, and Siddiqui’s article “Being Human”.

Part 2: Summarize the understanding of God, humanity, and creation in Judaism.  You should use evidence from at least two of the following: the Overview of Judaism, Genesis 1-3 (be sure to cite the Book, Chapter, and verse(s) you use), and Ochs’ article “Do We Worship the Same God?”

Part 3: Identify similarities and differences between the two accounts.  Can this comparison help to answer questions like the ones Ochs asks in his article?

 

Responses should be around 2 pages long, written in essay format, typed in 12 point Times New Roman font, be single spaced, and should have your name on it.  Remember to cite the page numbers used to answer each question!

Current Issues in the Behavioral Healthcare System

In the course project assignments of the past four weeks, you have written on various topics dealing with trends and issues in the behavioral healthcare system. Those weekly project assignments can be used as references for writing your final research paper.

In addition, read and incorporate the following articles from the EBSCO host database into your paper:

• Deakin, A. (2004, November). Finding your organization’s hidden        treasure. Behavioral Health Management, 24(6), 27-29.
• Droppa, D., & Luczak, R. (2004, January). Collaboration, technology,

  and outcomes—A recipe to improve service delivery.

  Behavioral Health Management, 24(1), 41-44.

To complete the research paper, you will need to include an introduction and conclusion section as well as a title page and reference section. The title of the research paper will be the Current Issues in the Behavioral Healthcare System.

Your final paper is due for submission. The paper should adhere to the following guidelines:

• The length of the paper should be eight to ten double-spaced pages (not including the title and reference pages).
• The main sections should have a:
  • Title page
  • Introduction
  • Body of the paper (with subheadings)
  • Conclusion
  • Reference page(s)
• The paper must use the APA format for citing sources and references.

Your final paper introduction (one page) should include the following points:

• An overview of the research paper
• The purpose or objective of the research paper

The body of the paper (five pages) should address each of the following topics using information learned in the course, in combination with outside references:

• Based on your previous assignments and review of the literature, what are some of the major issues faced by today’s behavioral healthcare system? How have the current and future trends that are evolving in the industry addressed some of those issues?
• Do you think there is a difference between the changing trends taking place in the private sector and that of public behavioral healthcare inpatient facilities? Based on your understanding about behavioral health services and the populations being served by them, do you agree that both private and public organizations are able to provide the necessary clinical services? Provide a rationale in support of your response.
• In behavioral healthcare, outcomes are the established norm for measuring the success or lack of services. What are some of the major challenges in collecting the data needed to support and report behavioral health outcomes? Provide a rationale for your response.
• Quality of care and services is an important part of an outcome-based strategy. The objective behind maintaining and improving quality is to provide competent and efficient services to consumers. In your opinion, do the current regulatory and accreditation standards for the behavioral health industry help to meet that objective? How?

Your conclusion (one pages) should include the following points:

• What conclusions can you draw from your research that would demonstrate the role played by behavioral health in the healthcare industry?
• What changes would you like to bring to today’s behavioral healthcare system in order to resolve the current issues identified?
• Based on your literature review, if you were asked to conduct a formal research project on any of the topics discussed in the research paper, what would your choice be and why?

	ReflectGenre, a category of artistic production characterized by similarities in composition and style, is a term used to discuss literature, music, art, and film. It is particularly useful in critical applications because it distinguishes a work within a context of similar works. In film, we are familiar with certain broad genre categories such as horror, science-fiction, romance, and drama. Understanding genre helps provide the viewer with certain expectations about film. For instance, the film The Conjuring trailer (Version 2) is of the horror genre and thus can be discussed in context with other horror films. More specifically, it is of the sub-genre, supernatural horror, so it can be discussed in context with, say, The Exorcist trailer. Making this distinction enables the audience to situate their reaction within a particular framework.
	In this discussion Identify a film and classify it according to its genre (or sub-genre). Include a link(s) to a trailer or scene(s) from the film. You may choose to continue with a film you have already discussed. Discuss the conventions that are typical in films of that genre (or sub-genre). Explain how this specific film meets the expectations of its genre. Include the name or partial name of the film you identified in the “Subject” line of your discussion. Your initial post should be at least 200 words in length. Support your claims with examples from the required mater

Graduate School Level Research Paper

 

-APA format is required with in text citations and a reference page.

 

-5 full pages in length, no more no less.

Topic: Non-Western Indigenous Methods of Healing: Implications for Counseling and Therapy

These  four topics MUST be addressed in the paper in FOUR SEPERATE SECTIONS:

1. Write about how your assigned group’s cultural background contributes to their worldview and chapter/group cultural norms.

2. Write about within-group differences of your assigned chapter/group.

3. Write about the impact of oppressionon members of the assigned (marginalized) chapter/group.

4. Write about the cultural counter transference or bias (including internalized positve and negative stereotypes) that a counselor may exhibit toward group members who are the focus of your chapter/group.

Please use the following textbook and chapter as a reference. If you cannot find or access the book let me know so that I can scan the pages to you.

Derald Wing Sue & Davd Sue. (2012). Counseling the Culturally Diverse: Theory and Practice (6th ed.) ISBN 9781118022023.

Chapter 10: Non-Western Indigenous Methods of Healing: Implications for Counseling and Therapy

 

 

 

Sales at Syntec Corporation

In order to complete this assignment, refer to the Case Study titled “Sales at Syntec Corporation” found in Chapter 8 of your Reeves textbook.

Based on the Case Study, write a four to five (4-5) page paper in which you:

1. Compose a sexual harassment policy for Syntec Corporation that would address harassment issues for all employees. Next, select three (3) elements of this policy that you believe would have the greatest impact at Syntec Corporation. Justify your response.
2. Give your opinion as to whether or not you believe that men and women should have equal treatment in sexual harassment issues. Defend your answer with two (2) examples that support your rationale.
3. Suggest four (4) ways that businesses can balance the need for increased productivity with the needs and concerns of the employees. Support your rationale.
4. Evaluate the significance of the way Megan handled Mark’s actions. Next, propose three (3) alternative methods Megan could utilize when dealing with an employee’s actions. Justify your response.
5. Given your personality, hypothesize three (3) ways that you would handle the situation depicted in the case study if you were Mark. Provide support for your methodologies.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Explain the present realities of women leadership roles.
• Explain the law and gender in business.
• Analyze the manager’s role in developing women leaders.
• Use technology and information resources to research issues in women leadership.
• Write clearly and concisely about women in leadership using proper writing mechanics.

Prior to completing this discussion question, review Chapters 9 and 10 in American Government and the following articles: “How Voter ID Laws Are Being Used to Disenfranchise Minorities and the Poor,” “Fraught with Fraud,” and “Proof at the Polls.”

Reflect: The U.S. has one of the lowest voter turnout rates among modern democratic political systems. One study ranks the U.S. 120th on a list of 169 nations compared on voter turnout (Pintor, Gratschew, & Sullivan, 2002). During the last decade, many initiatives have been undertaken to increase voter participation, yet concerns about the possibility of election fraud have also increased. Additionally, some political interests feel threatened by the increase in turnout among some traditionally low-turnout ethnic minorities. Several states have recently passed legislation imposing new registration and identification requirements. This has sparked debate about whether these are tactics intended to suppress turnout or to prevent fraud.

Write: In your initial post, summarize recent developments in several states enacting voter ID laws. Analyze and describe the pros and cons on both sides of the debate about these laws. Is voter fraud a major problem for our democracy or are some groups trying to make it harder for some segments of society to vote? Draw your own conclusion about the debate over voter ID laws. Justify your conclusions with facts and persuasive reasoning.

Fully respond to all parts of the question and write your response in your own words. Your initial post must be 200 to 250 words. Support your position with APA citations from two or more of the assigned resources required for this discussion. Please be sure that you demonstrate understanding of these resources, integrate them into your argument, and cite them properly.