Author: chris

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Write a 350- to 500-word (1- to 1 1/2-page) paper about motivation in which you do the following:

Summarize the commercial.
Describe the motivation(s) being targeted in the ad. Also consider which motivations aren’t being targeted.
Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.

Note. Be sure to properly cite any resources you use.

What is an important challenge facing the financial management of organizations today, and how would you go about addressing it? Explain.

MUST BE 300 words.

Must include references

Suppose you need $1 million dollars to start your Dream Business. Research ways to get the money for such a business. Compare two (2) sources of financing you might obtain. (e.g., Small Business Administration (SBA), private investors, private loans, personal assets, and / or personal credit cards.) Identify the risks and benefits of your two (2) choices.

Discuss with your learning team some of the wireless technologies you have used for work or personal purposes. Has wireless technology improved your quality of life or your work environment? Why or why not? What motivates you to use wireless technology at work or home?

Resources: Week 3 Learning Team Collaborative Discussion

Research a current article on the use of wireless technologies in the workplace.

Write a 350- to 700-word summary of your selected article on wireless technology. Be sure to also include the following:

• Has wireless technology improved your quality of life or your work environment?  Why or why not?
• What motivates you to use wireless technology at work or home?

Format your paper consistent with APA guidelines.

Save this document as Lastname_Wireless_W3.doc

Click the Assignment Files tab to submit your assignment.

ASSIGNMENT TWO

Create an 8- to 12-slide Microsoft® PowerPoint® presentation, including detailed speaker notes, in which you discuss your personal brand and future story. Include the following in the presentation: 

• A biographical description of who you are (e.g. your family, where you grew up, etc.)
• A description of your future story (e.g. your future accomplishments, future life, etc.)
• A description of your dreams, goals, and where you see yourself in 5 years
• An explanation of how technology might help you reach your goals
• An explanation of the influence of social networking on your personal and professional life
• Include images, bullet points, a theme of your choice, and speaker notes.

Save this project as Lastname_MyStory_W4.ppt

Click the Assignment Files tab to submit your assignment.

THINGS YOU NEED TO KNOW FOR THIS ASSIGNMENT…. I HAVE 3 SISTERS,,,I COME FROM A BIG LOVING FAMILY…I GREW UP IN HOUSTON, TX…IN Y FUTURE I SEE MYSELF GRADUATING FROM COLLEGE AND IN 5 YEARS I SEE MY SELF OWNING MY OWN BUSINESS. SPEAKER NOTES A MUST

ASSIGNMENT THREE

Imagine you are looking for a position in your future career. You know it is important to have your personal brand on social media.  Career Services discusses the use of social media sites such as LinkedIn™ to create your personal brand and market your skills and education.

You analyze the use of social media sites like LinkedIn™ to create your personal brand.

Create a 12- to 16-slide Microsoft^® PowerPoint^® including detailed speaker notes in which you translate the critical details of your future story into a Personal Brand Plan that you will present to a future employer. First define who you are, what you do, and what your strengths are. Are you the first person people turn to when they need a deadline met? Can you fix a line of software code in your sleep? Are you trustworthy and discreet? Are you cool under pressure? It’s more than just making a laundry list; you brand yourself when you livethose values. If you’re the best computer programmer, admin assistant, or marketing guru in your network and everyone knows it, employers will start flocking to you instead of the other way around. Include the following in your presentation:

• Your name, email address, and a picture
• Your education (remember this is AFTER graduation)
• Software skills
• Who you serve
• What you do
• What your strengths are

Save this project as Lastname_Brand_W5.ppt

Click the Assignment Files tab to submit your assignment.

FOR THE NAME AND EMAIL JUST PUT NAME AND EMAIL…I WILL GO BACK AND FILL THE REST OF THE INFO IN AND PUT MY PICTURE THERE…REMEMBER I WILL BE GRADUATING WITH A BACHELORS IN BUSINESS….THE REST JUST  MAKE UP AS YOU GO….MUST HAVE SPEAKER NOTES

ASSIGNMENT FOUR

Resources: Week 5 Learning Team Collaborative Discussion

Research an example of a new or emerging technology.

Write a 350- to 700-word paper in which you discuss the uses of emerging technology in your professional life. In this paper be sure to:

• Identify an example of new technology.
• Explain how it might be applied in the work environment.
• Discuss the potential benefits of adding this new technology.
• Discuss the potential drawbacks of adding this new technology.

Format your paper consistent with APA guidelines.

Save as Lastname_Technology_W5.doc

Click the Assignment Files tab to submit your assignment.

Assignment 2: Discussion—Crafting a Strategy to Fit the Business

The Web site Amazon.com once aimed to be the world’s largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).

Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazon’s most recent annual report and peruse its main sections.

Based on your analysis of the report, respond to the following:

• How has the company’s strategy changed from the original generic strategy that was applied?
• How would you describe the central elements of Amazon’s strategy?
• In your opinion, what elements are involved in implementing the following business strategies?
  • A low-cost provider strategy
  • Differentiation
  • Diversification

Assignment 3: Market Position Analysis

Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.

In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

Part I: Interview

To gain an understanding of your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

Use the interview to solicit the manager’s perception of his or her business unit’s product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

Part II: Analysis

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

Make sure to include the following points in your analysis:

• Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
• Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.
• Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
• Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
• Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
• Assess the long-term sustainability of the source of differentiation and competitive advantage.

Include appropriate information from the interview in support of your answer.

Part III: Matrix

In comparing your product/service to that of the competition, construct a simple matrix in the following way:

• List the key customer wants or needs on the left-hand vertical axis.
• List the competing products on the top horizontal axis, starting with your product/service on the left.
• For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0–2.
  • 0 = need not met
  • 1 = need partially met
  • 2 = need fully met

Watch short videos on poverty in class:

1. Poverty in America Land of the Free, Home of the Broke CBS News http://www.youtube.com/watch?v=GO5b_FwR5HU
2. PBS News Poverty Rates Surge in American Suburbs: http://www.youtube.com/watch?v=qjsrdcbbPBU
3. Car Sleepers US Middle Class Crises video: http://www.youtube.com/watch?v=ovDiOJ3ofjs; Poverty in America 60 minutes:
4. http://www.youtube.com/watch?v=W8EO_CisY7c
5. *60 Minutes Unemployment Collapse: Hard Times Generation: http://www.youtube.com/watch?v=PR6EHzt0hzw
6. Assign essay #2: Poverty (2-3 pages in MLA format).

Topics:

1. Realistic ways to reduce poverty in the USA (or worldwide).
2. What poverty means to you personally.
3. Why individuals are responsible (or not) for his or her own financial condition.
4. Explain the spiritual components of poverty, if any?
5. Comparison of global perspectives on poverty: Is one country’s poor another country’s rich? Explain.

Note: Many of these topics do not need any research, and you should be able to craft them from your own life experiences, prior knowledge, and the class readings/videos. This essay can also be a personal narrative related to your own, or a relative/friend’s, brush with poverty.

We all have a culture that we learn about through the lifelong process of socialization. Enculturation is the process of acquiring the characteristics of a certain culture. Socialization is the process through which we learn social norms of the culture. Through these processes we internalize social and cultural norms, so that they become a part of our self. The sources of socialization are clear – the family, the church, the school, peers, the media, etc. As a part of a cultural group, we share customs, language, dialects, ideas, faith, and beliefs about our own culture, as well as beliefs about other cultures. Our own culture is a lens through which we view the world. This is only natural, but we must be careful that we do not use our culture as the standard by which we measure up and judge the value of other cultures.

Sometimes, culture is so intertwined with our feelings that there is a fine line between subjectivity and objectivity. As a teacher, you must be aware of your cultural lens – your learned attitudes as well as learned feelings – about the microcultures to which some of your students may belong.

Your cultural lens is made up of attitudes and opinions and feelings. Your attitudes and opinions are essentially judgments that you may pass from your cultural perspective about the rightness or wrongness of things. Attitudes and opinions are explainable. You can intellectually reason and rationally explain why you believe something is right or wrong, moral or immoral, good or bad. Attitudes and opinions are learned in the socialization process, and may even be so strong that are perceived as feelings. Feelings, however, are different. Your feelings emerge quickly and may be harder for you to explain or understand than your attitudes. There may be some attitudes, opinions and feelings you want to change, or you may be completely comfortable as you are. Either way, in a multicultural teaching environment, you must be keenly aware of your culture, and the cultural lens through which you consciously and/or unconsciously view your students.

In this assignment, reflect on your own cultural lens and think critically about your attitudes and feelings about certain microcultures. Your cultural lens is how you view the rest of the world from the vantage point of your own culture. It is your learned and socially shared set of attitudes, opinions and feelings about other microcultures. You will also assess the Educational Impact (positive or negative) of your feelings and attitudes.

Instructions:

Using the list of microcultures below, respond to the following questions for five (5) microcultures that are listed:

1. Indicate your personal feelings. Remember that feelings cannot be right or wrong – they are only feelings. List the first three “feeling words” (not adjectives to describe the microculture) that come to mind. How does it make you feel when you think about that microculture? Do not describe how you think members of that microculture feels or should feel. If you are not sure if a word is a “feeling word,” try it in the sentence, “I feel ______.” For example, you may feel sad or frustrated or angry or empathetic when you think about poor people because…….
2. Indicate your attitudes and opinions about the microculture. Remember, attitudes and opinions are reasoned, intellectual positions. If asked, you could rationally explain and defend (though others may disagree) your position without describing your feelings. If you are not sure if a word is a “thinking word,” try it in the sentence, “I think ________.” For example, you may think that rich people are snobby or shallow or high achievers or intelligent because…….
3. Reflect on where your feelings, attitudes and opinions come from. What are the sources of your cultural lens? What socialization forces in your life contribute to your cultural lens? Church, media, friends, family, personal experiences, personal observations?
4. Reflect on how you think your cultural lens could impact your students. How could your feelings and attitudes about this microculture impact your classroom positively or negatively?
5. Finally, reflect on your comfort level with you own cultural lens, and how it views other microcultures. Do you think that you need to change some aspect of your cultural lens to be an effective teacher? If you think you need to change, indicate the first three things (be specific) that you could do to begin the process of effecting change.

Microculture List – Choose 5 groups of which you are not a member.

• Rich people
• Poor people
• White people
• Native American people
• Asians
• Persons who participate in the New Age movement (Wicca, Paganism, Earth-based spirituality)
• Homosexual women
• Illegal Immigrants
• Legal immigrants
• Persons residing in the U.S. who do not speak English
• Jews
• Catholics

This assignment should be a minimum of 3-5 d

Discussion Post 4: Classical economists belief that prices and quantities adjust to the changes in the forces of supply and demand and that the economy produces its potential output in the long run.  On the contrary, Keynesian economists believe because of price and wage rigidities the economy’s equilibrium output in the long run may be less than its potential output.  What is price-wage rigidity?  Do you agree with Keynes assessment that wage-price rigidity requires government’s involvement in the markets?  Why?  Why not?

As a basis for your written assignment, you will assume that you are the CEO of your chosen restaurant. Be sure to identify the restaurant you have chosen in your written paper.

Write a two to three (2-3) page paper in which you:

1. Describe key areas of the selected company’s code of conduct that are of significant importance to the business, and explain why.
2. Explain the key steps that the company should take to ensure that employees follow the code of conduct.
3. Suggest three (3) ways in which the restaurant can engage in socially responsive activities in the community within which it operates.
4. Use at least two (2) quality resources. Note: Wikipedia does not qualify as a quality resource.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Discuss the roles of ethics and social responsibilities in business.
• Use technology and information resources to research issues in business.
• Write clearly and concisely about business issues using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the rubric foundher