Describe the company’s strategic goals and how social media can help achieve these goals.

about tis site
https://abudhabievents.ae/en/Pages/default.aspx

Project Description:
Students are to submit a research paper analysing the usage and impact of social media on a company’s image and reputation. The research paper assessment will examine the role social media plays in the success of organisations. After consulting with the teacher, each student will choose an organisation and examine its usage of social media and the impact it has on the vision and business strategies of the organisation. Students are expected to choose organisations that are active in social media in order to be able to analyse the success / failure of their SM strategies in achieving corporate goals.
Students are also expected to compare the usage of social media to traditional media and present an analysis of benefits gained from each type of media.
Students are also expected to demonstrate an ability to use standard SM terminology and show knowledge of available SM techniques and strategies to promote an organisation, enhance its image and reputation, and measure SM effectiveness.
The research paper should demonstrate students’ understanding of the role of social media in supporting corporate strategies.
Rationale:
Social media has been playing a critical role in the success of organisations. An understanding of how SM can be used to help organisations succeed is a significant skill in today’s media and business worlds. This assessment will help students critically analyse this significant aspect of business success in order to apply such skills in their future professional experiences.

Method:
Research Paper: Approximately 2000 words (excluding cover note, honesty statement, contents page, bibliography and appendix)

Papers are expected to include the below:
– Cover page
– Honesty statement
– Contents page
– Introduction
– Company profile
– Social media analysis (this section can vary depending on your choice of organisations)
– Social and traditional media comparison
– Principles of ethics
– Recommendations
– Bibliography (APA list of books, journals, websites used in the paper)
– Appendix (graphs, pictures, videos, film, print material, transcripts used as evidence)

Submission requirements
The front cover must include the title of the research paper, the date, the course code and course name as well as your student name and ID number.

Research and content: Select a company that
strategically uses
social media as a tool
of communication.
Identify and describe
the different types of
social media
platforms used by the
company.
Explain the role of social media in the company’s reputation building.–
Levels of Achievement:
F: Does not meet course requirements 0 (0%) – 5.31 (17.7%)
The company is not active in using social media as a tool of communication. No social media platforms are identified or described. There is no evidence that the student understood the role of social media in reputation building.
D: Minimally meets course requirements 5.4 (18%) – 5.94 (19.8%)
The company is somewhat active in social media, but activity is minimal and is not used properly. The description lacked a clear understanding of the nature of each platform and the way it was used by the company to enhance image and reputation. The explanation lacked a clear understanding of the role of social media in enhancing image and reputation.
C: Satisfactorily meets course requirements 6.03 (20.1%) – 6.84 (22.8%)
Company chosen is active in using social media. Activity is limited and does not provide enough information for analysis. Platforms’ description is clear with some examples explaining how the content is being used to enhance reputation. Explanation of the significant role social media plays in the reputation management of the company is relevant. Explanation lacks examples.
B: Significantly above course requirements 6.93 (23.1%) – 7.74 (25.8%)
Company is strategically active in using a variety of social media platforms to help achieve corporate communication goals. Explanation is clear with relevant examples and illustrations of the way social media content is used to communicate strategic messages. Explanation of the role of social media is clear with relevant examples of how it contributes to reputation building of the company and how it adds value to its corporate communication strategy.
A: Outstanding achievement 7.83 (26.1%) – 9 (30%)
Usage of social media is an integral part of the company’s strategy and a clear factor in business success. Social media strategy is robust and explained thoroughly by using relevant examples from different platforms. Explanation includes comprehensive examples and relevant insights into the company’s usage of social media as a strategic component of business success. Analysis of the role of social media is excellent and provides insights into the company’s future approach to social media usage.

Tactics and tools critical analysis: Identify traditional media techniques used by the company. Compare social and traditional media techniques.–
Levels of Achievement:
F: Does not meet course requirements 0 (0%) – 3.54 (11.8%)
Information collected is irrelevant and superficial. Comparison between traditional and social media is not provided.
D: Minimally meets course requirements 3.6 (12%) – 3.96 (13.2%)
Information collected is partially relevant but remains superficial. Comparison is provided, but lacks relevant analysis.
C: Satisfactorily meets course requirements 4.02 (13.4%) – 4.56 (15.2%)
Information collected is relevant, shows some depth and is examined. Comparison provided offers some relevant analysis, but lacks depth and good understanding of the differences.
B: Significantly above course requirements 4.62 (15.4%) – 5.16 (17.2%)
Information collected is relevant, in-depth, systematically organized and appropriately examined. Comparison is clear and provides clear understanding of the difference between traditional and social media.
A: Outstanding achievement 5.22 (17.4%) – 6 (20%)
Information collected provides insightful analysis to support arguments. Comparison is strong and provides excellent analysis of how the company differentiates between traditional and social media strategy.

Ethics critical analysis: Analyze how a company
employs the principles of
ethics in their social
media strategy.
Identify main principles of ethics in using social media for corporations.–
Levels of Achievement:
F: Does not meet course requirements 0 (0%) – 5.31 (17.7%)
Analysis provided is not relevant to the company’s application of ethics in its social media practice. Main principles of ethics are not identified.
D: Minimally meets course requirements 5.4 (18%) – 5.94 (19.8%)
Analysis of the application of ethical principles is irrelevant and superficial. Principles of ethics are partially identified and analyzed, but some are irrelevant and superficial.
C: Satisfactorily meets course requirements 6.03 (20.1%) – 6.84 (22.8%)
Analysis does not indicate good understanding of the importance of applying ethical principles in the social media practice. Most of the principles of ethics are identified and are relevant, but some are missing.
B: Significantly above course requirements 6.93 (23.1%) – 7.74 (25.8%)
Good understanding of the significance of ethical principles in the social media practice. All of the ethical principles are analyzed and are relevant.
A: Outstanding achievement 7.83 (26.1%) – 9 (30%)
Strong evidence of the critical role ethical principles play in social media success and company’s reputation. All of the ethical principles of social media are analyzed and presented in a systematic and clear way.

Recommendations: Apply skills of evaluation
to current social media
usage. Describe the company’s strategic goals and how social media can help achieve these goals.
Recommend social media strategies.–
Levels of Achievement:
F: Does not meet course requirements 0 (0%) – 3.54 (11.8%)
No evaluation of current practice provided. No strategic goals are described. No recommendations made.
D: Minimally meets course requirements 3.6 (12%) – 3.96 (13.2%)
Social media evaluation provided, but is irrelevant to the company’s goals or weak and does not help the company achieve its strategic goals. Strategic goals are identified, but description is irrelevant. Social media recommendations provided, but they are not relevant to the company’s goals or are weak and do not help the company achieve its strategic goals.
C: Satisfactorily meets course requirements 4.02 (13.4%) – 4.56 (15.2%)
Social media evaluation is well developed and helps the company focus on better achieving its strategic goals. Strategic goals are described, but lack good understanding of how they can be aligned with the social media strategy. Social media recommendations are well developed and help the company focus on better achieving its strategic goals.
B: Significantly above course requirements 4.62 (15.4%) – 5.16 (17.2%)
The social media evaluation provided adds considerable value to the company’s future strategic goals. Description of strategic goals is clear and offers insights into aligning them with social media recommendations. The social media recommendations provided add considerable value to the company’s future strategic goals
A: Outstanding achievement 5.22 (17.4%) – 6 (20%)
Social media evaluation is outstanding and realistic with insights that can support the company’s strategic planning. Excellent analysis of strategic goals and how they are aligned with a strong social media strategy to help the organization build stronger reputation. Social media recommendations are outstanding and realistic with results that can be easily measured and can support the company’s strategic planning.

If the topic allowed you to choose what works to write on, which work or works did you choose and why?Explain.

This essay should be a 600-900 word essay focusing on the assigned readings from the course (Will upload reading). This should be a close reading essay, and should use as evidence primarily passages from the work or reading. At least three work cited entry’s and in text citations are required. Essay should have a self-assessment as the first page, which should answer the following questions:

1- What topic did you decide to respond to and why?
2- If the topic allowed you to choose what works to write on, which work or works did you choose and why?
3- What do you feel are the strengths of your essay?
4- What parts of the essay do you feel are weaknesses or areas that could use more work?
5- Are there any particular parts of the essay on which you would like more feedback?

Be sure to write a thesis-driven essay in response to the topic given. The essay itself should answer this:

Tragedy Across the Mediterranean: Consider “The Tale of Sohrab” from the Shahnameh in comparison to Oedipus Tyrannus readings. Make an argument about whether the two works are more alike or different and why. Focus your thesis on one particular aspect of the two works such as protagonists, themes, central conflicts, or other another element that you see as important.

Explain why an MNC may invest funds in a financial market outside its own country.

The most popular way for international expansion is for a local firm to acquire foreign companies. One of the most benefits for international expansion is global distribution capability that helps expanding the market share.

There are different implications of running a company that is within or outside of the European Union. If you were the head of a firm based in the United States, please answer the following questions, providing the rationale behind your answers:

Would you seek to acquire a company within the European Union or outside of it? Why?
Describe the advantages and disadvantages of the choice you made.
Describe the advantages and disadvantages inherent in the option you did not choose.
Explain why an MNC may invest funds in a financial market outside its own country.
Explain why some financial institutions prefer to provide credit in financial markets outside their own country.
This assignment will be assessed using additional criteria provided here.

Please submit your assignment.

Grading Rubric:

Grading Criteria
Percentage
Deliverable requirements addressed; understanding of material and writer’s message and intent are clear
35%
Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.
20%
Critical thinking: position is well justified; logical flow; examples
20%
Structure: includes introduction and conclusion; proper paragraph format and reads as a polished, academic paper or professional presentation, as appropriate for the required assignment deliverable
10%
Mechanical – no spelling, grammatical or punctuation errors
10%
APA – deliverable is cited properly according to the APA Publication Manual (6th Ed.)
5%

Buncefield Fire Disaster: The Importance of Business Continuity Management In An Organization.Discuss.

The topic of the research proposal is:

Buncefield Fire Disaster: The Importance of Business Continuity Management In An Organization

There is a 1200 word limit (maximum upper limit) for this assignment. Indicative weithings and possible word counts are indicated against each section. These are entirely indicative. Diagrams, tables, and references are not included in this word count.

Section 1 Title of the proposed investigation (2%) n/a for word count

The title of the proposed investigation should be clear, precise and accurate. Normally a short main title outlining the general area of the research should be followed by a subsidiary part of the title that includes more specific information.

Section 2 Key words (1%) n/a for word count

3-5 key-words are needed that identify the content of the proposed research. Ensure that the keywords reflect the conceptual issues and the contextual setting of the proposed study.

Section 3 Aims of the research (7%) about 50 words

Identify the purpose of the research and what questions/issues the research is attempting to address. Research aims need to be stated clearly and in the conventional format. Provide a sequence of statements (normally between 2-5) that provide an overview of what the research is trying to achieve. Conventionally, these statements take the form: ‘To explain…’, ‘To analyse…’, ‘To describe..’ etc.

Section 4 Background (25%) about 300 words

The background section needs to justify the proposal through a brief account of the practical problems and/or theoretical issues that the research will address. The statement should not attempt to provide a literature review, but should attempt to demonstrate the importance of the proposed investigation in relation to specific problems, theories, contexts etc. Refer to facts, reports and authors to signpost the nature of the research and its purpose. Reference to about five seminal pieces related to the topic the research topic should be sufficient at this stage.

Section 5 Research questions or hypotheses (10%) about 50 words

The proposal should specify the exact questions to be investigated. These need to be precise and succinct, and will tend to take the form of hypotheses, testable propositions or statements (normally between 2-5). These should specify exactly what ‘indicators’ are going to be ‘measured’ in order to address the broader issues identified in the Aims and Background sections.

Section 6 Research Design and Data collection (15%) about 350 words

The research strategy and data collection methods must be described briefly and precisely. This should include:
i) Design: a factual description of how the data are to be collected
• what research strategy is to be adopted? (e.g. survey, case study)
• what method(s)? (identify the methods and include technical names where appropriate – e.g. questionnaires ,semi-structured interviews, focus groups etc..)
ii) Data Collection: a factual description of what, when and where the data are to be
collected
• who is to be covered? (the population, sample, cases, examples)
• how many? (precise numbers)
• how and why will they be selected? (Sampling technique or respondent selection criteria. Rationale)
• when? (month and year, duration of research)
• where? (location, situation)

Section 7 Methodology Rationale (15%) about 300 words

This section needs to explain why the proposed methods have been chosen. The strategy and data collection methods need to be discussed and evaluated in terms of i) their suitability for the research questions, ii) their implications for the quality of the data iii) their benefits relative to alternative possible approaches to the investigation. The discussion could focus on issues such as:
• the need for depth or breadth of information required;
• the benefits of using qualitative or quantitative data given the research question(s);
• the implications of using case studies or sampling from a given population;
• the likely quality and validity of the data produced;
• the chances of respondents providing open and honest responses;
• the reliability of the methods (likely to produce the same findings if repeated).

Section 8 Resources and planning (7%) about 50 words

The feasibility of the proposed research needs to be considered in relation to the resources needed to undertake the enquiry. In the context of this assignment this requires that you provide the following:
• A discussion of access to data or respondents. Are you being overly optimistic about your ability to get the information you need?
• an estimate of the total number of researcher hours needed to complete the work (broken down into preparation, data collection, data analysis, and writing up);
• a list of any special costs involved (e.g. travel for data collection);
• a Gantt chart outlining the plan of work for completion of the research.

Section 9 Ethics (8%) about 100 words

The purpose of this section is to show how the proposed research will comply with the spirit and practice of research ethics and be sensitive to the political/legal context within which the research is to be conducted. The discussion of issues, therefore, needs to be applied to the proposed research (rather than consist of a listing of abstract principles). A relevant Code of Ethics needs to be identified and adopted. Issues might also include things like:
• confidentiality and anonymity;
• potential harm to those being researched, and relevant safeguards;
• potential harm to you as a researcher
• informed consent;
• authorization for access to people or data;
• data security.

Section 12 References (5%) n/a for word count

A suitable number of relevant sources need to be cited to support the discussion, and sources need to be referenced properly using the Harvard system. It is vital to include an appropriate number of methodology sources. As guidance, there might be about 5 references linked to the Background section and 5 references linked to the Methodology section.

Assessment criteria

The research proposal will be evaluated according to the following criteria:
• research aims have been clearly stated.
• key-words adequately reflect the content of the proposed research.
• background section shows the value of the research (theory/practice)
• research questions/hypotheses precisely identify the issues to be investigated.
• the research strategy and data collection methods have been described briefly and precisely.
• the strategy and data collection methods have been discussed in terms of their implications and justified with reference to alternative possibilities.
• the proposed investigation appears to be feasible within the given time and resource constraints.
• the proposal shows an awareness of the principles of research ethics and a sensitivity to the political/legal context within which the research is to be conducted.
• a suitable number of relevant sources have been used to support the discussion.
• sources have been cited and referenced properly using the Harvard system.

Evaluate your own team’s and your opponents’ strategies in the Management Abroad simulation game.

1.Appraise any two of your group opponent’s strategies, one because you felt it was particularly effective, one because you felt it was particularly ineffective

2. Provide a brief statement regarding your company’s future and why a potential investor should buy some of your shares

i will upload some information about my company and opponent’s company.

Analyse the two different organisations relative to how they define their operations strategy in different ways.

Task

Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or products (a Good) and the other an intangible product or products (a Service).
For these two organisations, complete a case study analysis that treats the following:
Describe, compare and contrast a primary Customer Benefits Package from each firm.
From both the customer’s and management’s viewpoints, compare and contrast the value chain design and structure for the two organisations. You should include discussion on the advantages and disadvantage of each value chain design?

Analyse the two different organisations relative to how they define their operations strategy in different ways. In doing so you should define each firm’s strategic vision, strategy, and competitive priorities. You should also clearly identify what operations management have to be good at to make the organisation a success?

Explain what factors you considered when writing your questionnaire items and when constructing your questionnaire.

Phase 4: Create the Research Poster

Please create a 24” X 36” poster (A template will be provided). The poster should include the
following elements as needed for your design. a) Topic and Research Question: State your topic and research question. b) Research Design a. Dependent Variable: State your dependent variable and explain how you operationalized it (you are operationalizing the dependent variable in more than
one way). b. Independent Variables: State your independent variables and explain how you operationalized them.
c) Hypothesis:
a. State your hypothesis about the relationship between your dependent variable and only one independent variable. Explain why you believe this hypothesis will be true.
d) Methodology
a. Questionnaire Construction: Explain what factors you considered when writing your questionnaire items and when constructing your questionnaire. Also explain what happened when you pretested the questionnaire and how you changed the questionnaire as a result. b. Reporting of Analysis Methodology- Explain which analysis method you will use and why (t-test, correlation, ANOVA, regression) e) Sampling and Execution: Explain your sampling strategy and how you administered the survey. a. Description of Respondents: Describe the characteristics of your respondents. b. Sampling Frame: How will you find respondents- Are you using a random
sample, convenience sample, snow ball sample, etc?
f) Conclusion/ Future Consideration g) Other Items to be covered in assignment #3
a. Code Book b. Project Survey

Abstract
The purpose of this study is to evaluate the contemporary migrants and refugee crisis in light of whether European and USA should have open border policy toward the asylum seekers or strict border regulation, given the infiltration of terrorist into this countries feigning as migrants. The independent variable of the research would border policies by affected countries where some people are advocating fort stricter border restrictions, while the human rights activist are advocating for open border policies. The dependent variable are the number of refugee gaining entrance to European and USA as a result boarder policies taken. The research is use primary data obtained from questionnaires presented to various participants seeking their opinion on the issue. The data is analyzed using univariate analysis of independent and dependent variables. The research finds out that majority of the people are supports measures of managing the refuges.
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1.0 Introduction
1.1 Background to the study
The escalation of violence in countries such as Syria, Afghanistan, Iraq, Somalia, and Libya has led to the displacement, forced migration and voluntary migration from the biggest group of people since the World War 2. According to UNHCR, almost 60 million have been forcibly displaced by the end of 2014 in the midst of ongoing conflicts in several African and Middle East countries (Castles, 2015). 2015, has seen an upsurge in the migrants and refugees going to Europe through Mediterranean Sea to seek asylum, and high rate of migration has led to death of many migrants following capsizing of their boats in the Mediterranean sea.
1.2 Problem Statement
The escalation in the number of people forcibly displaced from their homes by war or by economic pressure has attracted the global attention, especially with recent terrorist in the France capital city, Paris, has led to a gargantuan political dilemma amongst European and American countries, on whether to implement border restrictions or open up borders for the high number of desperate refuges. This has created the need to have a global policy toward the refuges and forced eviction.
1.3 Research Question
How effective are the cross border restriction policies in helping European and other countries like USA to deal with high rate of human migration and the overall contribution of these policies in escalation of Refugees& Forced migration crisis?

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1.4 Hypothesis
The research is be carried out under the epistemological philosophy that border restrictions by European nations and other countries around the world negatively affects the welfare of the immigrants makes the problem of forced migration and refuges seeking asylum even worse, the opportunity that can be utilized by terrorist groups to recruit new members.
2.0 Methodology
2.1 Sampling Procedure
The random sampling is be employed where the probability is specified that each member of the population has an equal chance of been selected. The respondents in the study is be general population including, but not limited to political science students, tutors, and other members of public. The sample of 30 people is considered statistically sufficient to represent a given population and produce the required results (McNabb, 2014). However, the margin of error of the confidence interval is usually affected by the sample size.
The higher size of sample lowers the margin of error in a sample. This means that if one wants a smaller margin of error in research, it is important to use the large size of sample. However, given the .limitation of time and resources to involve a high number of participants, this research uses a sample of 40 people. This sample meets the statistical threshold of a valid sample and is help to portray the opinion of the general population. The population of this research is the general USA population. Specifically the research is seek to get the opinion of the general population on the effects of cross border policies to the immigration and forced eviction crisis.

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2.2 Data Collection
To collect the data questioners with ten questions touching on various aspects of forced migration nag refugee crisis is be presented. The respondents is be required to give their opinions and answer within a period of two weeks. The questionnaire is have both open ended and closed questions. The importance of integrating this two kinds of questions ids to ensure that the questionnaires captures both the opinion and supported facts about the whole issues, and allows the respondents to give their approval or disapproval of either open or closed border policy as a way of dealing with forced migrants and refuges.
2.3 Data Analysis
Descriptive statistics is be used to analyze the data. The statistics is provide simple summary about the measures and sample. This means that the analysis is involve simply describing what the data shows. Specifically, the university analysis is look at the dispersion, central tendency and distribution of the data.
2.4 Findings
The mean of the respondents is 1.25. This means that there were many males than females that were involved in the research. The standard deviation of the second question was 1.63 indicating that most of the people had similar or close responses, with the mean of 4.23 indicating that most of the people are in support of having strict border policy to enhance management of people. The standard deviation on the question regarding role played by closed border policy to minimize terrorism was 2.02 meaning that the opinions were relatively divergent with many people agree and many disagree, but aggregately many people disagreed with that preposition.
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The fourth question touched on whether they support the move by the European countries to close their countries. The mean of the findings is 1.97 indicating that most of the people who responded to the questions are opposed to the move. They view the move as going against the human rights of the forced migrants. The mean of the question on the policies imposed by the European countries is 1.69. This means that most of the people do not support the move by countries like Greece to close their borders.
Conclusion
In overall, the respondents are in the opinion that the forced migrates and refuges should be accommodated in the western countries on a humanitarian basis. This is help to reduce the terrorist recruitment and promote peace and harmony which is essential for managing global refugee crises.
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References
Castles, S. (2015). Why migration policies fail. Ethnic and racial studies, 27(2), 205-227.
McNabb, D. E. (2014). Research methods for political science. ME Sharpe.
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Appendices
What is your gender?
Male ________ [1]
Female _______ [2]
2.0 The close boarder restrictions is important to enhance sovereignty of a nation and ensure easier people management
Strongly agree
agree
indifferent
disagree
strongly disagree
5
4
3
2
1
3.0 The high level of restrictions plays a major role in preventing and minimizing the level of terrorism
Strongly agree
agree
indifferent
disagree
strongly disagree
5
4
3
2
1

4.0 forced displacement and immigration can be minimized if more people are allowed to go to their country of destination
Strongly agree
agree
indifferent
disagree
strongly disagree
5
4
3
2
1
4.0 do you support the move by most of the European countries to close their borders and prevent the refugees from accessing their country
Strongly support
support
indifferent
oppose
strongly oppose
5
4
3
2
1

5.0 most of the policy makers argues that the high rate of immigration into the western countries for both economic and social reasons has played a key role in spread of terrorism around the world.
Strongly agree
agree
indifferent
disagree
strongly disagree
5
4
3
2
1
6.0 What is your opinion on the issue of European and global migrants and forced refuges crisis?

“The effect of mutual fund manager’s human capital on the fund’s performance”.Discuss.

 
This paper is for my MBA final year. its my graduation research paper. The professor has given us the below guide line and I will be uploading 2 papers that he gave us as a sample.

main sections:

Abstract:
One or two paragraphs that briefly describe the issue researched, how it was tested and the main results. This section of the report to be written when all sections are complete.

Introduction:
This section will contain the nature of the topic and why it was selected. A logical explanation is important. It also include a description of the report organization.

Literature Review:
This section contains a review of the literature related to the specific topic selected by the student. The student must demonstrate a structured discussion of the relevant references. Research hypotheses are driven from the logical and structural discussions of this section. This should lead to a formulation of the solution framework for the research problem.

Methodology:
Hypotheses are developed mainly from the review of the literature in the previous section which will be listed in this section also. A model is to be formulated for the solution of the problem and to test the hypotheses. Parametric and non-parametric statistics and econometrics are used to test the validity of the research hypotheses. Regression is one tool widely used to test the effectiveness of the underlying variables. There are many statistical methods that can be used to test hypotheses. This section will also contain a description of data collection and quality.

Analysis
The main result of this section is to state whether the hypotheses are accepted or rejected and why is that in your opinion. You can also compare your results with those of the others who researched the same topic from different angles. This section shows clearly the extent of your research contribution to the body of knowledge and to the practice.

Conclusion:

The above sections are summarized in this section in a logical concise and structural manner.

The above section should be seen as general guidelines.

The importance of non-technical skills in the management of the acutely deteriorating patient.

Mr Williams Case History (Acute)
Mr Williams is a 61-year-old male who has been referred to the community physiotherapy service by his GP. The GP referral letter explains that Mr Williams has Multiple Sclerosis, and a recurrent urinary tract infection (UTI) and recent possible aspiration. He has low tone in his upper, lower limbs and thorax. He has restrictive thoracic movement in particular extension. Recommendation for moving and handling included hoisting from bed to chair or wheelchair, assisted drinking and to cough post-swallow.

On arrival: Mrs Williams, reports that her husband is currently very tired, has a weak cough and has been sleepy since yesterday. He became quite chesty 2 days ago, when he had a drink of tea and thickened soup. She had called the GP yesterday but he has not improved overnight.

Healthcare Providers Information:
GP diagnosis: Multiple Sclerosis, UTI, (status – acute deterioration following recent aspiration pneumonia to be determined by the learner).
Condition: acute deterioration (developing sepsis secondary to pneumonia)
MRSA: unknown at present
Cough: weak
Urinary catheter: in situ
Allergies: None known
MS Medication: (Interferon Beta 1a, for relapsing MS, and Tizanidine to reduce muscle spasms). Tazocin recommenced (25.09.2015)

The Question is:
Using a critical examination of the relevant literature discuss the importance of non-technical skills (e.g. situational awareness, decision-making, team management, leadership, communication and teamwork) in the management of the acutely deteriorating patient (Mr Williams).

PLEASE IDENTIFY THESE POINTS:

• Critically evaluate relevant literature to include Government policy initiatives underpinning evidence-based practice.

• Synthesise the analysis of research findings in order to make judgements about their contribution to the clinical evidence base.

• Develop reasoned arguments in order to critically evaluate clinical decisions relating to case management/physiotherapy interventions.

• Engage effectively in debate, arguing and evaluating a variety of viewpoints in a professional manner to produce detailed and coherent arguments in relation to case management/physiotherapy interventions.
Critically reflect on their experience of implementing best available evidence in relation to case management and physiotherapy interventions in order to suggest solutions to the problems of implementing research findings into clinical practice.