Author: chris

 

Why are organizations encouraged to develop a culture of safety?

 

Why are organizations encouraged to develop a culture of safety? How can a culture of safety be achieved? How can a culture of safety be assessed? Research and identify an article discussing a healthcare organization e.g. hospital, nursing home, surgery center, patient care facility etc. that has implemented innovative safety operations to reduce corporate risk. Summarize 3-4 main points from your selected article. Cite the article in APA format as part of your post.  Respond to at least two posts of classmates.

Research and identify an article discussing a healthcare organization e.g. hospital, nursing home, surgery center, patient care facility etc. that has implemented innovative safety operations to reduce corporate risk. Summarize 3-4 main points from your selected article. Cite the article in APA format as part of your post.  Respond to at least two posts of classmates.

Discuss the differences that exist between social insurance programs and public assistance programs. What is your opinion regarding how far the government should go in providing assistance to those who need these programs?

 

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying in-text citations.

Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. Retrieved from the Ashford University Library.

In a three- to four-page paper (not including the title and reference pages):

•Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

•Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

 

•What are some reasons why on-the-job training can prove ineffective?

•What can be done to ensure its effectiveness?

 

Read the article entitled, “Are We Smarter than Our Parents?” in chapter 5 of your textbook. This article addresses a study by Dr. James Flynn of the rise of the IQ rate over generations, and how statistics are involved in tracking this phenomenon, especially with reference to the material in chapter 5.

write a paper in which you explore some of the statistical data that has been found in this area of study. Additionally choose and answer one of the four questions below in a focused and clear manner. Remember to integrate the statistical data in the article that discusses this topic.

1.Which explanation do you favor for the Flynn effect: that people are getting smarter or that people are merely getting more practice at the skills measured on IQ tests? Defend your opinion.

2.The rise in performance on IQ tests contrasts sharply with a steady decline in performance over the past few decades on many tests that measure factual knowledge, such as the SAT. Think of several possible ways to explain these contrasting results, and form an opinion as to the most likely explanation.

3.Results on IQ tests tend to differ among different ethnic groups. Some people have used this fact to argue that some ethnic groups tend to be intellectually superior to others. Can such an argument still be supported in light of the Flynn effect? Defend your opinion.

4.Discuss some of the common uses of JQ tests. Do you think that IQ tests should be used for these purposes? Does the Flynn effect alter your thoughts about the uses of IQ tests? Explain.

1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.

• Perceived value and its importance to consumers
• Discuss theory
• Choose 2 or 3 brands or companies and consumer’s attitude towards these
• Min 2 to 3 articles on these brands

 

 

 

 

 

2. To evaluate an organization’s Strategic Business Units (SBU), the Boston

Consulting Group developed a portfolio performance framework.

 

• Explain BCG and SBU’s
• Take 2 to 3 companies and explain how these companies have been using this model
• Min 2 to 3 articles

 

3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry.

• Explain segmentation, targeting and positioning
• Identify 2 to 3 brands or companies and apply how these are using these concepts
• Any unsuccessful brand which is not using these concepts properly
• Or any brand repositioning
• Min 2 to 3 articles

 

4. Marketing decision makers in a firm must constantly monitor competitors’ activities – their products, prices, distribution, and promotional effort.

• Find 2 to 3 articles on any of the elements of marketing mix
• Your essay need to focus on how companies are changing their MM to achieve growth, market share or profitability or brand awareness  or bran loyalty

 

5. Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino’s Pizza should do and explain why.

• Choose 2 to 3 business articles in market research
• Explain how companies are doing environmental scanning and market research and seeing some benefits for their business.
• You can choose a company and analyse their past performance due to effective market research done in the past

 

6. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of “Vegemite” – if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand.

• Identify 2 to 3 articles
• Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success
• Or any problems when they do not adjust their MM in overseas markets

 

 

 

 

 

HI5004 Marketing Management

      Tri3 2013

Individual Essay Marking Criteria

Worth 20%        Due Week 5

Marks 20            Words 1500

 

 

• Choice of Topic from the subject outline more marks if they choose a specific topic and relate to specific brands or companies. (2 marks)
• Discussion on theory maximum 500 words (4 marks)
• Application or how they are using or analysing the brands or companies. (7 marks)
• Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business. (3 marks)
• References Harvard style (2 marks)
• General presentation of the essay with headings and subheadings. (2 marks)

 

 

Bit more insights into the essay;

 

Choose one of the topics below:

 

1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.

• Perceived value and its importance to consumers
• Discuss theory
• Choose 2 or 3 brands or companies and consumer’s attitude towards these
• Min 2 to 3 articles on these brands

 

 

 

 

 

2. To evaluate an organization’s Strategic Business Units (SBU), the Boston

Consulting Group developed a portfolio performance framework.

 

• Explain BCG and SBU’s
• Take 2 to 3 companies and explain how these companies have been using this model
• Min 2 to 3 articles

 

3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry.

• Explain segmentation, targeting and positioning
• Identify 2 to 3 brands or companies and apply how these are using these concepts
• Any unsuccessful brand which is not using these concepts properly
• Or any brand repositioning
• Min 2 to 3 articles

 

4. Marketing decision makers in a firm must constantly monitor competitors’ activities – their products, prices, distribution, and promotional effort.

• Find 2 to 3 articles on any of the elements of marketing mix
• Your essay need to focus on how companies are changing their MM to achieve growth, market share or profitability or brand awareness  or bran loyalty

 

5. Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino’s Pizza should do and explain why.

• Choose 2 to 3 business articles in market research
• Explain how companies are doing environmental scanning and market research and seeing some benefits for their business.
• You can choose a company and analyse their past performance due to effective market research done in the past

 

6. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of “Vegemite” – if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand

 

Review the Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

Read Evaluating a Training Program: A Case Study on pages 160-166 and then answer the following questions:

1. Create 2 more SMART goals for this training
2. Explain what the mean for pre and post training means, why are these figures important?
3. Using the Kirkpatrick Evaluation Model did the training achieve the desired results? Why or why not?
4. Where any unexpected questions raised from this training? If so which questions? If not, why do you think the results were expected?

 

5. Which levels of information were collected and used in the Kirkpatrick Evaluation Model? Explain why or why not each level was or was not used.

Answer

Compare and contrast Type I errors and Type II errors and explain which one is of more concern to researchers.

Write a 700- word executive summary in which you compare distinctions between bureaucratic and patron-client organizations. Include similarities and differences between the main models of organized crime, and explain why the models are important for understanding organized crime.