Author: chris

Assume you are the Marketing Manager for Target or another brand. (If you select Target, you may use Video 9.1: Marketing Success as a source. Approach this discussion from the role of a Marketing Manager.)

• How would you apply the four functions of the marketing management process in your role? 
• In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. 

 

Discussion 2: Marketing Plan

Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes.

Your client wants to develop a marketing plan but has a small budget for marketing his business.

• How would you show your client the benefits of a marketing plan? 
• If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful.

 

The Genesis Energy operations management team is now preparing to implement the operating expansion plan. Previously, the firm’s cash position did not pose a challenge. However, the planned foreign expansion requires Genesis Energy to have a reliable source of funds for both short-term and long-term needs.

One of Genesis Energy’s potential lenders tells the team that in order to be considered as a viable customer, Genesis Energy must prepare and submit a monthly cash budget for the current year and a quarterly budget for the subsequent year. The lender will review the cash budget and determine whether or not Genesis Energy can meet the loan repayment terms. Genesis Energy’s ability to repay the loan depends not only on sales and expenses but also on how quickly the company can collect payment from customers and how well it manages its supplier terms and other operating expenses. The Genesis Energy team members agreed that being fully prepared with factual data would allow them to maximize their position as well as negotiate favorable financing terms.

The Genesis Energy management team held a brainstorming session to chart a plan of action, which is detailed here.

• Evaluate historical data and prepare assumptions that will drive the planning process.
• Produce a detailed cash budget that summarizes cash inflow, outflow, and financing needs.
• Identify and compare interest rates, both short-term and long-term, using debt and equity.
• Analyze the financing mix (short/long) and the cost associated with the recommendation.

Since this expansion is critical to Genesis Energy expanding into new overseas markets, the operations management team has been asked to prepare an executive summary with supporting details for Genesis Energy’s senior executives.

Working over a weekend, the management team developed realistic assumptions to construct a working capital budget.

1. Sales: The marketing expert and the newly created customer service personnel developed sales projections based on historical data and forecast research
2. Other cash receipt: Rental income $15,000 per month
3. Production material: The production manager forecasted material cost based on cost quotes from reliable vendors, the average of which is 50 percent of sales
4. Other production cost: Based on historical cost data, this cost on an average is 30 percent of the material cost and occurs in the month after material purchase
5. Selling and marketing expense: Five percent of sales
6. General and administrative expense: Twenty percent of sales
7. Interest payments: $75,000—Payable in December
8. Tax payments: $15,000—Quarterly due on 15th of April, July, October, and January
9. Minimum cash balance desired: $25,000 per month
10. Cash balance start of month (December): $15,000
11. Available short-term annual interest rate is 8 percent, long-term debt rate is 9 percent, and long-term equity is 10 percent. All funds would be available the first month when the firm encounters a deficit
12. Dividend payment: None

Based on this information, do the following:

1. Using the Cash Budget spreadsheet, calculate detailed company cash budgets for the forthcoming and subsequent years. Summarize the sources and uses of cash, and identify the external financing needs for both the forthcoming and subsequent years.

Memory and learning can be complex. Have you ever been surprised by the fact that you can remember a song you learned years ago? Or have you struggled to remember a name you learned minutes ago? Consider the different challenges or successes you have experienced remembering information you need—for example, trying to recall names and faces, dates, computer passwords, or math equations.

There are many different ways that psychologists can understand how people learn and remember. Three conceptual approaches are the focus of this assessment: neurological, behavioral, and cognitive. The neurological approach focuses on the relationship between changes in neural function and brain structures and their interaction with the experience of memory. The behavioral approach focuses on the relationship between patterns of stimuli and how they are associated with observable behavior (for example, the names we speak when interacting with individuals, the passwords we type, et cetera). The cognitive approach focuses on the relationship between the content of our thinking and our ability to recall information.

In preparation for this assessment, research the relationship between learning, cognition, and memory, as well as the three conceptual approaches (neurological, behavioral, and cognitive).

Directions

For this assessment, complete the following:

1. Describe one research question you would like to explore related to learning and memory.
2. Choose two of the three conceptual approaches listed above. Compare and contrast how these approaches address your research question.
3. Find three or four scholarly sources, such as peer-reviewed research articles or textbooks, that are related to this research question. Describe what you learned from these sources regarding your research question, and explain how this knowledge contributes to your understanding.
4. Identify which conceptual approach best fits the approach of each of the authors of the scholarly sources.
5. Describe the methods and measures used in each of the three conceptual approaches. Different approaches will measure memory or learning in different ways based on the conceptual approach. For example, the neurological approach would focus on physical changes in the brain, while the behavioral approach would focus on observable changes in behavior.
6. Describe the practical impact reading these articles might have on your personal or professional life.

Strive to be as concise as possible and limit the length of your completed assessment to no more than 5–6 pages, excluding the title page and reference page. Support your statements and analyses with references and citations from at least three resources.

The Jungle is a powerful work of fiction.  Published serially in the socialist newspaper Appeal to Reason in 1905, the book still resonates with readers over a century later.  The study of history is not just about understanding the past, but helping us understand and evaluate the present.  This journal assignment requires you to react to what you have encountered in The Jungle.  Because I am looking for your reactions, there are no “wrong” answers, so please focus on how the text affects you.  In your entry, you must respond to three separate passages or quotes in the book (with page numbers in parenthesis).  Your entry is to be at least 500 words long.  You can choose from one of the following questions or contact me to have your own question approved BEFORE you begin writing.

 

If you had been Jurgis, or any other of his family who came to Chicago, what would you have done differently? What would you have done the same?

Explain the significance of the title. List and explain which of the novel’s numerous metaphors are most effective for you.

What do you think of Jurgis’s maxim, “I will work harder”? Do you think this is a good solution?

What is your opinion of Jurgis’s and the family’s handling of money? What advice would you have for them? What would you do differently in their place?

How much of Jurgis’s life is governed by fate, and how much is based on his decisions? Evaluate his decisions throughout the book.

Explain why all students should be required to read this book.

Explain why no students should be required to read this book.

 

Your entry needs to be at least 500 words.  For full points you must reference your the book to help make your case at least three times.  Simply put the page number of the passage you are citing in parenthesis like this: (83).  Please practice good writing practices.  Structure your entry with an introduction, evidence, and conclusion.  It is a good idea to draft your entry in your computer’s word processing program (Word, Libreoffice, Pages, etc.).  This will allow you to check your spelling and grammar as problems in that area will impact your grade. You can then paste the text into the directly into the journal text entry box.  Consult the rubric for this assignment for more details.

 

In this assignment, you will expore how the organization and policitial environment of an agency or departments can impact the issue you selected in Assignment 1.

 

Using the issue you selected from Assignment 1 (Healthcare Reform), write a three to four (3-4) page paper in which you respond to the following questions:

 

1. Examine the organization of the agency (Department of Health & Human Services) in which the issue resides. Describe the structure and departments within the agency and the manner in which the departments interact with each other.
2. Given the description you provided in Question 1, describe the primary ways the human resource management part of the organizational structure positively or negatively impacts the issue that you selected.
3. Given the description you provided in Question 1, describe the primary ways the budgeting part of the organizational structure positively or negatively impacts the issue you selected.
4. Given the description you provided in Question 1, analyze the political environment and explain (2) challenges that political responsiveness may present for management.
5. Include at least four (4) peer-reviewed references (no more than five [5] years old) from material outside the textbook. Note: Appropriate peer-reviewed references include scholarly articles and governmental Websites. Wikipedia, other wikis, and any other Websites ending in anything other than “.gov” do not qualify as academic resources.

 

Your assignment must follow these formatting requirements:

 

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

• Assemble the concepts of planning, reengineering, implementation, and program evaluation essential to the study of public administration as it relates to political choice.
• Organize the concepts of public budgeting and policy formation essential to the study of public administration as it relates to political choice.
• Reconstruct historical trends related to public administration and its influence on managing public and nonprofit organizations.
• Organize the concepts of planning and human resource management essential to the study of public administration as it relates to political choice.
• Use technology and information resources to research issues in public administration.
• Write clearly and concisely about public administration using proper writing mechanics.

 

Write a 3–4-page assessment in which you use research articles to examine how social connections and support can promote physical and mental health.

Social psychology can help us understand our relationships with others.

SHOW LESS

“Financing Health Care in a Time of Insurance Restructuring” Please respond to the following:

• Analyze the impact of the ACA on changes to health care insurance and coverage. Investigate the major implications of the legislation on the manner in which institutions now provide health care in the U.S.

Discuss bullying as one of the emerging issues.

Discussion 1

From the e-Activity about the “Annual Population Estimates 2000 to 2009,” analyze and forecast a comparison of the population growth rate from 2010 through 2016 of the State of Michigan and your state. Provide these figures in your response for each year.

State 1: (Place your response here!)

State 2: (Place your response here!)

 

 

In a new and separate respond to the following:

Based on your prediction for the years 2015 and 2016, discuss the impact of each state’s population increase on the four (4) highest discretionary spending accounts. Note: refer back to Week 3 and review the State of Michigan and your state’s budget.

 

State 1 – Highest Discretionary Account 1: (Place your response here!)

State 1 – Highest Discretionary Account 2: (Place your response here!)

State 1 – Highest Discretionary Account 3: (Place your response here!)

State 1 – Highest Discretionary Account 4: (Place your response here!)

State 2 – Highest Discretionary Account 1: (Place your response here!)

State 2 – Highest Discretionary Account 2: (Place your response here!)

State 2 – Highest Discretionary Account 3: (Place your response here!)

State 2 – Highest Discretionary Account 4: (Place your response here!)

 

 

Discussion 2

Discuss at least two (2) challenges an administrator should consider when preparing a trend analysis over a five (5) year period.

Challenge 1: (Place your response here / Justify your response (hint – use the textbook)

 

Challenge 2: (Place your response here / Justify your response (hint – use the textbook)