Author: chris

 

QUESTION 1

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach.   Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.  You must use the text and at least one additional scholarly source.

 

QUESTION 2

Read “Why Marketers Need To Stop Following Trends And Start Advancing Movements“. Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.

 

1. What are the three ideas?
2. Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.
3. Is the author right to take this approach?

China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the U.S. over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

• Describe the products (goods and services) that interest these youth markets.
• Compare and contrast the micro and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
• Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
• Identify opportunities for U.S. companies might you foresee? Support your reasoning.

This assignment is designed to assess your critical thinking, problem solving, and communication skills.  Your paper will be graded for its clarity, relevance, coherence, logic, and depth.

Your paper must be two- to three- pages in length (not including a cover page and reference page) and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your textbook and at least two additional scholarly sources.

Write  four (4) page paper in which you:

 

• • Fully explain emotional intelligence, and give two (2) examples of the concept. Next, examine the concept of “emotional quotient” compared to traditional “intelligence quotient.”
  • Suggest two to three (2-3) reasons why leaders’ need emotional intelligence to manage today’s workforce. Speculate on at least two (2) possible consequences should a leader not possess emotional intelligence.
  • Explore the elements of emotional intelligence that leaders must be aware of to increase leadership effectiveness.
  • Recommend a strategy that the organization could undertake in order to improve the social skills of leaders within the organization and thereby positively influence their emotional intelligence. Support your recommendation with specific examples that illustrate why the strategy would be effective.
  • Use at least two (2) quality academic resources. Note: Wikipedia does not qualify as an academic resource, and neither do web-based blogs.
  • Format your assignment according to the following formatting requirements:

 

6. 1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
   3. Include a reference page. Citations and references must follow APA Annotated Bibliography format. The reference page is not included in the required page length.

 

Final Paper

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

1. Describe the product you selected in terms of the four utilities of customer value.
2. Identify the product’s target market at home and in your stated foreign market.
3. Indicate the competition of the product category in both home and foreign markets.
4. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
5. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
6. Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
7. Discuss the U.S. and international ethical marketing considerations.

Writing the Final Paper

This project requires you to create a quality management plan. To do this, you will:

• Identify various aspects of a quality management plan in a healthcare organization.
• Apply various processes and tools to enhance quality in a healthcare setting. Seek additional resources from http://www.leanproduction.com/index.html.
• Identify workflow processes in a healthcare setting.
• Identify quality parameters in a healthcare setting.
• Examine the effectiveness of a quality management plan in a given healthcare setting.

The project is modeled on the Shewhart Cycle (Plan, Do, Check, Act). You will modify the Shewhart Cycle to make it applicable to your selected healthcare service or program.

Seek additional resources that will help you understand the process being studied as well as planning and quality improvement in general. You can visit the following link for more details on a quality process improvement plan:

www.goleansixsigma.com

Click Resources and then select Lean Six Sigma Tools. Review the steps in sequence; they provide direction to a quality process improvement plan. While you do not need to use the steps in sequence, they provide direction, as given below:

• Define: This step describes the importance of the problem within the organization.
• Measure: This step relates to the impact of the current condition and target goals for improvement.
• Analyze: This step relates to understanding work flow mapping and the value stream as well as understanding root cause analysis (RCA).
• Improve: This step identifies improvements to consider in the implementation of change.
• Control: This step is about sustainability of change.

Tasks:

• Complete a part of the Plan step of the cycle.
  • Describe the environment, the organization, and the department or program within the organization that is the basis for your project. Describe the selected healthcare setting, specifically its service, staff, equipment, and patients. Identify and describe the scope and nature of the problem.
  • Assess the environment using strengths, weaknesses, opportunities, and threats (SWOT) analysis. Interview some stakeholders, such as managers, staff, or customers. Use the interview information to conduct the SWOT analysis. You may also summarize or quote any important or interesting information gathered during the interview.
  • Select one of the weaknesses determined by the SWOT analysis to create a plan for improvement.

 

• Present the description of the organization, the SWOT analysis, and any interview summaries in a 5-page Microsoft Word document formatted as a report in APA style.
• On a separate page, cite all sources using APA format.

 

 

 

 

 

 

 

In today’s technology environment, hackers present a substantial risk to a firm’s accounting or business system. As the result of these attacks, firms suffer huge losses, ranging from financial losses to losses in confidence by consumers, creditors, and suppliers. Firms may have made a significant investment in financial and non-financial resources to secure these systems.

For this assignment, research the Internet or Strayer databases and select a company whose database systems have been hacked.

Write a five to seven (5-7) page paper in which you:

1. Based on the information you researched, evaluate the level of responsibility of the company in terms of the effectiveness of the response to the security breach. Provide support for your rationale.
2. Imagine that the company that you researched uses a third-party accounting system. Assess the level of responsibility of the software provider to both the business and its clients. Provide support for your rationale.
3. Create an argument for additional regulation as a preventative measure against businesses being hacked. Provide support for your argument.
4. Provide at least three (3) recommendations for businesses to secure their systems and assets from hackers. Provide support for your recommendation.
5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

 

• Examine control and security concepts related to accounting information systems to ensure data integrity and safety.
• Use technology and information resources to research issues in accounting information systems.
• Write clearly and concisely about accounting information systems using proper writing mechanics.

Write a 1,400- to 1,750-word paper that compares the roles and responsibilities of public policing versus private security. Use the ASIS International website (http://www.asisonline.org/) as a resource for this paper. Be sure to address the following:

• What are differences and similarities between the two roles?
• How does leadership differ between the two roles?
• What is the relationship of each role with the criminal justice system?
• What are essential policies for each role?
• Describe and discuss the importance of a comprehensive security plan, and its key components.
• 3-5 references

Public health surveillance and prevention efforts in the U.S. reflect the involvement of numerous health care providers and organizations. Government agencies such as the CDC often function as a hub for the collection, coordination, and communication of public health-related data. Common applications of public health IT to promote and improve the health of populations include (but are not limited to) biosurveillance, disease registries, and immunization tracking. The timely and appropriate implementation of these applications can have a significant impact on the ability of providers to deliver health care to the their patients, which, in turn, can have a profound effect on a community’s overall state of health and wellness. Consider the dire impact a SARS outbreak might have, for example, if patient diagnoses were not reported and shared regionally, nationally, and internationally.

Prepare for this Application as follows:

• Conduct a literature review of a specific application of health information technology in public health and locate an example in which the application was used to address a public health-related concern. (You might wish to begin by researching a particular surveillance program, disease outbreak, disease registry, prevention program, or other public health-related event, and then identify the technology involved in this activity.)
• Find out how this application has impacted the public’s health. Learn also about any ways in which health care providers and organizations were involved in the use of this information technology.

Then write a 2- to 3-page paper that addresses the following:

• Describe the specific application you selected and the ways in which it addresses a public health-related concern. Summarize the potential benefits to the public, as well as any possible drawbacks, arising from the use of this application.
• Explain the role of hospitals and other health care organizations in contributing to or making use of this public health-related IT application.
• Discuss other implications of this application for health care providers and organizations. How has it impacted (or might it impact) clinical or administrative practices in hospitals or other health care institutions? Provide a rationale for your response.

Write a 500- to 700-word paper explaining the purpose of the National Response Framework (NRF) and the National Incident Management System (NIMS). Include the following in your paper:
Describe the purpose of the NRF and the NIMS.
Explain the relationship between the NRF and the NIMS.
Provide examples showing how federal, state, local, and tribal partners in homeland security use the NRF and the NIMS to develop responses to homeland terrorism threats and incidents.

Format your paper consistent with APA guidelines. Make sure that you cite the sources and added page numbers to the sources that you cite

 

1. Describe an example of a television program that you believe clearly displays social deviance, and explain why you specifically selected it.
2. In this television program, how are people “labeled” as socially deviating from the expected social norms, and who does this labeling?
3. Analyze the deviance, using terms such as primary deviance, secondary deviance, retrospective labeling, and stigma.
4. Apply Durkheim’s four functions of deviance to the deviant actions in the television program. What purpose(s) does the deviance play?