Author: chris

Robertson, P. (2004). Courting disaster: How the supreme court is usurping the power of Congress and the people. Brentwood, TN: Thomas Nelson. ISBN: 9780785297307

A book review is a to-the-point summary of 1 of the assigned books. It is essential that you write concisely while providing a comprehensive evaluation of the book. The review shall comport with the requirements of the Book Review Grading Rubric.

You will want to begin reading the book early in the course as it may help you with your Discussion Board assignments. Your paper will be checked for plagiarism via SafeAssign.

Need the Review

4 to 5 pages

Application: Product Strategy, Pricing, and Distribution

 

Marketing information is critical throughout the product life cycle. The marketing function also plays an essential role in determining pricing and distribution for products or services.

 

Prepare for this Application Assignment as follows:

 

• This week’s media segment, “ Strategic Planning in Action: Good Samaritan Hospital of Maryland” presents some information on the marketing decisions made for the JointExperience and The Spine Center at that hospital. Consider how the information presented in this media segment relates to the concepts and ideas presented in the course text, as well as last week’s media segment.
• With this in mind, select a specific health care product or service of interest to you. For instance, you may choose an over the counter medication, medical device, or specialty care within a health care organization. If you would like, you may use the same product or service you selected for the Discussion.
• Research the product or service you have selected using the Internet and the Walden Library. Analyze your selected example in terms of concepts related to:

 

 

• • Product strategy, including the product life cycle and branding (Chapter 8 of Essentials of Health Care Marketing)
  • Price (Chapter 9 of Essentials of Health Care Marketing)
  • Distribution (Chapter 10 of Essentials of Health Care Marketing)

 

 

 

• Also analyze the connection between these aspects of marketing and strategic planning. Why is it important for these elements of marketing efforts to be tied to a strategic plan?
• As you formulate your analysis, be sure to include insights from this week’s Discussion, various Learning Resources, and your own research. You should identify at least two journal or news articles that further your understanding of these concepts and how they apply to the product/service you have selected.

 

Then write a 2- to 3-page paper that addresses the following:

 

• Analyze your selected example of a health care product or service in terms of product strategy (including product life cycle and branding), price, and distribution. Include references to two or more outside resources that further your understanding of these concepts and their application for this product/service. Make note of any information that would be helpful for your analysis but is not available.

Research the population demographics in the area or state where you live. (Use Cleveland, Ohio)

Use the following guidelines for your research:

Look up government reference sites such as the US Census Bureau

http://www.census.gov/.
Conduct an Internet search using keywords such as ‘demographics for YourCity.’

Complete the following:

List and describe the population demographics. Be sure to cover gender, race, national origin, age, disability, and religion. Create a table to present this information.
Explain how these demographics determine or affect the cultural dynamics where you live. For example, types of restaurants, specialty grocery items, entertainment offerings, public housing requirements, and education offerings.

Part II

Choose a business in your area and explain how the cultural dynamics might affect the way that business would conduct business. (Use Quicken Loans)
Explain the considerations for leaders of the business you chose in managing the cultural diversity in terms of customer service and employee expectations. For example, one consideration might be to have customer service agents who speak Spanish in an area where there is a large Spanish-speaking population.

Give reasons in support. Be sure to apply relevant management principles.

Write a 1–2-page report in Word format. Include the table with the population demographics. Apply APA

Discussion 1

 

“An Overview of Financial Management

*  * From the e-Activity, examine ethical behavior within firms in relation to financial management. Provide two (2) examples of companies that have been guilty of ethics-based malfeasance related to financial management and determine why their comeuppance was deserved.

* * From the scenario, recommend two (2) actions that Trevose Fitness Center (TFC) could take in order to raise capital that will, in turn, enable it to reach its expansion goals. Defend your response. Support your recommendation with two (2) real-world examples of successful implementations of these actions.

 

Discussion 2

 

Analysis of Financial Statements” Please respond to the following:

 

* From the e-Activity, determine why it is sometimes misleading to compare a company’s financial ratios with those of other firms that operate within the same industry. Support your response with one (1) example from your research.

* * From the scenario, determine two (2) strategies that TFC could utilize to reach its expansion goals. You may, for example, consider your analysis of TFC’s financial statements, as well as your knowledge of TFC’s excessive cash position. Provide a rationale for your response.

 

e-Activity

* Use the Internet to research instances when a company’s financial ratios did not align with those of other firms that operate within the same industry. Be prepared to discuss.

 

Discussion 3

 

“Time Value of Money and Bond Valuation” Please respond to the following:

 

* Examine the concept of time value of money in relation to corporate managers. Propose two (2) methods in which time value of money can help corporate managers in general.

* Examine the pros and cons of a sinking fund from the viewpoint of both a firm and its bondholders. Determine the fundamental manner in which this knowledge could be helpful to a financial manager. Provide a rationale for your response.

 

WHAT SOFTWARE TOOLS DO YOU USE IN EVERYDAY LIFE TO HELP WITH YOUR DECISION-MAKING PROCESS?

Paper review

A paper review is a short essay (3-4) single space from attchment file pages reporting what you have learned from reading a research paper. Writing reviews for the papers you have read is a great way to sharpen your paper reading skills such a review is typically structured in three sections:

1. Summary

Give a brief summary of the work in your own words. This section demonstrates your understanding of the paper, and as such it should answer the following question:

· What is the research problem the paper attempts to address?

· What are the claimed contributions of the paper?

· How do the authors substantiate their claims?

· What are the conclusions?

· It is imperative that you use your own word to summarize the paper .another way to think of it is that you are writing an alternative, elaborate abstract for the paper.

2. Evaluation

Evaluate the work by answering the following question:

· Is the research problem significant?

· Are the contributions significant?

· Are the claims valid?

Learn to be fair: point out the strengths and weaknesses of the work. if you are reading that has been published for a while , make sure you are reading the paper in the right historical context : what seems to be obvious now might have been ground- breaking then.

3. Synthesis:

Generate any interesting thoughts you have on the work by consulting the following questions:

· What is the crux of the research problem?

· What are some alternative approaches to address the research problem?

· What is a better way to substantiate the claim of the authors?

· What is a good argument against the case made by the authors?

· How can the research results be improved?

· Can the research results be applied to another context?

· What are the open problems raised by this work?

Bottom-line can we do better than the authors

Assignment: Each individual team member will identify and assess 3 competitors of CISCO HEALTH TECHNOLOGY in the recommended country (MEXICO), including at least one global competitor and one local competitor. Each individual paper will conclude with an assessment of  the competitive advantages of the client company (comparing client strengths and weaknesses with competitors’ strengths and weaknesses). Note that not all Strengths of a company are competitive advantages, as competitors may have those same or similar strengths.  You are looking for those very few strengths or assets that will give your company a competitive edge.   You will then recommend a competitive strategy that will leverage  the client firm’s competitive advantages  and/or  mitigate its  competitive weaknesses.

 

Using the work the team has already done, each individual will begin this paper with introductory sections already completed by the team and to be used as standard framework for all stratgy project papers:  the rationale for selecting this country, description of the company, its product/service, the target buyer and market size in the selected country.  This is the Opportunity statement for your client’s product/service.  Individual work  will then constitute the body of the paper, which will consist of  your own (individual)  Threat assessment specific to the competitors you are analyzing in this country. You will not yet include the other OT factors in this country, as identified in your PESTEL analysis last week.  The full threat analysis will be included with the team’s SWOT analysis next week.

The body of this paper (competitor assessment without the introductory sections)  should be approximately 10 pages double spaced. In addition, include a one page Executive summary

 

Required Reading

E-TEXT Chapter 5 pp 78-82

 

Miklos,S., Elberse, A. (2006, April) Market Segmentation, Target Market Selection and Positioning. Harvard Business Review (HBSP)

 

Online tutorial provided via email

 

Optional Resource: customer analysis

Interview with Ron Boire, former executive vice president at Best Buy.

 

http://www.youtube.com/watch?v=4aICIVOl3JU

 

NOTE; YOU MUST USE RESOURCES PROVIDED AND ANY OTHER PEER REVIEWED RESOURCES. PLEASE ADHERE TO APA WRITING STYLE OF 11 PAGES IN TOTAL ASIDE OF THE INTRODUCTORY SECTION THAT S ALREADY  COMPLETED

The topic should be about the paper you wrote on “How to prevent Crimes among the youth”.

I have posted the instructions of this paper and the previous paper you did about ‘how to prevent crimes among the youth’

Use the Ashford Library to research a prominent leader, living or deceased, who you admire. Explain whether the leader’s style is transactional or transformational. What type of leadership characteristics does the leader demonstrate? What aspects of servant leadership does the leader exhibit? Provide relevant examples to support your claims.

The paper should be three pages in length (excluding title and reference pages). At least two scholarly references (a minimum of one being from the Ashford Library) plus the course textbook must be utilized in the research. The paper should also reflect proper APA format and style and integrate resources with in-text citations to support the writing. Vocabulary and course content should be integrated throughout the paper.

In 400-500 words total, please answer the following questions about Chapter 5 of Nikki Sullivan’s Critical Introduction to Queer Theory.  Please use specific evidence from the text to support your answer; quotations should be cited with the page number in parentheses.  Answers should be double spaced.

 

What is the difference between an essentialist and a performative model of gender?

 

In Judith Butler’s model of gender, what are the roles of imitation and repetition?

 

For Butler, how can drag performance help us to understand or even change systems of gender?

 

 

Please bring a hardcopy of your response to class with you on 10/6.