How does the medium in which you are communicating your message influence your writing and editing styles?

  1. Tools for the Editing Process

    Chapter 3 (in particular, p. 73, p. 76 and pp. 81-83) lists a number of resources available to writers and editors. Review at least three of these sources and describe more specifically how they can assist in the writing and editing processes. Also, visit the Ashford Writing Center (username: ashford; password: student) and evaluate how it can assist you in your writing and editing skills. Respond to at least two of your classmates’ postings. (text is Contemporary Editing)

  2. Editing for Different Media

    How does the medium in which you are communicating your message influence your writing and editing styles? To illustrate your points, provide examples of how writing and editing for one medium might differ or be similar to another medium. Respond to at least two of your classmates’ postings.

How does this partnership fit into Nordstrom’s current brand management strategy?

Braining Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

 

Marketing Segmentation

 

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?

Identify some of the main themes discussed in the document and write a paper analyzing them

Paper 1: Primary document analysis (3 pages)

Choose one of the primary documents we have read for class. Identify some of the main themes discussed in the document and write a paper analyzing them. What is the author trying to say? Why would someone in his/her situation hold these opinions? Why is this important? What does this document reveal to us about the historical context in which it was written? No outside sources are necessary

Evaluate the ethical outcomes that result from the position you take on the issue and explain how those outcomes would influence society and culture.

Final Research Project

The topic of your project needs to be a contemporary societal problem, such as healthcare reform, immigration reform, privacy rights, euthanasia, First Amendment Rights, stem cell research, capital punishment, corporate prisons, legalizing drugs, ageism, animal rights, cloning, prayer in schools, racial profiling, recycling/conservation, sexism, outsourcing jobs, workplace bullying, etc. The topic must focus on a single aspect, as in “How far do corporations intrude into the private lives of their employers?” or “The social costs of financing the distribution of custom-designed drugs.” You may suggest another topic to use, but the instructor must approve the topic during the Week Two Discussion.

The Final Research Project will present research relating the responsibilities of a critical thinker to contemporary society. In this assignment, you will do the following:

  • Research one aspect of a contemporary social problem.
  • Define the problem.
  • Propose a possible solution for the problem.
  • Create an argument that supports your thesis position. You should take on the perspective of a critically thinking researcher. The argument must present a thesis statement and evidence to support the thesis statement.
  • Evaluate the ethical outcomes that result from the position you take on the issue and explain how those outcomes would influence society and culture.
  • Interpret statistical data from at least two peer-reviewed scholarly sources.
  • Evaluate evidence using the following standards: validity, reliability, and bias related to the chosen topic and accurately identify strengths and weaknesses.

Research and Define the Problem

You must take on the perspective of your major field of study and explain in your paper what that perspective is and how it informs your view of the topic. The topics listed above are far too broad to write about in 10–12 pages (3,300–3,900 words). Instead, you must choose a narrowly defined thesis and approach it from the perspective of your field.

Example: If you are an economics major, and you are interested in immigration reform, you should approach a very specific aspect of immigration reform through the lens of economic theory and practice. A specific thesis question would not be, “How does illegal immigration influence the U.S. economy?” One could write thousands of pages on such a topic. Instead, a better question would be, “How do illegal immigrant hotel workers in Chicago impact the economy of Northern Illinois?” You would then want to do the research and determine the positive and negative impacts they have, ultimately trying to conclude how illegal immigration in this area should be approached ethically.

How to Hone Your Thesis: It is important that you start your research early in this course. Try to find the most important contemporary questions and theories in your field of study and then align the most important questions with a very specific aspect of the general topics above. For example, if you are a psychology major, you might want to start thinking within the realm of healthcare reform or aspects of mental health and criminality in the prison system.

Your Argument

You must present a complete argument, including a major claim with at least five points of evidence, information, or data that will prove the claim.

  • The thesis statement must be
    • A clear, simple declarative sentence as the first or last sentence in the opening paragraph of the essay.
    • Of such a nature that it can be substantiated, corroborated, verified, and proved through appeal to primary or secondary academic research source materials.
  • The introductory paragraph must
    • Present the thesis statement, an explanation for the importance of the topic, and its relation to the student’s field of study.
  • Beliefs, opinions, and personal opinions must not be introduced at any point in the essay.
  • All beliefs and opinions should be supported with academic evidence. Sweeping generalizations with no supporting academicevidence do not reflect adequate critical thinking skills.
  • Do not include rhetorical questions in your essays. All the questions that are pertinent to your project need to be answered in your essay and your answers again need to be supported with evidence from peer-reviewed journal articles and academically published books.

Attributes of Good Critical Thinking in Papers

  • Your paper should include academic sources that explain multiple sides of the issue.
  • The evidence that you use should come from high-level researchers engaged in your field of study.
  • Your interpretations of the evidence should be objective and state the conclusions and theses presented in the evidence clearly and fairly.
  • Your paper should place the various forms of evidence in relation to one another and demonstrate why one form or perspective is stronger than the other positions that one could take on the issue.
  • Your paper should point out the limitations of current evidence and attempt to indicate areas for future research.

Ethical Outcomes of the Position You Take

After you have defined the problem and created an argument about how one ought to respond to the issue, you need to explain the ethical outcomes of the position you have taken. This should again be in relation to the field of study in which you are working. There might be different ethical outcomes that result from your analysis. For example, going back to the example issue above, from an economic standpoint, illegal immigrants might contribute positively to the economy of Northern Illinois in a specific number of ways. Thus, an economist who believes that positive impact to the economy is the greatest good would say that one should promote the use of illegal immigrants. However, because these workers are often paid less than others and eliminate jobs that could be done by residents of Chicago, there could be other negative ethical outcomes that would outweigh the positive impacts to the economy. It is your goal to draw out the ethical implications of your thesis and explain the underlying rationale that is the foundation for your claim that one action is better than another.

  • Critical thinkers are those who can outline the positive and negative ethical impacts of their positions. In addition, they are able to provide a rationale for why they believe a specific position is the right position, even when it leads to negative outcomes.
  • Critical thinkers are also able to be honest and objective about the limitations and gray areas that pertain to their theses.

Final Research Project Requirements

The Final Research Project may be presented as a formal research paper (essay format), a PowerPoint presentation, a video, or a podcast equivalent to a minimum of 10 – 12 pages in APA format (approximately 3,300 – 3,900 typewritten words, excluding title page and reference pages). Written essays must adhere to all APA formatting standards and requirements, as outlined in the Ashford Writing Center.

PowerPoint presentations must include the full text (at least 3,300 words) in the speaker notes portion of the slides, with appropriate citations, and full reference pages. PowerPoint presentations must adhere to the basic principles of PowerPoint presentation design and must include citations and references according to APA standards and requirements.

Videos and podcasts must include a full transcript, in APA format, including appropriate in-text citations and a references page.

Quotations:

There must be no more than 15% quoted content in the body of your essay. All quoted material must bear quotation marks and a full quotation citation.

Source Documents:

  • There must be 10 or more source documents used, cited, and referenced.
  • Multimedia sources (such as videos) may be used, but no more than two such sources may be used. If multimedia sources are used, then they must be authored and distributed by credible sources, such as universities, law schools, medical schools, or professors, or found in the Ashford University Library.
  • Where print documents are used for source materials, those must be peer-reviewed, scholarly journal articles, and academically published books. Popular media sources (e.g., newspapers, magazines, television and radio shows, etc.) may not be used. Materials from advocacy groups (e.g., Greenpeace, Human Rights Campaign, National Organization for Women, etc.) may not be used.
  • Two of the peer-reviewed scholarly sources used must include statistical evidence, which must be accurately interpreted.
  • Sites such as ProCon.org and Wikipedia should not be used.
  • Religious texts are neither peer-reviewed nor scholarly and so may not be used in any way.

Summary Conclusion:

You must have a summary conclusion as the last paragraph(s) of the project, presenting the major point of the essay and the evidence supporting that point.

Word Count:

The content body of the project must be 3,300 words or more. The word count does not include anything in the title page, running header, or reference list. It is expected that you meet all logistical requirements of this paper.

Reference List:

  • The list of references must include only those source documents that are cited within the body of the project.
  • The project must fully comply with APA formatting standards and requirements as outlined in the Ashford Writing Center: title page, running header with page numbers, font face and size, line spacing, citations, and reference page(s).

What went wrong in the development of the Hubble Space Telescope ?

1.5 page for this

Please review the Case Study introduction presented below…and provide a one to two page input on your thoughts relative this event.   Please submit your input as a word document format (.doc).  Please remember to cite the sources for your research.

 

Case Study – “Hubble Trouble”:

Some years ago work began on the development of the Hubble Space Telescope….which was placed into low earth orbit in 1990.

The capability provided by the Hubble Space Telescope is a historic prescedent for mankind…..vis a vis the advanced imaging of the cosmos…..from a vantage point in space….free from image distortion caused by the earth’s atmosphere.

Considerable care and planning was associated with the development of this complex space based instrument.

Unfortunately, the Hubble Space Telescope experienced several delays and cost over-runs.

The deployment of the Hubble Space Telescope was further delayed due to the un-related loss of the Space Shuttle Challenger.

Once the Hubble Space Telescope was ultimately deployed it was discovered that the telescope suffered from a significant optics error in the development of it’s primary reflecting mirror.

Fortunately, a team was able to develop a solution to address this error….at considerable additional expense….and opportunity loss (vis a vis…the re-allocation of space shuttle missions to implement the solution….).

 

Questions:

What went wrong in the development of the Hubble Space Telescope ?

What was the impact / consequences associated with this error ?

What actions did the Hubble Space Telescope development team employ to preclude the problem from happening ?

Why weren’t the actions that the team employed sufficient to prevent this embarassing problem from occuring ?

What Systems Engineering processes / actions should the James Webb Space Telescope development team consider employing to preclude such a problem from occuring in this successor space telescope ?

 

 

1.5 pagr for sumurry and use the calculations in your summary for case study  in fracture

Compare and contrast two vertical market companies and their strategic plans and determine their differences in terms of product offerings, sales processes, target markets, management style, customer service techniques, Web site or online offerings .

Strategic Planning

Compare and contrast two vertical market companies and their strategic plans and determine their differences in terms of product offerings, sales processes, target markets, management style, customer service techniques, Web site or online offerings etc.

Please select from one of the following examples of vertical market companies:

  • Sony and Toshiba
  • Nordstrom vs. Macy’s
  • Sears vs. JC Penney
  • Dell vs. Acer
  • Sams Club, vs. Costco
  • Staples vs. Office Depot
  • Zappos vs. 6pm.com
  • KiitchenAid vs. Subzero
  • Ford vs. Toyota
Submission Requirements:

Submit a Microsoft Word document of the following specifications:

 

  • Font: Arial, Size 12, double space
  • Length: 3–4 pages Citation Style: APA

Explain what corporate social responsibility (CSR) is. Name two examples of social responsible companies you know and explain why you consider them so.

Question 1

In your own words, explain what corporate social responsibility (CSR) is. Name two examples of social responsible companies you know and explain why you consider them so.

We learned that CSR can be viewed as a pyramid with Philanthropic Responsibilities at the top. Discuss what particular advantages accrue to companies who proactively take steps to be philanthropically responsible.

 

Question 2

When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market. Discuss which kinds of international strategies are most appropriate for companies in the following domestic industries:

  • Producing movies
  • Software
  • Management consulting
  • Breakfast cereals
  • School of business

Describe the social or economic justice issue in the case study, explaining how this issue influences the subject(s) of the case study.

Assignment: Advocacy for Social and Economic Justice

Social workers, like sociologists and economists, have an interest in accessing the front lines of social and economic injustice in society. Social workers are different, however, because of their inherent commitment to advocacy around these issues in the interest of advancing social change. Access to education, housing, and health care represent primary indicators of the social and economic circumstances of individuals. Social workers must examine access in those areas to get a clearer sense of social and economic justice among their populations.

For this Assignment, choose one of the cases in this week’s Readings. Select among the following issues related to social and economic injustice: education, housing, or health care.

By Day 7, submit a 2- to 3-page paper in which you:

  • Describe the social or economic justice issue in the case study, explaining how this issue influences the subject(s) of the case study.
  • Identify at least two strategies you could use to address the issue when you encounter it among clients.
  • Explain how the strategies would contribute to positive outcomes for clients