Author: chris

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy.

Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community.

Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

After reviewing the above case, address the following points:

1. To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
2. Does it appear that SBH has an overall marketing plan?
3. Does it appear that SBH had a significant grasp of the nature of marketing?
4. What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
5. What are the implications of marketing to the general public rather than targeting specific segments of the market?
6. How much thought was given to measuring the effectiveness of the campaign going into the initiative?

Post your responses in a 2- to 3-page Microsoft Word document.

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a two- to three-page paper in which you:

• Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
• Discuss the benefits and drawbacks of using database marketing.
• State the ethical, legal, and HIPAA issues that need to be considered.
• Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.

The paper

• Must be five to six double-spaced pages in length (not including the title page and references page) and formatted according to APA style
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least three scholarly sources in addition to the course text.
• Must document all sources in APA style

Write an essay consisting of at least 500 words addressing all of the following topics (a through d):

a. Explain the differences between a petit jury and grand jury.

b. Select a lawsuit of your choice or one listed in the textbook in the “standing” section. Describe the case, the ruling, and how it affected the issue of standing.

c. In our textbook on pages 60, 75, and 76, the possibility of animals having standing is presented. Discuss the authors’ position on whether animals should have standing, and present your opinion.

d. Describe the various courts where an environmental lawsuit could occur and under which conditions each court would have jurisdiction.

Write an essay consisting of at least 500 words addressing all of the following topics (a through h):

a. Describe the federal legislative process in which a law is enacted involving the U.S. House, Senate, and President.

b. Discuss how the United States Code (USC) differs from the Code of Federal Regulations (CFR). Provide a website for the USC and a website for the CFR.

c. Explain the differences between case law and statutory law.

d. Discuss how criminal law differs from civil law.

e. The Exxon Valdez criminal case is discussed on page 15. Do some additional research to explain the case. Do you think it was reasonable for the courts to forgive ExxonMobil $125,000,000 “in recognition of its cooperation in cleaning up the spill and paying certain private claims”?

f. Describe federalism and its mandate that, when disagreements occur, federal laws trump state laws. Give an example of a federal law voiding a state law. Why do environmental laws tend to be federal?

g. Describe the Fourth Amendment to the U.S. Constitution and its search warrant requirements relative to industries that pollute.

h. Explain the Takings Clause of the U.S. Constitution’s Fifth Amendment.

Option 2: Movie Analysis

Select one of the following films for this analysis:

• Big Fish
• The Mission
• Ghandi
• The Iron Lady
• The Devil Wears Prada
• Stand By Me

Write 700- to 1,050-word analysis of the film, focusing on conflict management, negotiation, and mediation. Keep in mind the following requirements:

• Avoid retelling the story, and focus on providing succinct, concrete examples that illustrate the concepts, strategies, and techniques discussed in your textbook.
• Identify one or more conflicts portrayed in the movie. For each conflict you identify, answer the following questions:

• • What was the cause of the conflict? You may find the section on triggers on pp. 20–22 of your textbook helpful in answering this question.
  • Did the conflict call for negotiation or mediation?
  • What barriers to negotiation or mediation were present?
  • Was the conflict resolved? If so, how was it resolved? Did the characters employ any of the strategies suggesting in this week’s readings? If not, why not? Which strategies do you believe could be most useful in resolving this type of conflict?

Adhere to APA style guidelines, including an appropriate APA-style citation for the movie you selected.

Submit your essay to your instructor.

Find one or more articles about a good/service the United States exports and a good/service the United States imports. In a well-written paper, explain the following:

• Discuss what this suggests about the United States’ absolute and comparative advantage when it comes to this good/service.
• Using the concepts of supply and demand, discuss what effect a “Buy American” campaign might have in the market for the imported good.
• Given what economists have to say about comparative advantage, would such a campaign be good or bad?

Adhere to the following standards:

• Your paper should be two to four pages in length, not including the title or references pages.
• Be sure to follow the APA Format

Each paper should include an introduction, a body with at least two fully developed paragraphs, and a conclusion.

How did Africans adjust to imported religions like Islam and Christianity? Touch on at least two of the following areas: social to include both religion and education, political, economic, cultural, and global forces.

This activity assignment asks you to take an objective look at the topic of police use of force or police conduct during an interrogation/questioning of a suspect.  You may select a case where you support or a case where you challenge the actions of the police officers.  Either position is fine as long as your discussion and support of your position is based on facts and points from the lesson and reading assignment and that you analyze your case study with critical thought and not with emotional opinion.

Select a case involving either 1) police use of force or 2) police questioning of a suspect.  Use the Internet to locate a credible news report regarding this case.  Concisely summarize the case to identify when and where the incident occurred and what exactly happened that makes this case newsworthy or of interest to you in this assignment.  Explain the actions of the police officers involved and explain what type of controversy or issues are important to this case.  Explain what aspects of due process and constitutional rights and protections are involved in the case.  Answer some additional points as a guide to your essay and explain anything else relevant to your case study in comparison to this lesson:

• Do you agree with the actions of the police officers?  Provide a credible and critically thoughtful response.
• Is there a court decision or landmark case which applies to the conduct of the police officers in this case?  How is the officer’s conduct or the facts of the case legally permissible, or is it wrong, and why?
• If you were in the police officer’s role, how would you have responded or how would you have handled the case differently?  This question asks you to respond with something different than what the officer might have done.  Answer this question with creativity or answer this question with a step by step analysis on why you would have done everything the same as the officer.  And the response to this question also assumes that you are not a trained police officer.

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Choose one of the following topics:

• How to communicate effectively in cross-cultural communications
• Providing Constructive Feedback
• Effective Listening Skills
• Using nonverbal and verbal communication effectively

In this assignment you will create an outline which will help you prepare for the presentation you will be giving during Week 4. Using the following steps, you will be able to analyze the audience, content, and context of your presentation. Create an outline that includes the following (each section should include several sentences to clearly describe your plans for your oral presentation):

 

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Audience Analysis:

• Who is your audience for this presentation?
• What may your audience know already about your topic?

Introduction:

1. Thesis Statement
   • Explain the main idea, goal or purpose of the speech by writing a thesis statement Write one sentence that states the purpose of your presentation. An example could be as follows: The intent of this presentation is to help students understand how to use verbal communication tools to more effectively communicate.
2. Opener (1 sentence)
   • Use an opening line that hooks your audience and draws them into the presentation. This can be a startling statistic, an excerpt from a book or song, or any other opening that helps your audience understand the context of your presentation.

Body:

3. Develop the body of the presentation by identifying 3-5 main points you want to include about your main topic.
   1. Develop a topic sentence for main point #1.
   2. Develop a topic sentence for main point #2.
   3. Develop a topic sentence for main point #3.

Conclusion:Ending the presentation:

4. Develop the conclusion for your presentation.
   1. Consider:
      1. Clincher-A factual statement to close the presentation.
      2. Give a closing statement that you want your audience to remember about for your presentation.

Write a 1,500- to 1,750-word paper on the following:

• Describe Dyslexia a neurodevelopmental disorder and Tramatic Brain Injury a neurocognitive disorder.
• Discuss behavioral criteria for each disorder.
• Discuss incidence rates and causes for each disorder.
• Propose two options for treatment for each disorder, based on two different theoretical models.
• Bullet and format your paper consistent with APA guidelines.