Author: chris

The assignment Questions: 1: Identify the positioning objective(s) of this new car and design a positioning strategy and marketing communications plan based on achieving this objective(s) that takes into account the pre-launch, launch and post launch stages.

• Identification of the key positioning objective(s) based on the segmentation and targeting strategies. • Identification of the key marketing communications plan objective(s) based on the segmentation, targeting and positioning strategies. • Development of the communications plan linked to the segmentation, targeting and positioning strategies. • Clear rational and justification for the positioning and communications strategies. • Supported with referenced and up-to-date evidence throughout. 2: On what basis (competitive advantage) would the new car compete in the market place in the ‘long-run’?

• Identification of the main competitive advantage approaches/strategies. • Identification of the appropriate strategy based on a clear rational and justification. • Identification of how the strategy will be maintained in the ‘long run’. • Supported with referenced and up-to-date evidence throughout.

Creating a UDL Instructional Plan

This assignment is another opportunity to apply the principles of universal design for learning (UDL) in the design of instruction and assessment. In this assignment, you develop a lesson plan that incorporates UDL and effectively leverages educational technologies in the classroom. Specifically, using the Cast UDL Lesson Builder (2011) website (see instructions below on how to access this website), you will create a lesson in either English/language arts (ELA) or mathematics that includes the components listed in the content expectations, below.

Create your assignment using the content and written communication instructions below. Use the Grading Rubric to review your assignment before submission to ensure you have met the distinguished performance for each of the components described below. For additional assistance, review the Week Five Instructor Guidance page and, if needed, contact the instructor for further clarifications using the “Ask Your Instructor” discussion forum.

There are two parts to this assignment: Part I is an actual instructional plan and Part II is a final summary.

To prepare for Part I, you must first log onto the CAST UDL Lesson Builder (2011) website. Create a free account. Next, click on “Create, Save & Edit My Own UDL Lesson Plans” and begin constructing single lesson for a specific grade level focusing on either reading/language arts or math only. Each respective portion of the plan is inserted by selecting “Edit” and are detailed below in the Part I Content Expectations. For more information on each part of the lesson plan, click on the “More Information” button located in the lesson plan builder.

Note: Not all parts of the lesson plan will be used. Read the Content Instructions below to ensure you complete each component that is required.

Content Instructions

1. 1. Lesson Overview (1 point): Include the title, author, subject, grade level(s), and duration of the lesson. (Lesson should be 30 to 90 minutes long, depending on your population.)

1. 1. Lesson Description for the Day (0.5 point): Include a brief description of the essential learning to be experienced by students and practiced during the lesson. Include the approximate duration of the lesson (30 to 90 minutes total).

1. 1. State Standard/s (1 point): Include the state grade-level standard this lesson aligns with. Include the whole standard rather than just its label (see Instructor Guidance for an example). You may use a standard from the Common Core State Standards or your own state standards.

1. 1. Lesson Goals (1 point): Also known as the lesson objectives. Construct one to two content-specific objectives for lesson. The objectives should be written in student terms and contain a single, observable, and measurable verb indicating the skill in students will be assessed for during instruction.

1. 1. Teaching Methods:
      • Describe the anticipatory set (1 point)
      • Address how you will introduce and model new knowledge (1 point)
      • Describe the guided practice (1 point)
      • Describe the independent practice (1 point)
      • Wrap-Up (Closing) (1 point): Explain how you will close the lesson and in what manner students will debrief from the learning experience.
      • Assessment (1.5 points): Describe what you will assess during the lesson (formative assessment) as described in either or both the guided practice and/or independent practice stages of the lesson.

1. Save your instructional plan as a doc. file and upload it along with Part II to the classroom for evaluation.

Written Communication Instructions

1. Syntax and Mechanics (1 point): Display meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar.

Part Two – Analysis/Summary Content Instructions

1. Reflection (3 points): In a separate two-to-three page Word document, include a reflection in which you address the following questions:
   • • How does your lesson serve as motivation for learners?
   • • How does your lesson stimulate critical thinking in your students?
   • How does the lesson model a non-threatening environment providing differentiated learning opportunities without isolating students?

Written Communication Instructions

1. 1. Length Requirement (0.5 point): Two to three pages not including the title and references pages.

1. 1. Syntax and Mechanics (0.5 points): Display meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar.

1. 1. Source Requirement (0.5 points): Utilize at least two scholarly resources and the Edyburn (2013) textbook. All sources on the references page need to be used and cited correctly within the body of the assignment.

we are doing a company.

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Two important policy goals of the government and the Fed are to keep unemployment and inflation low, while at the same time making sure that GDP is increasing at an average of 3% per year. It is important to have the right mix of policies and that all the variables be timed perfectly.

Part 1: Assume that the country is in a period of high unemployment, interest rates are at almost zero, inflation is about 2% per year, and GDP growth is less than 2% per year.

• Suggest how fiscal and monetary policy can move those numbers to an acceptable level keeping inflation the same.
• What is the first action you would take as the president? As the chairman of the Fed? Why?
• What would be your subsequent steps?
• Make sure you include both the positive and negative effects of your actions, and include the trade-offs or opportunity costs.

Include the following concepts in your discussion:

• Demand and supply of money
• Interest rates
• The Phillips curve
• Taxation
• Government spending
• Wages
• Costs of inflation
• The multiplier and the tax multiplier
• The idea of tax rebates to stimulate the economy

Part 2: Assume that the country is in a budget deficit and carrying a very large debt. Discuss the dangers of a high debt to GDP ratio and a growing budget deficit. Would this affect any policy changes you discussed in Part 1?

Answer the following questions .

The length of your paper should be no less than 5 but not more than 10 pages. Project 1

Stakeholders are defined in the text as “all the people who stand to gain or lose by the policies and activities of a business and whose concerns the businesses need to address”

Consider the following stakeholders:

• Customers
• Media
• Elected Officials
• Employees
• Stockholders
• Suppliers

Based on the assigned Apple article answer the following questions:

1. Outline the major issues that could be of interest to each stakeholder.

2. Explain what you think the optimal solution would be from the point of view of each stakeholder.

3. Use the stakeholder analysis framework( Chapter 1 slide 16) and identify where each stakeholder would fall in the quadrants. Outline the appropriate strategy Apple can use to deal with each stakeholder.  

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

One of the products that Company W makes is snack foods. The research and development department of Company W has developed a new formula for one type of snack food that is cheaper to make than the current formula. They want to test the new formula with consumers. They want to see if consumers can tell the difference between the old and new formulas. You propose to conduct this test and analyze the results in line with WidgeCorp’s approach to gathering statistical data and use it to form business intelligence decisions. You first need to explain the process to senior management at Company W. You advocate using an unbiased sample of consumers in their test, so that Company W is randomly selecting people based on the following: age; whether or not they have kids; where they live; how often they buy snack foods; and whether or not they already buy the current product.

Prepare a presentation that addresses the following:

• List at least 3 qualitative attributes of the snack food about which they might want to ask consumers. Make sure at least 1 of them is nominal.
• For each attribute that is ordinal, assign names for the endpoints of a 5 point rating scale.
• Explain the difference between nominal and ordinal data.
• Explain how nominal and ordinal data relate to a rating scale.
• List at least 2 quantitative attributes of snack food that the scientists might want to measure.
• Explain the difference between interval and ratio data.
• Include in your presentation the concept of business intelligence.
• Include in your presentation the difference between a population and a sample.
• Note why it is important to avoid bias when conducting research (see note below).

Note: Give 2 examples of possible populations for this test.

ASSIGNMENT #2

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

For this assignment, you will need to become familiar with specialized business intelligence (BI) software, then download the software. Complete the following steps to begin:

• Step 1: Watch an instructional video on the BI software.
• Step 2: Download the BI software. After you select the link, look for the orange icon in the upper right portion of your screen to begin the download.

Consider the following scenario:

The National Sales meeting is approaching. Each regional sales manager has to do a short presentation for the marketing department that highlights how the consumers in their territory are different from those in the total United States. You are still working with the local regional sales manager. Complete the following:

• Click here to download the reports for the United States. This file contains reports generated from a marketing organization’s Web site. The Web site provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary based on the entire United States.
• Click here to download the reports for zip code 60614. This particular file contains 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary based on the U.S. zip code 60614.
• Using all 4 demographic reports (General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary) for the United States and zip code 60614, prepare a 1-page memo explaining how your territory differs from the national profile. Feel free to note anything that you found surprising in this data.
• Use the business intelligence software to depict information from these reports.
• Prepare a presentation of 5–6 slides of your major findings. You may group a category of data from the Total United States and zip code 60614, and create a graph to show how they differ. The presentation should have at least one graph and a headline that summarizes a key takeaway from the graph. The last page should contain at least 3 questions that you would want answered based on what you’ve seen in this comparison.

Your presentation should include 5–6 slides in PowerPoint, plus title and reference slides with speaker notes (200–250 words per slide).

Anthropologists have argued that the concept of “structural violence” is crucial for explaining disparities in health and healthcare around the globe. Drawing on our course materials, write an essay which demonstrates how structural violence impacts health and/or healthcare in at least three different countries. Do you think this kind of analysis can be useful for improving health around the globe? If so, how? If not, why not?

Assignment 2: LASA 2—Evaluating a Supply Chain

In this assignment, you will develop an understanding of the supply chain. You will provide your assessment of a supply chain in the form of an evaluation. This assignment is the second of the two LASA assignments you will complete in this course.

Using the Argosy University online library resources and the Internet, research methods of evaluating supply chains. Select at least three (3) scholarly sources to support the information in your presentation.

Description of LASA:

In this assignment, you will evaluate a supply chain.

Scenario:

You are consulting for the same organization that you worked for in LASA 1. The organization has asked you to design a supply chain and implement a program to monitor its performance with respect to sustainability. They have also asked you to give recommendations for improving upon your plan as the organization grows. The chief executive officer (CEO) has asked you to present your design and recommendations in a PowerPoint presentation at a meeting with the executive management team.

Instructions:

Your presentation should include the following information:

1. Evaluate the organization’s facilities with regard to capacity and location. Determine whether the organization has enough capacity and whether or not the facilities are strategically located.
2. Conduct an inventory analysis of the firm.
   • Evaluate the firm’s ERP system.
   • Evaluate the firm’s inventory management systems.
   • Identify the firm’s inventory costs.
   • Determine the firm’s optimum order quantities.
   • Identify the firm’s seasonality adjustments and reorder points.
3. Describe the systems used to monitor the performance of the suppliers.
   • Identify the key performance indicators (KPIs).
   • Describe the firm’s risk management strategies.
4. Identify the firm’s conflict management strategies.
5. Recommend strategies, tools, etc. the organization can use to improve or expand upon the supply chain in the future.
6. Identify any potential ethical issues that could have a negative impact on the organization and make recommendations to address them.

In addition to the slides in the presentation, include a detailed outline in the speaker notes section explaining the content on each slide. Use at least three (3) scholarly sources to support the information in your presentation. Be sure to cite the sources for your information.

Make sure your presentation adheres to the following Presentation Guidelines:

• Create a presentation that is professional and visually appealing.
• Include a combination of text and graphics.
• Do not write out your entire presentation on the slides. Use bullet points of keywords and short phrases instead of long sentences and paragraphs.
• Create your presentation (slides and Speaker Notes) using language that can be easily understood by the intended audience.
• Use APA formatting for your slides and Speaker Notes (outline).