Your job is to create a Public Relations plan-book about creating a new product or an extension of a brand, launch a mini campaign, or an activity that can help the community. It has to be something new and creative.
The idea is creating an indoor tunnel inside the university campus (mainly because it is a big campus and the weather is hot all year long in the UAE, it will be for students, staff, faculty and clean-co (cleaners). It will be accessed with the university ID scanner and we will provide cleaners with their own specialized ID to scan and use. Talk about how will the ID scanner work, who will use it and how will the whole idea be planned out. Talk about how we will advertise about the product before actually creating/launching (spreading posters around the university etc.).
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