Read the “Marketing Strategy” section of the Hillside Veterinary Clinic marketing plan. Answer and discuss the following in your initial post:
1- Whater are Hillside’s advertising objectives?
2- What types of advertising and media are being proposed?
3-What type of copy thrust is recommended? Why?
4- What sales promotion activities are being planned?
In your reply posts, in addition to discussing the topics in the initial posts, discuss the following:
1-Why are the types of advertising and media are being used and not others? What suggestions do you have to make their advertising and media buys better?
2- What are their goals of sales promotion? What would you change?
3- You are their new advertising director, how do you recommend they move forward in their marketing campaigns?
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