CASE: Jess Westerly at KaufLauf GmbH
ASSIGNMENT
1. How effective has Westerly been in taking charge and establishing herself as assistant product owner at Kauflauf? Explain.
2. What made her first attempt to change sales calls patterns fail?
3. In what way does her proposal make sense? Why or why not?
4. Assume you are assigned to lead this change. Describe how you would enact the eight stages of Kotter’s eight-step model to change the call patterns? For each stage describe:
a. What would you do and why?
b. How would you do it and why?
c. Who would you involve and why?
5. What would you do to overcome resistance?
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