Assignment Objective: This individual assignment gives you the opportunity to demonstrate what you have learned so far about business writing based on our class discussions, readings, and in-class writing/editing exercises. It also begins your research for Assignment 8.
Topic: Uncover an existing reputational issue or an emerging public issue that you expect will soon affect tHarley davidson (if it isn’t already). You are not looking for day-to-day operational business problems stemming from competitive challenges or product marketing concerns unless they are significantly image-related. Your reputational issue will undoubtedly involve the interests of one or more concerned (or soon to be concerned) stakeholder groups.
Each document should provide a brief description of a different reputational issue (or aspect of an issue), its importance, and why it would be interesting to the role-play audience. As always, strive to be clear and concise. What stakeholder is primarily involved or affected? How and why?
Deliverable: A one-page memo that reflects the Document Rubric/Student Checklist requirements, such as:
- Substantively sums up your key contentions and POV upfront (BLOT)
- Uses subheads, bullet points and other common business writing tools
- Offers compelling point-of-view using the feature-benefit-proof approach
- Presents an easy-to-read layout that follows formatting requirements
- Review the business writing PowerPoint (attached); we’ll finish it up the deck next class along with a discussion/explanation of other tips and techniques (e.g. rubric #7 call to action; rubric #9 parallel construction). Many of the guidelines should already be familiar to you from your presentation work (substance vs. “chapter headings,” feature-benefit-proof, etc.), and you now can begin to apply these best practices to your writing.
2. Pay close attention to the basic design and format instructions right from the start. That way, you’ll have a good sense of what “one page” entails. In addition to being common business writing standards, these requirements (font, font size and other instructions noted on the rubric) help ensure a level playing field for this assignment. Using a font other than Times or Times Roman, for example, could give you more space or less space on a single page than your peers would have. The word “chunks” refers to sections of a memo — whether it be the intro paragraph (with or without bullet points), different subhead sections, the concluding paragraph, etc.
3. While slide 49 in the PowerPoint uses bullet points in the opening BLOT “chunk,” you are not locked into that approach. You may choose to write your opening section in narrative paragraph style and use the required 3 to 6 bullets elsewhere. We’ll discuss other bullet uses in class on Wednesday, which may or may not be more appropriate depending upon your specific content.
4. Make sure you keep up with all the reading that apply to this business writing assignment: SEC Plain English Handbook, with particular attention to chapter 6, and OC text, Appendix 11: Business Writing (Note: pages 123 to 129 are obviously most pertinent; a quick reading of the rest of the chapter should suffice.)
Also: As mentioned, the first of this semester’s two quizzes (each worth a maximum of 5 points) is scheduled for Wednesday, Nov. 4. You’ll have about 20 minutes to complete it, beginning right at the start of class. It will be mostly fill-in-the-blanks, multiple choice and some quick writing/editing to evaluate your understanding of facts, guidelines and concepts covered in OC text chapter Managing Public Issues and Stakeholder Relationships and SEC/Plain English Handbook, chapter 6
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