I need help with this assignment. you’re supposed to incorporate the assignment from last week which was
She has asked you to conduct research on the following for the launch of a new energy drink called V-Fusion + Energy:
- Analyze the marketing environment, including the macroenvironmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.
- Perform a competitive analysis. Who are the firm’s competitors and what is their positioning strategy for similar products? What are their marketing tactics?
- Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.
- Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?
This week, you will finalize your marketing plan for the V Fusion + Energy product line by incorporating information from that previous week’s assignment into the final marketing plan.
Complete the following for your marketing plan:
- Outline your product, branding, and packaging strategy.
- Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
- Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
- Develop your pricing and promotional strategy. How will it focus on your target market?
- Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?
Include a minimum of three peer reviewed articles for your paper.
Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 10–15-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:
- Cover page
- Agenda
- Product Overview
- Marketing Environment
- Competitive Analysis
- Target Market
- Positioning Strategy
- Research Study Proposal
- Product, Branding, and Packaging Strategy
- Distribution Strategy
- Pricing Strategy
- Promotional Strategy
- Summary
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]