Based on your analysis of the scenario, the module readings, the Argosy University online library resources, and the Internet, prepare a presentation for the organization that addresses the following:
Part 1
- Which area of marketing strategy (product, price, place, or promotion) is most subject to public scrutiny concerning ethics? Explain.
- How will trust be established in the marketplace?
- What are some ethical considerations regarding financial and accounting reporting guidelines?
- How is trust impacted by social media, technology, and issues of privacy while in online venues?
Part 2
- Build a strategic ethical plan to establish trust for marketplace and online venues.
- Make recommendations that can be incorporated into a business strategy for market and financial recovery.
Be sure to include the following in your presentation:
- A title slide
- A reference slide
- Headings for each section
- Speaker notes to support the content on each slide
Develop a 7–10-slide presentation (not including the title and reference slides) in PowerPoint format. Apply APA standards to citation of sources.
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