http://www.sec.gov/Archives/edgar/data/320187/000032018715000113/nke-5312015x10k.htm
1. Microsoft Word document:
Copy and paste key financial statements into your word document
o They do not affect page count
o You may find graphics in the SEC 10-K that illustrate topics
o These items will assist readers as they review your pap
Identify highlights of your financial analysis, and contrast to a non-manufacturing (or manufacturing) corporation’s financial statements using your OWN WORDS.
What did you learn about the company?
What areas are changing and may be opportunities for cost control and improved profits
Pricing and Sales: how are sales changing? While the SEC 10-K may not reveal details (consider competitive advantage versus required disclosure)
As sales change, how does gross profit and net income change? What are the causes?
Vertical analysis, comparatively, from year to year, is helpful
Estimated length: five to seven (5-7) pages (Pages beyond 7 will NOT be read/considered for grading); single spaced
2. Microsoft Power Point presentation:
Imagine that you are preparing slides to make a formal presentation to the senior management team of the corporation on opportunities for the future.
You may wish to add audio to the Power Point presentation file or provide speaker’s notes embedded into the file in the notes section.
Prepare the following:
1. Cover slide
2. Brief description of corporation
3. Financial statement ratios you created and computed
4. Cost of goods sold calculation (state, and use assumptions, as needed)
5. Comparison of profitability of various product lines
6. Potential opportunities to control costs in particular product lines, departments, divisions, etc.
7. Recommendations for sustaining existing product(s) lines based on cost analysis
8. Recommendations for eliminating or transitioning existing product(s) lines based on cost analysis
9. Recommendations for potential market opportunities
10. Concluding thoughts

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