Identify what SingPost stands for and what it hopes – analyse mission: will there be any changes to it in the next 5 years.

⦁ Executive Summary

⦁ Introduction
⦁ Mission of SingPost
⦁ Introduce Singpost’s mission
⦁ Identify what SingPost stands for and what it hopes – analyse mission: will there be any changes to it in the next 5 years.

⦁ Review SingPost’s external environment and current strategy – why are we reviewing the strategy (what info does it provide us) + weaknesses

⦁ Introduce new strategy ( POP station – more value – consumer , Outsourcing – reduce cost – company ) – two prong strategy
⦁ Description
⦁ Theoretical support: Cost-leadership strategy (Porter’s, Bowman’s Strategy Clock, Blue Ocean, Analyser strategy etc)
⦁ **Justification** – SAFe + Rumelt & value + competitive adv

there are two strategy that my team going to use.
1. Building more POPstation – reduce wages , reduce manpower, decrease operational a cost , create value for consumers  https://www.mypopstation.com/
Now POPstations are mainly used for parcels, but we want to extend its services to allow for registered mail plus allow for more customer options (like which one to collect from), so it becomes convenient for consumers or organisations that use registered mail!

2. Outsourcing to an external company that provides logistical support of basic mail delivery and collection. –  create value to company, reduce wages, reduce manpower, reduces the hassle of controlling this arm of basic services

⦁ Assessment of effectiveness of new strategy*** This part***
⦁ use Balanced scorecard + Control Systems (JWS Chp 13) to analyse the new strategy that SingPost has
⦁ effectiveness of new strategy(eg matrix measure)
⦁ outline pros and cons of strategy – way to deal with it

⦁ Implementation(must be very detailed)
⦁ loophole of current resources/competences
⦁ whether new strategy needs new capability
⦁ justify new improvement

⦁ Conclusion

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