The “Elevator Pitch”

In class you selected teams for a challenging part of this course – the group project. The first order of business will be to come up with ideas for the focus of enterprise- for what business you’ll be starting.
One technique that professionals often use is called an “Elevator Pitch.” This is a practiced sales pitch designed to be delivered in a short period of time – a minute or two at the most (the theoretical length of an elevator ride).
Think about the rhetorical situation – you have a very brief period of time to convince someone
(an investor, say, or a producer) to finance your enterprise. They will only do that if you make a convincing case.
Write out an elevator pitch that presents the compelling features and benefits of your idea, and submit that to Moodle.
Format your document using MLA guidelines, and title it “Elevator Pitch.”
Practice your pitch and be prepared to make it to your team members next week.

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