Explain how a business challenge proposal allows for the demonstration of program outcomes through the integration and application of core business knowledge, skills, and attitudes.

Your Final Capstone Proposal is the next stage of the prospectus you wrote in Unit 3, which I returned to you with feedback, questions, and suggestions. Here you are writing about the project that you will complete in your NEXT course, MBA6900. Here you are laying the groundwork, and then you’ll have your final 6 week section to finish it. You should be doing research now, bookmarking things, saving sources, and getting as ready as you can because this is a large project for you to do in 6 weeks. Prepare!

So, this week you have an updated version of your prospectus, which is now an actual proposal. You should be using Appendix C of the project description (which you can find, among other places, in U03A3 resources box).

Be sure to look at the comments I made on your Unit 3 draft, then turn your prospectus into an official proposal. IMPORTANT NOTE: I want you to add one thing to these beyond the assignment directions – an OUTLINE. That is, a rough outline of the main sections that you will have in your actual final paper.

Basically, add a section called “outline” and then give a nice list of the main section headings that you will use to guide development of your actual capstone paper. So in this “outline” section you will have a list that includes introduction, company background, a few other sections, maybe SWOT, Recommendations and a Conclusion. Some people seem to misunderstand this and they turn their entire proposal into an outline. That’s not what I’m saying. Create your outline just as Appendix C shows. Just ADD an additional heading called “Outline” per the above.

So, your proposal should include everything required in the prospectus, an outline, and a deliverable section. See the project description for more information – again, it is linked to in U03A2. So, your prospectus is the start of your proposal, but add a bit more. Also, IMPORTANT, I want at least 2 citations in your proposal. This means you must do some research and cite sources, per your APA manual. More citations are better, of course.

As I noted above, when you submit your U5A2 proposal please add another section titled “Deliverables.” There, very clearly tell me what you are going to turn in, in your next course, for your final project. Tell me you will write a paper of X pages, and it will make X recommendations, you’ll have a power point and Connect presentation – be very clear. Note that the minimum length of the capstone paper is 20 pages (not including cover, abstract, references and so forth). Also, be sure to include the section called “Outline” where you give a working outline of your final project paper that is a list of all the major sections that you intend to have in your paper. Finally, be sure to read the scoring guidelines for U05A2 before you finalize. That’s what I use to grade it, so you should check it as you write it!

So, let’s summarize the proposal:

Use Appendix C of the project description as a sample.

See my comments on your U3A3 paper.

Add a “deliverables” section.

Add an “outline” section.

Have at least 2 APA citations (more = better!)

Proofread, proofread, proofread.

If you are annoyed at my repetitiveness here, good for you! It means you are on the ball. But I get so many proposals where the person did not understand what’s needed that I want to be as clear as I possibly can. 🙂

Activity Context

This assignment helps you develop the skills to master the following course competencies: •Analyze strategic issues to guide overall business decision making. •Integrate and apply core knowledge, skills, and attitudes to plan for resolution of key business challenges. •Communicate in a manner that is professional and consistent with expectations for members of the business professions.

Activity Instructions

For this assignment, complete the Final Capstone Proposal as described in the MBA Capstone Project Guidelines document given in the resources. Appendix C of this document provides a proposal outline for you to follow. Appendix D is the scoring guide from MBA6900. It is included for you to review as you draft your proposal to ensure that your project will meet the requirements. Submit your proposal as a Word document to this assignment.

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